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Determinants Deploying Commerce Technology

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The continual growth in mobile technology has a significant impact on how businesses communicate, operate and interact with customers. Many organizations have been able to go global courtesy of growth and advancement of mobile technology. The increased use of laptops, smartphones, and tablets connected by wireless networks have changed the trend initially adopted by commerce. The wireless connections have been associated with a lot of benefits a fact which has increased its application and outdone formerly existing trends. Some of the advantages related to mobile technology are the reliability of the systems, security associated with it and the speed of business transactions.

The increased use of mobile technology has led to the positive performance of the wireless industry. A study conducted in the United States of America currently revealed that the wireless industry is worth billions more than all other industries. It was found to be the leading industry in the market. The increased use of mobile technology has affected the commerce adversely. The incorporation of the mobile technology in the business has led to the introduction of electronic commerce (e-commerce). E-commerce is a system which facilitates conduction of business transactions within parties at different locations. The products are viewed through mobile devices since they are located online then the process of buying and selling follows. The payment is made online, and goods are delivered to the door by the operating company. Other channels have been developed like the mobile commerce (m-commerce).

Increased use of smartphones together with internet access has provided new operational trend to the retail sector. The lives of shoppers have been affected significantly to the extent of becoming easier. In the past decade, shopping involved visiting the retail stores and buying items without much scope for price comparison. Today, the stores accompany us in all our endeavors since they are readily available in our pockets in the smart gadgets. A single touch of the devices provides a display of countless items where one can choose from as they relax in their homes. The mobile also gives the user an opportunity of comparing prices of different items in the available online stores before purchasing.

The usage of e-commerce and m-commerce is increasing day by day, and research conducted predicted that by 2050 everybody in the globe will have access to such services. In America, the usage is very high at it is growing at a fast rate in both China and India. The increased usage is facilitated by affordable prices of smartphones and better internet connectivity and accessibility. Mobile apps have also been adopted by much online stored leading to greater use amongst people. The companies are highly investing in advertising their mobile applications in different channels. It is, therefore, a clear indication that e-commerce will witness increased use in future.

Various key technologies are impacting the e-commerce industry. Amongst them are the mobile applications, push notifications, location-based services, social sharing and mobile wallets. All of these services have had a significant impact on the commerce.


Mobile Applications.

Mobile technology is highly characterized by cell phones. The introduction of smartphones has led to the maximum use of mobile apps (Kajanus, Leskin, Kurttila & Kangas, 2012). Firms have developed apps and posted them online where one can visit and download. The apps are designed in a way that they contain all the products offered by the respective firm and their prices (Haynes, Nunnington & Eccles, 2107). There are also apps which are conceived in a way that users can create their accounts and log in. The credentials are confidential since it contains the payment mechanisms. Through logging in a registered user can view the available products and order. The payment is made via the app then the delivery is made.

To familiarize the apps to the public, the advertisement is done through various channels (Yu, 2012). The apps are made easy to use to avoid complications. The mobile app has significantly impacted the operational activities of many organizations wishing to go global. Their services and products are readily available to all potential customers globally. The business transactions have become easy, straightforward and fast. A lot of time and resources are saved since the process reduces paperwork (Allameh, 2012).


Push Notifications.

These are notifications usually pop up in phones. The announcements are linked to the apps, and they use the Modern Real Estate Company the internet access to create the impulse. The notifications aim at alerting the user when an individual deal is available (Haynes, 2102). Connecting the devices to internet access, we are in a position to get notified whenever transaction concerning our account has been made successful or when new stock is introduced or production of new stock (Yassen, 2012).

The notifications are critical to businesses since they keep potential customers in touch with the firm (Brown &Green, 2012). The user can view the available products and make orders. The notifications also keep the customer in contact of any requests made. The transaction of business has been made efficient while observing customer convenience and satisfaction.

The text and the push notification are very similar since they could attempt to lump them together as well as threat them similar way. They both could arrive on the mobile of the user and it is much possible to fit within tight character limits (Yassen, 2012). The web push notification enables the user in opting in to the timely updates from the sites they love as well as allow one to be able to effectively re-engage them with the customized content which is relevant. The push notification can be a set of the possibility which could help the business to re-engage with the customers.

Location-based services.

