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Digital Marketing User Experience For Amazon.com Add in library

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Question:

Describe about the Recognition of Problems, Pre-Interaction of Alternatives, and Post consumption evaluation of Amazon.com?
 
 

Answer:

Introduction

With changes in the form and appearance of the digital world, the experience of users has to be considered as being imperative in nature. The experience of user has been becoming an extremely popular feature in the landscape of digital experience. But as marketers of the digital world, there is lack of clarity in viewing the experience of customer, and how this experience results in affecting the work being done by the marketers. The experience of digital users should not only be considered as the interface for the marketers. The growth in the space of digital world, specifically mobile phones, is a change and a trend that has been gathering a lot of esteem (Weiser, 2009). A number of organizations in the digital world have been seeking creativity with the interaction of expertise who have been helping to build responsive apps and websites and developing or fine- tuning the strategies of digital world. There are a number of regulations that are providing guidance to the digital companies for revamping their presences on the web. Hence, it can be stated that even the government authorities have been helping the organizations in enhancing the experience of the users (Leifer, 2008). Greater optimism regarding the complete landscape of business has resulted in bigger budgets of marketing.

As the experience of users is extremely important for the success of digital businesses, this report will help in understanding a number of different perspectives from that of the users. This report will be reflecting the experience of users in digital marketing with respect to this subject and drawing conclusions pertaining for the strategy of marketing from the perspective of Amazon.com (selected organization).

Recognition of Problems

Cognitive style is a major factor of influence in the information seeking by the users. Because of the diversification of information, the sources of digital libraries have been becoming one of the most significantly used services on the web (Chaffey et al, 2012). The current digital libraries have been becoming extremely complicated systems in comparison with the traditional sources of library. However, a number of individuals have been using the digital libraries. This is due to the fact that the platforms of digital libraries help in making information available to the users in a direct manner through both sources, internet and intranet (Johnson, 2009). Internet and intranets are used for the dissemination of information, digital libraries have been serving the audiences in the broader context (Cannings, 2013). In simple words, it can be stated that the users of digital library seem to be having higher degree of variability with respect to their skills, knowledge and background. Here, Amazon.com can be quoted as an experience that I had when recognizing a problem. I was not able to look for Note II Galaxy, Samsung mobile phone from the website of the company. I even tried to look across the different categories but I could not find it. I needed to purchase the phone and Amazon.com helped create a digital library platforming enabling me to access available data directly with the help of internet and intranet availability.

 

Search for Information

Digital Library is referred to as focus being created on collecting the digital source that can be including video material, audio material, visual material and text, being stored as the formats of electronic media, along with the sources to organize, store, and retrieve the media and files consisting the collection of library. There are a number of variations in the sources of digital libraries with respect to scope and size, and there can be maintenance by organizations, individuals, or affiliations with the developed physical buildings of library or academic institutions (Fishbein, 2006). Majority of the digital libraries are focused on providing an interface of search that allows the availability of resources. In the typical sense, these resources are invisible web or deep web as more frequently, the location of these becomes difficult by the crawlers of search engine (Turner, 2012). Majority of the digital libraries have been creating site maps or special pages for allowing the search engines for finding each and every resource available. There are two basic strategies that can be used to search for federating the digital libraries. These include, searching previously harvested metadata, and distributed searching. In the most typical sense, distributed searching is known to be involving a client that sends a number of requests of search that is in parallel dimension of a number of different services within the federation of digital libraries (GHI, 2009). The gathering of results can be done, duplicates are clustered or eliminated, and the items that remained are presented and sorted back towards the clients. On more frequent basis protocols are used in the searching for distribution. An advantage in relation to this approach can be identified as that the tasks intensive towards resources to index and to store are left aside with respect to the related servers within the course of federation (Leifer, 2008). A disadvantage towards this particular approach is the mechanisms of search is restricted by the varying indexing and capabilities being ranked of each and every database, therefore, to make it difficult for assembling a combination of results that consist of the most importantly available items. There are a number of regulations that are providing guidance to the digital companies for revamping their presences on the web (Weiser, 2009). Hence, it can be stated that even the government authorities have been helping the organizations in enhancing the experience of the users. Greater optimism regarding the complete landscape of business has resulted in bigger budgets of marketing.

Searching over the metadata harvested previously at Amazon.com, includes searching index that is stored locally related to the information, the collection of which has been done previously from the libraries within the scope of the company’s website for users. In the most typical sense, the computing devices at the website of the company consist of important elements such as the walls of interaction between products and services present for purchase such as tablets, tabletops, smart phones and techniques of interaction such as multiple touch, pen, tangible or gestural input.

When there is performance of search such as in the case of Amazon.com , the mechanisms of search does not need to be making any connections with the libraries in digital form being looked for, it already seems to be having a representation in its local form related to the information (Fishbein, 2006). This particular approach will be needing the indexing being created and mechanism being harvested that is conducting operations on regular basis, making connections to each and every single digital library and to question the entire collection for making discovery of updated and new resources (Katina, 2013). On frequent basis, this is used by the libraries of digital source in order to allow that there is harvesting of metadata. An advantage with respect to this approach is that the mechanism of search has complete control over ranking and indexing algorithms, with the possibility to allow more consistency in the results. A disadvantage is that the indexing and harvesting systems are highly intensive towards resources and therefore, identified as being expensive.

