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DAM661 Business And Marketing Communication

tag 0 Download 16 Pages / 3,858 Words tag 01-06-2021
  • Course Code: DAM661
  • University: Aspire2 International
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  • Country: New Zealand

Question:

Discuss what position ALDI represents to occupy consumers’ minds which helpsto differentiate themselves to competing brands. The questions below can be used as a guide in your discussion:

What is the unique selling proposition (USP) of ALDI?

  • What are the specific points of difference/ competitive advantage of ALDI?
  • What is ALDI’s positioning strategy?

Discuss ONE (1) of the following distribution strategies of ALDI:

  • Intensive distribution
  • Selective distribution
  • Exclusive distribution

Promotion strategy

Discuss any THREE (3) of the following promotion mix strategies mostly used by ALDI: Support your argument with ONE (1) example for each strategy:

  • Advertising, sales promotion, events/experiences, public relations and publicity, online and social media marketing, mobile marketing, direct and database marketing and personal selling.

Based on the case study and your own secondary research, conduct a SWOT analysis on ALDI. Discuss THREE (3) key points for each factor and evaluate its impact on ALDI’s business and marketing communication effectiveness.

  • Strengths

Internal capabilities that may help the company reach its objectives.

  • Weaknesses

Internal limitations that may interfere with the company’s ability to achieve its objectives.

  • Opportunities

External factors that the company may be able to exploit to its advantage.

  • Threats

Current and emerging external factors that may challenge the company’s performance.

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Total 16 pages

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My Assignment Help (2021) Business And Marketing Communication [Online]. Available from: https://myassignmenthelp.com/free-samples/dam661-business-and-marketing-communication/european-journal-of-higher-education.html
[Accessed 06 December 2022].

My Assignment Help. 'Business And Marketing Communication' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/dam661-business-and-marketing-communication/european-journal-of-higher-education.html> accessed 06 December 2022.

My Assignment Help. Business And Marketing Communication [Internet]. My Assignment Help. 2021 [cited 06 December 2022]. Available from: https://myassignmenthelp.com/free-samples/dam661-business-and-marketing-communication/european-journal-of-higher-education.html.


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