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DMKT5008 Digital Marketing

tag 0 Download 23 Pages / 5,580 Words tag 02-03-2021


Learning outcomes assessed:

  • Explain the foundation principles of digital marketing, and be able to distinguish between traditional and digital marketing.
  • Identify the relevant laws and guidelines that pertain to the different aspects of digital marketing.
  • Apply digital marketing tactics to develop an integrated and effective digital marketing approach across different digital domains.
  • Analyse the role of content within digital channels.
  • Examine the value of on-going analysis and measurement as a way of managing and evaluating their digital marketing efforts and budgetary spend.

You are responsible for ensuring you understand the policy and regulations about academic misconduct. You must:

  • Complete this work alone except where required or allowed by this assignment briefing paper and ensure it has not been written or composed by or with the assistance of any other person.
  • Make sure all sentences or passages quoted from other people’s work in this assignment (with or without trivial changes) are in quotation marks, and are specifically acknowledged by reference to the author, work and page.

Your required to write a report that addresses the following 6 tasks:

  1. Discuss the differences between Traditional and Digital Marketing. Explain why it would be important for Clintons to invest in digital marketing. LO 1
  2. Illustrate how Clintons could utilise website optimisation techniques to improve performance. LO 3
  3. Critically discuss how Clintons can use Search Engine Optimisation (SEO) and Pay-Per-Click advertising (PPC), to improve its website visibility amongst its competitors.
  • The steps you would undertake to design an effective SEO and PPC campaign.
  • Identification of how the company could target its key audience through these channels.
  • An overview of the relevant laws and guidelines.
  1. Discuss how Online Display & Video Advertising and Social Media Marketing can be used to attract, retain and engage new and existing customers. LO3

Your answer should cover:

  • Key activities associated with implementing an online display (and video) advertising strategy and a Social Media Marketing strategy.
  • Justification of which channel is most affective.
  1. Outline how Clintons could incorporate Content and Email Marketing into its digital marketing activities. LO3 & LO4
  2. Explain how Clintons could use website analytics to improve performance.
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Total 23 pages

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