Discuss About The Distributing Digital Media Printed Copies?
The newsletter shall be the chosen media tool to communicate important environmental updates. The newsletter has been chosen due to this being an internal communication which is aimed at increasing the awareness of organization stakeholders and partners regarding environmental updates.
It is the organization's responsibility to ensure its employees, stakeholders and partners are also aiding to understand environmental guidelines. This makes it important for the organization to highlight certain points which may require addressing to all its stakeholders regarding environmental concerns and development (Woolf, 2004). Employee contributions and how they are linked to the environmental concern are all aspects which must be taken on to close considerations and communicated to them via a common media.
The newsletter shall be designed for both print and digital media distribution and shall start organizations. This will help maximize the outreach of the message and help educate the maximum number of people. Primary emphasis shall be placed on the distributing the newsletter via digital communications media but printed copies shall also be mailed to senior citizens and other stakeholders who may not be versed in using digital technologies.
The newsletter will be developed by the public relations officer after consultation with all stakeholders to determine areas that require change. This would be a four-step process which would see the identification of environmental issues, development & approval of solutions and formatting design & Final approval, then publication.
Woolf, G., 2004. How to Start and Produce a Magazine Or Newsletter. 4th ed. Worsley Press.
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