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Introduction to Square Group


How To The Discovering The Prevailing Study Regarding Marketing?

Square Group appears to be the domestic corporation of Bangladesh that originated its voyage by starting the Square Pharmacy in the form of the association company in 1958. As stated by the ROMANOWSKI (2009) that its continuation of time, the firm has appeared to be the most preferred domestic association that is exhibiting their uncontrolled journey along with other apprehensions with the Square Pharmaceuticals Company Ltd. The Square anxieties are Square beverage & food Ltd, square textiles, square toiletries ltd, square agro development and many others of its dimensions. Their teen shampoo has appeared to be the most preferred product among the youth and teenagers for discontinuing the hair problems they have been dealing with. As it can be clearly understood that the teenagers, hence, do not use the children products the product for the teenagers are made separately. The explanation can also work same for children, as they can’t use the teenagers’ products. Therefore, there are separate products available for children in the market. In this firm there is the production of the teen shampoo that consists of every efficient components regarding teenagers‘hair. The formulation of this shampoo goes through the frequent investigation as well as growth. 

The marketing aims can be following:

  • To suggest how to conquer the hurdles, which a fresh good faces.
  • To seek for the hurdles regarding the introduction of fresh good.
  • To make trademark positioning of the teen shampoo.
  • To discover performance of the teen shampoo with regarding to the crucial goods features.
  • To recognize the user buying aspect regarding the teen shampoo.
  • To recognize the trademark and its features according to the choices.
  • To invent the effective goods introduction marketing plans regarding teen shampoo.  
  • To benefit users recognition as the most crucial and significant asset as well as thus applying each attempts to recognize user’s vibrant needs for facilitating the company in providing the complete contentment.
  • To provide user goods at the considerable rates through firmly keeping the inflexible posture along with the excellence. By the regular research and development as well as the modernization, the company endeavours to product their goods observing according to the global excellence levels.
  • To keep the pleasant performance surrounding for creating and growing the crucial positive feature of the STL – its user. And to follow regarding the extreme standard of executives encouragement and the contentment.
  • To genuinely support the liability regarding the society as well as the administration together with the greatest moral levels and to create each attempt for the communal order devoid of the illegal activity, anti-atmospheric aspects, corruptive and unethical dealings.  

With reference to Anon (2015) that there exist various explanations regarding the branding. With regards to the experts, branding appears to be the marketing activity of structuring the name, logo, pattern that recognizes as well as separate goods by other goods.

Successful assortment of the applicable trade mark components that create the brand suitable and admired. Marketers select the brand component to structure the brand fairness as far as achievable. The distinctive brand components are name, symbol, label or slogan, figures, shades, audios, scents, choices, link, tune, wrapping, etc.

There exist six measures for selecting the brand components. The measures are:

  • Ability to be remembered
  • Senseful
  • Agreeable
  • Movable
  • Flexible
  • Feasible
  • Regular trademark changing trend prevailing between the youth.
  • Popular among the youth goods that are being buyed through the pocket money expensing. With the conclusion as well as no constant budget direction.
  • Elevating the international rate and the extreme import taxes.
  • Developing competition.

The Teen Shampoo might contain the component that might assure the hair development at the best standard. By valuable study of Roberts (2015) that earlier than the introducing of the goods, the goods stay the secret. As the conclusion, the components of the shampoo may not be revealed in this study. The level formulation is keeping at the time of the regular good growth in the labs. There prevail significantly eight crucial types of the marketing integration mix, which emerges to be the subsequent:

  • Product – the Teen shampoo seems to comprise the components that will assure the hair development at the most favourable standard. Earlier than introducing the product, the good manufacturing stays classified. As the conclusion, the components in the shampoo might not get revealed in this study. A level of manufacturing is the keeping it at the time of the regular good improvement at the workplace. As it is recognized that this shampoo is not the harmless one, the components might comprise various fruits parts such as apple and many other fruit parts. Depending on the resulting study, it can be recommended that there are few organic components regarding the supposed outcomes. Olive oil appears to be one of the crucial elements that can easily fix the harmed hair and resulting it to look cultivated naturally. Other effective element emerges to be almond oil that helps in softening the hair. Citrus seems to be eliminating out the dandruff through the hairs. With the soya and ginseng, the hairs can get to be energized and decrease the hairfall.
  • Price - Price appears to be playing the significant role for drawing, protecting and preserving users. With consideration to the price factor, several aspects are impacting the cost configuration as well as there are various forms of pricing process. In case of Teen Shampoo, the value depending costing is applied by the STL. Value depending pricing appears to be the pricing plan that denotes the cost of the good is depending on the worth it makes. The idea following the plan is ?disburse for activity. With regards to the Teen Shampoo’s suggestion it might extreme worth between the users and therefore the cost can be established. Depending on the rivals cost, price must be established. As it can be recognized that every branded teenager shampoo’s cost will not be identical. Additionally, as the various fruits and herbal extracts that can be included approached cost must be 10% extra than the frequent shampoos in the industry. It appears to be completely predictable to explain that the price of the element as well as other linked price that seems to be playing the crucial role in establishing the cost of the product.
  • Place - As the location appears to be very easy that denotes the user can conveniently seek to get the goods by applying little effort. As STL might introduce the Teen Shampoo in the urban regions in the advanced town, it might assure the shampoo within the crucial stores that are situated across the towns through their merchants as well as sales executive. Additionally, online purchases seem to be most preferred with the current time; STL can locate their shampoo in the internet shopping. In the possessed internet shopping platform can assure the moreover marketing.
  • Promotion - Promotion seems to be the interaction generally in the industries the marketing interactions that are made for the precise aimed customer. The aimed customer displays their assistance at the time when the customer seems to be manipulated through the interactions.   

