1.At least 2 illustrative examples (e.g., could be embedded videos, ads, examples of organisations that have utilised a knowledge of that influence). It is important that when you include these examples that you explain their relevance.
2.A list of academic sources related to the area of theory for further reading (there must be 1 source) with 100 word description of how useful each source is for improving your understanding of the influence and how it would help you to predict consumer behaviour.
The company has always been involved in introducing new campaign for the consumer based on the range of products it launches one after the other. Such huge campaigns are adopted by the company only with the expectation of attracting maximum number of targeted customers by altering their behavior. In it recent advertisement of Toyota Corolla that the company launched in 2017 targeting the young generation has helped them influence the behavior of many young audiences (Toyota Australia TV Commercial, 2017). The advertisement focuses on the zeal of the young people to go various places with their all-new Toyota Corolla. The video commercial also presented the toughness of the car that can be easily carried from one place to another without any problem. The advertisement has been designed according to the target customers and to show the design and quality of the car that the company has focused. The style, energetic nature and unique design of the car shown in the advertisement helps them to attract customers that the company targets. Thus the advertisement has successfully helped in affecting the behavior of the consumer as the extra-ordinary effort shown in the video has an appealing affect on the young generation. It has guided the consumer to judge the facilities, style and services the car is offering (Malik, et al., 2013). Thus, the advertisement has been successful in offering a right push to the targeted market and displaying the new features that it is introducing for the target market.
Bulla ice cream is one of the famous ice cream brands of Australia and has been able to capture the market based on the extraordinary promotional efforts put by the company. It has always structured its advertisement as an entertainment one in order to attract the kids, which is the largest consumer base of the company. In its recent advertisement about the launch of its new ice cream range which is Bulla Creamy Classics Ice Cream (Bulla Creamy Classics Ice Cream, 2017). The advertisement has used a kid to showcase the love and taste of ice cream that kids get after consuming this new range. As the name suggests the new range is a creamier one, the advertisement also focuses on showing the creamy content of the ice cream. This helped the company to influence the kids to increase their love for ice cream and consume it as soon as possible. The advertisement has an attracting affect on the target customers. it shows the crave for ice cream that kids have and the new creamy ice cream range will increase the craving among the kids. This has a direct affect on the behavior of the customer it targets from the video. Moreover, the advertisement also displays the sharing behavior kids should have, which influences the nature of the kids. The video shows that kids can share ad have the tasty creamy ice cream with their siblings and friends. Thus, the new ice-cream range shown in the advertisement tends to influences the buying behavior in the kids and allows them to increase their demand for ice cream (Berger, 2015).
2.The companies are trying to invest more in advertising and social media to leverage the power and to shape the perception of the consumers in regards to the brand and product. The marketers are trying to capture the market through the use of creative strategic ideas such as viral marketing which help them in the exponential self-replication of the marketing messages. It is also important to understand the concept of brand equity as it allows to understand the interactivity between the company and the consumers that helps in the development of consumer cognition and the attitude of the consumers towards that particular brand (Grant, Botha & Kietzmann, 2015).
The effectiveness and nature of advertising is regarded as an important topic in understanding the psychology of advertising. The successful advertising campaigns has yielded financial rewards for the company. It has been found that advertisement in tight cultures must emphasize on the general outfits from a regulatory perspective. Moreover, a successful advertising campaign has also yielded financial rewards for the company. Creative advertisement campaigns are more likely to vary across these cultures. The companies who use these platform tries to seek assistance for the generation of ideas in product design, advertising campaigns and marketing strategy. Therefore, it can be said that the strategies used by the companies in developing brand loyalty across different culture will help in conveying normative pressure in the purchase of that particular brand (Li, Gordon & Gelfand, 2017)
Berger, A. A. (2015). Ads, fads, and consumer culture: Advertising's impact on American character and society. Rowman & Littlefield.
Bulla Creamy Classics Ice Cream (TV ad). (2017). YouTube. Retrieved 14 December 2017, from https://www.youtube.com/watch?v=6lMM3JgBgaY
Grant, P., Botha, E., & Kietzmann, J. (2015). Branded Flash Mobs: Moving Toward a Deeper Understanding of Consumers’ Responses to Video Advertising. Journal of Interactive Advertising, 15(1), 28-42 DOI: 10.1080/15252019.2015.1013229.
Li, R., Gordon, S., & Gelfand, M. J. (2017). Tightness–looseness: A new framework to understand consumer behavior. Journal of Consumer Psychology. doi.org/10.1016/j.jcps.2017.04.001.
