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EAPM4000 Professional Communication Practice

tag 0 Download 8 Pages / 1,816 Words tag 09-06-2021
  • Course Code: EAPM4000
  • University: Kaplan Business School
    icon is not sponsored or endorsed by this college or university

  • Country: Australia



Diversity is one key to survival in rural Australia to help even out the effects of drought and commodity fluctuations. Wheat farmers in Western Australia have converted their dams into giant yabbie (freshwater crayfish native to Australia) tanks to develop a new and thriving industry – yabbie production.

The Adams family initially started processing yabbies for a Perth restaurant after realising the potential beyond domestic consumption, later exporting to Singapore. Today Peter Adams and his family collect the yabbies from about 600 farms from across the south eastern wheat belt in six large tanks in their former hay shed plus a 13m x 3.8 refrigerated tank. These yabbies are packed in polystyrene boxes with frozen gel packs and stay alive for at least seven days. They are shipped by truck to Perth before being air freighted for export.

Rapid improvements in communications technology, particularly the fax and Internet, have enabled Peter to fill and air freight an order anywhere in the world within 36 hours. He uses the Internet for communication and to seek new markets while orders still arrive largely by fax. The Internet is one way he can lift yabbies profile in order to create a greater demand amongst gourmets and the health conscious around the globe for these fish.


Given your studies in Business Communication and your expertise in intercultural communication, you have been commissioned by Peter Adams, director of Yabbies R Us to prepare a formal analytical report of strictly no more than 1500 words on the negotiation styles of one of the following countries. He seeks this information to be well informed about what to expect when conducting business negotiations with these importers, in order to achieve a successful outcome. Choose one of the countries:

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