 

Pre- Interaction of Alternatives

With changes in the form and appearance of the digital world, the experience of users has to be considered as being imperative in nature (Lusted, 2011). The experience of user has been becoming an extremely popular feature in the landscape of digital experience. But as marketers of the digital world, there is lack of clarity in viewing the experience of customer, and how this experience results in affecting the work being done by the marketers. The experience of digital users should not only be considered as the interface for the marketers (Fishbein, 2006).

Blended interaction, a new framework of concept that can be considered for explaining when the user interfaces are being perceived by the users, as being natural or not just as in the case of Amazon.com. Blended interaction is used at the company and it contributes in providing a highly accurate and novel description with respect to the characteristics of interactions taking place between the computer and the human. In the particular sense, the notion related to conceptual blends can be used for explaining how users have their reliability over the real and familiar world concept, whenever there is understanding for using the new technologies of digital form (Leifer, 2008). The spaces of interaction are considered to be ubiquitous environments of computing for a collaboration that is supported by the customers, which follows the base and the pre- existing skills are enhanced that include cognitive, social, spatial and motor skills related to the groups of users (Turner, 2012). In the most typical sense, the computing devices such as the walls of interaction, tablets, tabletops, smart phones and techniques of interaction such as multiple touch, pen, tangible or gestural input, are integrated into the establishment of non- digital practices of work and the environments of work like libraries, design studios, and meeting rooms (Fishbein, 2006). The goal is focused on the achievement of an ideally unobtrusive and nature support of computation in the duration of collaborative tasks and activities like decision making, analysis, ideation or presentation (Sigfusson et al, 2013). The virtues related to digital and physical artifact are in combination with the desired properties for the achievement of different interactions with the computer and the human. These include, searching previously harvested metadata, and distributed searching. In the most typical sense, distributed searching is known to be involving a client that sends a number of requests of search that is in parallel dimension of a number of different services within the federation of digital libraries. There are a number of variations in the sources of digital libraries with respect to scope and size, and there can be maintenance by organizations such as Amazon.com, individuals, or affiliations with the developed physical buildings of library or academic institutions (Leifer, 2008). Majority of the digital libraries are focused on providing an interface of search that allows the availability of resources. In the typical sense, these resources are invisible web or deep web as more frequently, the location of these becomes difficult by the crawlers of search engine. The successful designing of this types of interactive spaces are known to be posing a broad range of issues and challenges that show concern towards a number of technological issues, but in the specific sense, with yet unanswered questions of research regarding the interaction between computers and humans, and the design of interaction being used. However, a number of individuals have been using the digital libraries (Weiser, 2009). This is due to the fact that the platforms of digital libraries help in making information available to the users in a direct manner through both sources, internet and intranet. Internet and intranets are used for the dissemination of information, digital libraries have been serving the audiences in the broader context. In simple words, it can be stated that the users of digital library seem to be having higher degree of variability with respect to their skills, knowledge and background (SWG, 2011).

 

Purchase and Consumption

There are a number of regulations that are providing guidance to the digital companies for revamping their presences on the web. Hence, it can be stated that even the government authorities have been helping the organizations in enhancing the experience of the users. Greater optimism regarding the complete landscape of business has resulted in bigger budgets of marketing (Turner, 2012).

The process in which buyer makes a decision, there are a number of stages and steps involved that the purchaser will be going through before the final decision of making purchases is actual made. The process for the decision of buyers at Amazon.com to consume and the process of decision for buying from the company has similar consideration with each other. In the most obvious sense, core towards this particular process is the consideration of the fact that in general sense, purchase is more related to the value provided by the terms of money and that the business or the consumers will be taking time for actually assessing the alternatives involved.

Post consumption evaluation

The phrase satisfaction of customers consists of two main concepts. The consumer shows concern towards the process of consumption that the consumers will be going through. Satisfaction shows concern towards the process of evaluation that each and every single customer will be going through. Hence, the processes of evaluation and consumption at Amazon.com must be the main focus of any specific attempt for the conceptualization of showing dissatisfaction or satisfaction with the services (Johnson, 2009). When there is performance of search at Amazon.com, the mechanisms of search does not need to be making any connections with the libraries in digital form being looked for, it already seems to be having a representation in its local form related to the information. This particular approach will be needing the indexing being created and mechanism being harvested that is conducting operations on regular basis, making connections to each and every single digital library and to question the entire collection for making discovery of updated and new resources.