Malik, M. E., Ghafoor, M. M., Iqbal, H. K., Ali, Q., Hunbal, H., Noman, M., & Ahmad, B. (2013). Impact of brand image and advertisement on consumer buying behavior. World Applied Sciences Journal, 23(1), 117-122. DOI: 10.5829/idosi.wasj.2013.23.01.824
Toyota Australia TV Commercial (2017). The All New Toyota Corolla, For the Next Generation Thats Going Places – You Got Here, Now Where Are You Going – Toyota, OH What A Feeling | TV Adverts Australia – New Commercials & Adverts From Australia Daily. Tvadvertsaustralia.com. Retrieved 14 December 2017, from https://www.tvadvertsaustralia.com/automobile-and-transport/toyota-australia-tv-commercial-the-all-new-toyota-corolla-for-the-next-generation-thats-going-places-you-got-here-now-where-are-you-going-toyota-oh-what-a-feeling/
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2019). Development Of Consumer Cognition. Retrieved from https://myassignmenthelp.com/free-samples/development-of-consumer-cognition.
"Development Of Consumer Cognition." My Assignment Help, 2019, https://myassignmenthelp.com/free-samples/development-of-consumer-cognition.
My Assignment Help (2019) Development Of Consumer Cognition [Online]. Available from: https://myassignmenthelp.com/free-samples/development-of-consumer-cognition
[Accessed 31 May 2020].
My Assignment Help. 'Development Of Consumer Cognition' (My Assignment Help, 2019) <https://myassignmenthelp.com/free-samples/development-of-consumer-cognition> accessed 31 May 2020.
My Assignment Help. Development Of Consumer Cognition [Internet]. My Assignment Help. 2019 [cited 31 May 2020]. Available from: https://myassignmenthelp.com/free-samples/development-of-consumer-cognition.
MyAssignmenthelp.com has assembled a team of extraordinarily talented and knowledgeable PhD qualified online dissertation experts to provide students required dissertation writing help in Canberra, Adelaide, Perth, Melbourne, Sydney and other parts of Australia. Students can buy dissertation online from us with three simple steps. Auditing dissertation help, history dissertation help, geography dissertation help, maths dissertation help are few popular services under our dissertation writing assistance.
Answer: Company Goals Ford Motor is a multinational automotive company founded by Henry Ford in 1903 and whose headquarters are based in Michigan. The company is divided into two brands, Lincoln brand which sells luxury cars and ford brand which sells commercial vehicles and automobiles ("Ford Motor Company: Company Information | Ford.com," n.d.). Improving fuel economy for all products while adhering to regulations and addressing stabilizat...Read More
Answer: Company Introduction Atlantic Technologies was founded in January 2017. Since then, it has been underperforming due to lack of resources. From January this year, the company is testing the market at the University of British Colombia. The company is located on Pacific Boulevard, Vancouver. Gen-connect Internet services hosts and maintain the company data. Solution Atlantic Technologies enable university students to trade, buy,...Read More
Answer: Introduction Business activity is related to the marketing effectiveness of the organization. Sales activities of products or services need to furnish strongly so that the company can make a stand over the business market. Market involvement, product or service culture and attract people towards through the service is the concern matter in this paper. Virgin Atlantic is one of the major airline companies in the UK, and the brand name ...Read More
Answer: Introduction This report is an extended review of principle of marketing which was presented in the previous assignment. The organization Tiny Tapir located in Malaysia was theme of the discussion on principle of marketing. In the previous report, a complete overview of the organization such as its products, marketing approaches and target market segmentation have been discussed. Now in this report, the marketing mix approaches ...Read More
Answer: Introduction The report aims at providing an insight into the H2Coco, a company known for its coconut-based products. The products of H2Coco are found in various national outlets that includes Supermarkets, Chemist Warehouse and Priceline (h2coconut.com, 2018). A marketing plan is necessary since it helps the leaders of the company in developing and keeping an eye on the functional areas for meeting the expectations. It is...Read More
Just share Requriment and get customize Solution.
Our writers make sure that all orders are submitted, prior to the deadline.
Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.
Feel free to contact our assignment writing services any time via phone, email or live chat.
Our writers can provide you professional writing assistance on any subject at any level.
Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.
Get all your documents checked for plagiarism or duplicacy with us.
Get different kinds of essays typed in minutes with clicks.
Calculate your semester grades and cumulative GPa with our GPA Calculator.
Balance any chemical equation in minutes just by entering the formula.
Calculate the number of words and number of pages of all your academic documents.
Our Mission Client Satisfaction
I would recommend it to my friends, easy to contact. always on time and offering good prices
The work was phenomenally done, and it was even praised. I highly recommend this site, the service and help, altogether, I would not have passed any classes if it weren\'t for you guys and gals
The assignment was very well written, and the teacher was very pleased and praised the work.
For once, what I asked for was delivered without any hassle and going back and forth. Whichever writer did the assignment, thank you so much for revamping my assignment based on the feedback that was provided.