Through the incorporation of mobile technology in commerce, customers can now get products and services irrespective of their location (Sawyer, Crowston & Wigand, 2014). The application of mobile technology in business has enabled firms to go global. Through operating internationally, the market is widened as well as increasing the volume of sales. Brands and companies are in apposition of function in the expanded region as opposed before. The process has been made efficient by application by the creation of websites and mobile apps (Abu-Shanab & Ghaleb, 2012). Customers can get a wide variety of products whereby one can choose concerning his or her taste. A lot of information concerning the products is readily available (Chang, 2012). The devices also give an opportunity for the user to leave a comment or recommendation. The comments help the company realize on its point of weakness and make the necessary improvements for the better. The system is beneficial to both parties, and as a result, organizations incorporating it are performing well due to providing satisfactory services to the customers.

Social sharing

Through the mobile technology where the operation is based on online platform, users can share information (Goggin, 2012). Social media provides a lot of interactions amongst users. Almost everybody today has a social media account. The social media connects us to our friends and makes us meet new friends (Park, Nam & Cha, 2012). When people meet in the channels, they share valuable information, and the information may concern products and purchases. The online operating stores have not been left behind since they have also availed their services in the social media.

Social sharing has been a big aim to the many businesses which are looking to build on their brand, extend their reach and generally to be able to make most of their online marketing aspects. The firms usually create social media account where they share information concerning the products they deal with together with their prices. Customers often visit the pages of the companies, view the products, like and even offer. The services are available everywhere, and one can place an order while still traveling and the products are delivered at their convenience (Kourouthanassis & Giaglis, 2012). The customers end up sharing their experience of online shopping with their friends via social media. As a result, new customers are attracted therefore increasing the volume of sales and accrued revenue (San, Lopez & Ramon, 2012).


Mobile wallets.

Mobile banking has been a point of concern in m-commerce for long. The usage of mobile wallets has been facilitated by increased use of mobile technology (Chong, Chan & Ooi, 2012). The issue of commerce has therefore changed adversely since one can view products online, place an order and make payments. The online payment has increased the speed of online business transactions. Initially, clients had to waste a lot of time feeding their credit cards to make payments. Today, with possession of a smartphone, one needs to register, transfer his money from a bank account and pay for transactions while incurring affordable charges (Li, Dong & Chen, 2012). The online paying procedure is very secure and safe. It has played a critical role towards the success of e-commerce. There is enough evidence showing that electronic commerce will exist in future and eliminate physical stores. The process will keep on changing by adopting emerging trends for the benefit of the firms and customers.

In the mobile wallet as well as the payment space currently, there are a major players and the companies such as Apple to Visa are putting investment in their offering, they are making partnerships and unique features which sets with goals especially in the emerging pack (Li, Dong & Chen, 2012).  There would be emerging of the technology which where there would be proliferation as more of the brand would be introduced to the mobile payment options to the market.



Technology development has played a critical role in the commerce. The mobile technology has led to introduction e-commerce. E-commerce is a platform which enables organizations to make their transactions online. The services and products are provided, and customers can visit their sites and place their orders. The adoption of modern technology in business has made the process possible. As a result, physical stores are closing day by day, and shortly they will be extinct. Mobile technology has brought the most dominant trend in business. A lot of benefits are enjoyed by both parties. E-commerce has enabled many firms to go global thus leading to an increased volume of sales. The accrued revenue also increase therefore placing the company in a better position of achieving its objectives at a fast rate. It is therefore mandatory that firms adopt the emerging technological trends to ensure that they perform well and compete effectivel



Abu-Shanab, E., & Ghaleb, O. (2012). Adoption of mobile commerce technology: an involvement of trust and risk concerns. International Journal of Technology Diffusion (IJTD), 3(2), 36-49.

Allameh, E., Heidari Jozam, M., de Vries, B., Timmermans, H., Beetz, J., & Mozaffar, F. (2012). The role of Smart Home in smart real estate. Journal of European Real Estate Research, 5(2), 156-170.

Brown, B., & Green, N. (Eds.). (2012). Wireless world: Social and interactional aspects of the mobile age. Springer Science & Business Media.

Chang, C. C., Yan, C. F., & Tseng, J. S. (2012). Perceived convenience in an extended technology acceptance model: Mobile technology and English learning for college students. Australasian Journal of Educational Technology, 28(5).

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Haynes, B. P. (2012). Corporate real estate asset management: aligned vision. Journal of Corporate Real Estate, 14(4), 244-254.

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Kajanus, M., Leskinen, P., Kurttila, M., & Kangas, J. (2012). Making use of MCDS methods in SWOT analysis—Lessons learnt in strategic natural resources management. Forest Policy and Economics, 20, 1-9.

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