Divestment

Digital Library is referred to as focus being created on collecting the digital source that can be including video material, audio material, visual material and text, being stored as the formats of electronic media, along with the sources to organize, store, and retrieve the media and files consisting the collection of library with respect to Amazon.com (Johnson, 2009). There are a number of variations in the sources of digital libraries with respect to scope and size, and there can be maintenance by organizations, individuals, or affiliations with the developed physical buildings of library or academic institutions. Majority of the digital libraries have been creating site maps or special pages for allowing the search engines for finding each and every resource available. There are two basic strategies that can be used to search for federating the digital libraries (Leifer, 2008). These include, searching previously harvested metadata, and distributed searching. In the most typical sense, distributed searching is known to be involving a client that sends a number of requests of search that is in parallel dimension of a number of different services within the federation of digital libraries. Amazon.com also favors a digital library set up that is contributed by variety of servers that help users from across the globe to inter-relate and connect to obtain services from the company. The gathering of results can be done, duplicates are clustered or eliminated, and the items that remained are presented and sorted back towards the clients. On more frequent basis protocols are used in the searching for distribution. An advantage in relation to this approach can be identified as that the tasks intensive towards resources to index and to store are left aside with respect to the related servers within the course of federation.

 

Conclusion

The spaces of interaction are considered to be ubiquitous environments of computing for a collaboration that is supported by the customers, which follows the base and the pre- existing skills are enhanced that include cognitive, social, spatial and motor skills related to the groups of users (Turner, 2012). In the most typical sense, the computing devices such as the walls of interaction, tablets, tabletops, smart phones and techniques of interaction such as multiple touch, pen, tangible or gestural input, are integrated into the establishment of non- digital practices of work and the environments of work like libraries, design studios, and meeting rooms. Amazon.com is one such organization that has been offering enhanced user experience on Digital marketing by following steps of digital marketing application appropriately.

The gathering of results can be done, duplicates are clustered or eliminated, and the items that remained are presented and sorted back towards the clients. On more frequent basis protocols are used in the searching for distribution (Weiser, 2009). An advantage in relation to this approach can be identified as that the tasks intensive towards resources to index and to store are left aside with respect to the related servers within the course of federation. Cognitive style is a major factor of influence in the information seeking by the users. Because of the diversification of information, the sources of digital libraries have been becoming one of the most significantly used services on the web. The current digital libraries have been becoming extremely complicated systems in comparison with the traditional sources of library. However, a number of individuals have been using the digital libraries especially from the leading business organization known as Amazon.com.

 

References

Blackwell, A.F. (2007). “Metaphor in Diagrams,” PhD Thesis, University of Cambridge, Cambridge.

Carter, B. Brooks, G. Catalano, F. and Smith, B. (2007), Digital Marketing for Dummies, John Wiley & Sons

Clark, D., (2012), The End of the Expert: Why No One in Marketing Knows What They're Doing, Forbes, archived from the original on 4 November 2013

Brinkley, C. (2012). Digital marketing is growing in Australia, but so is the skills gap, Econsultancy, archived from the original on 21 October 2012

Dourish, P. (2004). “Where the Action Is: The Foundations of Embodied Interaction,” First MIT Press Paperback Edition edn. MIT Press.

Fishbein, M. (2006). "Attitude, Attitude Change, and Be-havior: A Theoretical Overview," In Attitude Research Bridges the Atlantic, P. Levine, ed., Chicago: Ameri-can Marketing Association

Johnson, M. (2009). “Philosophy in the flesh: the embodied mind and its challenge to Western thought,” Basic Books, New York.

Kates, M. (2013), Making digital and traditional marketing work together. E-consultancy, archived from the original on 25 November 2013 https://www.iccwbo.org/advocacy-codes-and-rules/areas-of-work/marketing-and-advertising/digital-marketing-communication/

Leifer, L. (2008). The Design of Implicit Interactions: Making Interactive Systems Less Obnoxious. Design Issues, 24 (3), pp. 72-84.

Ryan, D. Jones, C. (2009), Understanding digital marketing: marketing strategies for engaging the digital generation, Kogan

Turner, M. (2012). “The Way We Think: Conceptual Blending and the Mind's Hidden Complexities,” EUA Basic Books. Basic Books.

Weiser, M. (2009). The computer for the 21st century. Scientific American, 3, pp. 94-104.

Cannings, C . (2013). 7 Key benefits of blog marketing . Available:https://www.streetdirectory.com/travel_guide/113659/blogging/7_key_benefits_to_blog_marketing_for_your_business.html. Last accessed 18 Dec 2013.

Chaffey, D. & Ellis-Chadwick, F., 2012. Digital Marketing: Strategy, Implementation and Practice. 5 ed. Harlow: Pearson Education Ltd.

GHI 2009, “Advantages of Using LinkedIn for Professional Networking” [Online] Available at:https://www.greenhostit.com/company/green-blog/96-social-media/336-linkedin-advantages-business-networking

Katina, B. (2013). The Advantages of Webinar. Available: https://www.ehow.com/list_7495125_advantages-webinar.html. Last accessed 18 Dec 2013.

Lusted, M (2011). Social Networking. Minnesota: ABDO Publishing. 89-92.

Sigfusson, T. & Chetty, S., 2013. Building international entrepreneurial virtual networks in cyberspace. Journal of World Business, Volume 48, pp. 260-270.

SWG 2011, ‘’The Advantages of Organic SEO Over Pay-Per-Click Advertising’’ [Online] Available at:https://southernweb.com/2012/01/organic-seo-over-pay-per-click-advertising/

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