Dinner Theatre with facilities of multi-cuisine dinner located in Auckland could be regarded as one of the possible business prospect. The cultural refinement, social elegance and general prosperity over the last decade have been influential model for the establishment of the restaurant in Auckland (Schaper et al., 2014). The combination of Montmartre dance hall, bob vivants along with lively music could turn out to be the potential business venture. The Auckland market is largely known for its vacation family and fun seekers.
According to the source, the local winter population season with resident of 255,000 people is viable for visitors. Survey defines that during the winter season 75.5% families visit with one or two children and 17.6% visitors are generally single who accompanied with their vacation friends (Finch, 2016). The business of Dinner Theatre could be viable opportunity for business as families look for fun while on their week for vacation. Study defines that local residents along with the summer populations look forward to something new in order to take their guest in the town for a proud dining place.
There are two specific kinds of sub-groups of customers one being the lunch crowd and the other being a casual drinker. Both the segments are slightly sophisticated with upper middle range of customers (Rutz et al., 2014). The business of Dinner Theatre could be a place of dream for visitors, which will enable them to release their daily stress with a comfortable place to meet their friends and families. The culture of having dinner and simultaneously experiencing the facilities of movies may turn the sophisticated customers to visit such place (Blank, 2013). Customers usually vary in age but the business of dining theatre could lure in discerning customers that has the potential to gravitate towards unique dining experience.
Blank, S. (2013). Why the lean start-up changes everything. Harvard business review, 91(5), 63-72.
Finch, B. (2016). How to write a business plan. Kogan Page Publishers.
Rutz, E., Tappel, J., & Zirger, B. J. (2014). A MOOC with a business plan. In ASEE Annual Conference and Exposition. American Society for Engineering Education.
Schaper, M. T., Volery, T., Weber, P. C., & Gibson, B. (2014). Entrepreneurship and small business.
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