An e-Business model is similar to that of other business models that helps to describe the functioning procedure of a company. It also helps to give the details about the products or services that are offered by the company. If customers are locked-in and the commodities are less responsive to price, then prices may be changed to a degree with fewer risk. However, with the help of market research all the changes need to check in advance. The e-business perception portray the underlying principle of the business, its goals and vision, and commodities or assistance from which it will earn proceeds (Spieth, Schneckenberg and Ricart 2014).
The E-Business Strategies pertaining the E-Business Model and Business Plan of Spinneys is as follows:
Social Medial Marketing Campaign explaining how social media outlets can be utilized to engage clients by Spinneys are as follows:
It can be recommended that the company should make use of social media outlet, as it will increase the sale by increasing the website traffic. The social media outlet will help to direct the individuals to their website that will raise the search ranking for the company. With the presence of social media, the customers will find it easier to get the details about the products that are sold by Spinneys. This will also help to increase the retention of the customers as well as brand loyalty.
It can be concluded that providing value in an e-business makes the use of the similar approaches as providing importance in any business. Spinneys require to recognize its online value proposition. This will help the company to define where its business sits in the marketplace amongst its competitors. They also need to combine their finely tuned value proposition with better-quality retailing skills as well as global sourcing to generate value for the customers.
Al-Mudimigh, A.S., 2015. E-business strategy in an online banking services: a case study. The Journal of Internet Banking and Commerce, 2007.
Burdette, J., Hebenstreit, J., Cabrera, R., Lee, C.J., Friedman, R. and Helsper, D., Digital Envoy, Inc., 2013. Method, computer program product and electronic device for hyper-local geo-targeting. U.S. Patent 8,443,107.
Hsu, P.F., Ray, S. and Li-Hsieh, Y.Y., 2014. Examining cloud computing adoption intention, pricing mechanism, and deployment model. International Journal of Information Management, 34(4), pp.474-488.
Ocasio, W. and Radoynovska, N., 2016. Strategy and commitments to institutional logics: Organizational heterogeneity in business models and governance. Strategic Organization, p.1476127015625040.
Osterwalder, A., Pigneur, Y., Bernarda, G. and Smith, A., 2014. Value proposition design: how to create products and services customers want. John Wiley & Sons.
Spieth, P., Schneckenberg, D. and Ricart, J.E., 2014. Business model innovation–state of the art and future challenges for the field. R&D Management, 44(3), pp.237-247.
Tuten, T.L. and Solomon, M.R., 2014. Social media marketing. Sage.
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