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Question:

You are required to Choose a Scenario and Discuss the Group Decision Making Style for the Choosen Scenario with example.
 
 

Answer:

Introduction

In order to select the appropriate option among several alternatives, the group decision making strategy is considered. The group decisions seem to be more effective than the decisions, made by individuals. The decision, made by a group needs to acquire affirmation from all the members of a team. Often decided by voting system, the group decision making process is regarded as the most appropriate way to determine any aspect of an organization because in this way, all aspects of this topic can be explored by each member of the group. In this essay, a scenario at Marcus Advertisement Agency, UK has been described where appropriate group decision making procedure has been adapted in order to avoid the adverse organizational situation.  

Discussion

Marcus Advertisement Agency seems to be a prominent organization of Scotland which is supposed to make effective visual advertisements for different product manufacturing organizations. In April, 2016, the creative manager, Thomas Wilson faces obstacle in making an influential advertisement for a chocolate organization. The organization wants a tempting advertisement for their product which can approach to consumers of all age group. The appropriate perspective of this advertisement cannot be decided by Wilson for which he decides to call for a group discussion urgently as the he is left with a short deadline. With the help of group decision making method, Wilson can successfully increase the number of alternatives by including the unique creative views of each group member[1]. It can also help them to improve the team working skill along with effective implementation of any desired action.

Thomas Wilson chooses to adapt the brainstorming process with which he can be able to involve the participation of each group member. This process allows to include a number of variety opinion in the decision making process in an unstructured verbal way[2]. Wilson chooses this particular process so that he illustrates the whole scenario to his group members in order to give them a complete understanding about the background. The members of the creative group add several innovative ideas in this group decision making process regarding the advertisement of chocolate. For example, some members opine to present the advertisement in a sensuous way sensuous way so that they can approach the adults directly. On the other hand, some group members propose to present the advertisement by connecting the product with the happiness of life that can be applicable for consumers of all age group. The solicitor seems to be the prime member of this technique because the idea needs to be approved by the solicitor only[3]. After collecting all the ideas of the group members and recoding them on a clipboard, Wilson aims to evaluate the collected ideas related to the chocolate advertisement. He allows the group members to share their viewpoints on the gathered ideas about the most suitable chocolate advertisement strategy. The sensuous chocolate advertisement idea is rejected by majority of members along with Wilson himself because the children are also one of the target consumers of this chocolate manufacturing organization. Rather, the idea of presenting the product with the pleasure and happiness of life is regarded the most suitable chocolate advertising process after conducting an electronic voting session among the group members as this way can enable the organization to approach a wide range of consumers without differentiating them into groups like adults, adolescents or kids. The group members opine that this advertising process can benefit the organization in long run.

 


However, Wilson also faces several obstacles after the adapting this brainstorming process. The brainstorming process often creates confusion in the decision making process because by widens the scope of suitable alternatives, it includes a number of innovative ideas which seems to create arguments in the discussion process and can also extend the expected time period of decision making[4]. In the case of Marcus Advertisement Agency, Wilson receives ample number of innovative ideas some of which cannot be rejected easily. For example, some member points out to adapt the technique to relate with every day activities with sensuous chocolate bursting method which spread happiness among people of all ages. With the help of this strategy, organizations like Break Tout, Galaxy seems to attract a huge number of consumers towards their products[5]. Some of the members also suggest to employ the idea of taking a short break from the frustrating everyday life in the chocolate advertisement. Famous chocolate manufacturing organizations like Kitkat, Munch, Perk seem to be successful to attract the attention of their consumers[6]. On the other hand, some members also hesitate to express their views openly and promptly as they fear to face the judgmental views of other members.

However, Wilson employs some innovative ways in the brainstorming group decision making process by utilizing the electronic medium in the voting session. In this process, the group members are instructed to provide their opinion through e-mail. By adapting this strategy, Wilson becomes able to eliminate disputes among group members because this process allows to keep the identity of the opinion providers a secret. Except Wilson, the e-mails sent by the members cannot be accessed by others. With the help of this process, Wilson tries to minimize the number of members who previously become hesitant to express their opinions openly. In this way, Wilson tries to increase the alternate options to welcome more innovative and creative ideas in his group decision making process.           

Conclusion

In this way, the group decision making process has been described with the help of an adverse situation at Marcus Advertisement Agency. The adapted group decision making style is also described with which the organizational decisions can be accurately made. Ample numbers of examples are also given so that the advantages of the adapted group decision making style can be analyzed in the perspective of the considered organization. External factor like the influence of the society and internal factor like the behavioral aspect of the group members seem to leave impact upon the group decision making process. Such aspects are also explored in this essay.

 

References

Aruldoss, M., Lakshmi, T.M. and Venkatesan, V.P., 2013. A survey on multi criteria decision making methods and its applications. American Journal of Information Systems, 1(1), pp.31-43

Hassan, G., 2013. Groupthink principles and fundamentals in organizations. Interdisciplinary Journal of Contemporary Research in Business, 5(8), pp.225-240

Marold, J., Lassalle, R., Schöbel, M. and Manzey, D., Risk, uncertainty and decision-making. 2(1), p. 201

Merigó, J.M. and Gil-Lafuente, A.M., 2012. Decision-making techniques with similarity measures and OWA operators. SORT, 36(1), pp.81-102

Negulescu, O., 2014. Using a decision-making process model in strategic management. Review of General Management, 17(1), pp.111-123

Marold, J., Lassalle, R., Schöbel, M. and Manzey, D., Risk, uncertainty and decision-making. 2(1), p. 201

Hassan, G., 2013. Groupthink principles and fundamentals in organizations. Interdisciplinary Journal of Contemporary Research in Business, 5(8), pp.225-240

Aruldoss, M., Lakshmi, T.M. and Venkatesan, V.P., 2013. A survey on multi criteria decision making methods and its applications. American Journal of Information Systems, 1(1), pp.31-43

Merigó, J.M. and Gil-Lafuente, A.M., 2012. Decision-making techniques with similarity measures and OWA operators. SORT, 36(1), pp.81-102

Marold, J., Lassalle, R., Schöbel, M. and Manzey, D., Risk, uncertainty and decision-making. 2(1), p. 201

Negulescu, O., 2014. Using a decision-making process model in strategic management. Review of General Management, 17(1), pp.111-123

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