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DMKT5008 Digital Marketing

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Question

Final Project: E-Marketing Competitive Analysis 

Prepare Your Final Project as Follows

You are asked to select a specific product or service that you are interested in purchasing from two e-competitors. For example, you may choose to purchase an interactive video player for your niece from the Wal-Mart or Best Buy websites. The item or service must cost at least $300 in order to create a significant purchase that requires the sellers to overcome online buyers' concerns and enable effective online commerce.
 
You must get your instructor's approval for the product or service and the two e-competitors you will assess. See the course schedule and the Weekly Announcements for the due date for submitting your product or service.
 
Once you have gained approval, you will be asked to assess how effectively your pre-selected e-competitor's website serves your buyer needs, using the marketing mix (4P).
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