By the valuable recommendation of Peterson (2014) that packaging seems to be playing the crucial regarding any goods either it is for the child, male, adult, female or it can be unisex good. Wrapping appear to be the primary disclosure for the users regarding any goods. Innovative and attractive wrapping makes the demand for purchasing any good. Through the producer or retailer side, it can also make the separation through the rivals providing.

With exclusive recommendation of Ahamed (2015) Packaging regarding the youth shampoos over the global also depicts that the wrapping is the quite significant aspect for affecting the young users to choose the teen shampoo through the self. Unilever‘s brand Sedal appears to be most prominent in the teen shampoo industry. As recognized, Sedal do not exist in Bangladesh. The wrapping of the Sedal seems to be quite striking as well as it is completely youth logo look. There were too few youth’s shampoos throughout the globe and each of them were really aware regarding their wrapping pattern as well as look. Box’s figure, various letters as well as the quite significantly shade mixture that can create the wrapping more pleasing and suitable. There exist few natural shampoo bars that can declare, which don’t contain any dangerous chemicals such as frequent Shampoo. There exist various Shampoo Bars regarding various hair forms. Fascinatingly such shampoo bars might not contain the scrupulous wrapping. The various shades of packaging designs can be their strategy.  The packaging regarding Teen Shampoo it must also be striking and it must be connected along with the youth logos. In the box, using of neon shades and impact might provide the attractive glow at the time of the dark as well as it is supposed that it can please the youth.

  • It is essential to choose the trademark picture of logo that can be accepted as the male brand or female brand. Whether it can be recognized as the good for both the gender, it might expand the space of chances to execute trades rather it can be assumed following to the organizing the wide study of the user aspect as well as their purchasing format of the youth.
  • Formulation regarding the teen shampoo seems to contain the herbal association or fruit extracts; hence, the users can depend on the ingredients and formulation. It can be supported with the literature of Anas (2013) Each and every shampoo appears to be less or more devised in the identical form in which few elements are same. Whether the STL‘s research and development can emerge with the modernization in the formulation in shampoo together with the risk-free elements, users will depend on the goods.
  • Trademark traits structuring should be executed in the form that cannot be simulated through the other firms from the international firms suitably. Original trademark character that may structure the original organization together with the users that might assist to make the everlasting connection with users and STL.
  • Fame sponsorship can improve the trademark acceptance between the real as well as possible purchasers rather when the works of the trademark executed among the actual and potential buyers but if the activities of the brand executes on the efficient expense various plans can be implemented. With regarding to sponsoring the famous persons, the common youth can be helpful in implementing in making and widening the industrial interaction in which the youth age famous person must be signified individually other than they can be applied basically as same as other youth. The message structuring can be executed in the form in which it can be imitated that each youth is unique and each of them seems to be significantly same.
  • Trial operation can affect the users as well as their buying aspect. Various teenager operations can be applied as the orientation to introduce as well as to interact the goods as well as its profits and can motivate possible users‘involvement.  

Marketing Aims for Teen Shampoo


Square Toiletries Ltd appears to be the firm that is been concentrated for the quality factor since its introduction. Introducing fresh goods seems to be complex regarding any firm rather regular uniqueness as well as by the goods and improvement STL consist of the grip concurrently both in the overseas foreign industries as well as in the Bangladesh domestic industry. As Teen Shampoo must be the fresh good regarding both Bangladeshi domestic users and STL, STL must require to perform on creating the brand education for making the user to be aware regarding the trademark and its functionality. Effective and introduced brand education must assist the aimed customer and aimed people to recognize their buying choices. Challenge manner capability, establishing competitive cost, contentment for the final customer as well as keeping the fine connection along with every stakeholder that must create teen shampoo effective along with the little amount of time period. Elevated purchasing authority of the user as well as challenge of the optional goods must provide a harsh rivalry in the market to this emerging shampoo. Various user aspects must also create the sustainable development of the Teen shampoo the more risky one. As the Square Toiletries Ltd appears to be the trusted and renowned brand, it inherits the capability to propose the industry through the front together with the Teen Shampoo.


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Blumenthal, A. (n.d.) 2015, Packaging Design for Teen Agers Shampoo. [online] Elance. Available at: [Accessed 16 Feb. 2015]., (n.d.) 2015, TEEN'S HAIR. [online] Available at: [Accessed 13 Feb. 2015]. 2015, Advantage and Disadvantage of Shampoo. [online] Available at: [Accessed 16 Feb. 2015]

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Anas, A 2013, Soaring demand powers personal care market. The Financial Express. [online] Available at: 15. [Accessed 17 Feb. 2015].

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Roberts, B. (n.d.) 2015, Mobile Advertising: Unilever teen campaign in Brazil with Nokia Interactive. [online] gomonews. Available at: [Accessed 17 Feb. 2015].

U.S Radionews 2014, How To Quit Your Shampoo Addiction. [online] Available at: [Accessed 24 Feb. 2015].

Anon, (n.d.) 2015, [online] Available at: 8. [Accessed 16 Feb. 2015].

ireport.cnn 2012, 'Shamboiling': The Newest Drug Trend Among Teens. [online] Available at: 6. [Accessed 19 Feb. 2015].

ROMANOWSKI, P 2009, Top 10 Unsolved Skin Care Problems. [online] chemistscorner. Available at: 4. [Accessed 26 Feb. 2015].

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