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EAPM4000 Professional Communication Practice

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Question

You are the new communications officer hired by a well-known accounting firm. You are the new communications officer hired by a well-known accounting firm. The firm was established in 1885 and has a very good name in the field, but recently it has started to lose its reputation for providing excellent service. The firm has 5000 employees and operates across several managerial levels.

Your job description is to improve communication within the company as well as improve the company’s communication with its stakeholders. During your first two weeks in the position you notice that lower-ranking staff members are often kept in the dark about the organisation’s new goals and that there is very little communication between management and the rest of staff. This creates a situation in which staff members often give conflicting answers to prospective and existing clients. Lower-ranking staff members who try to make middle managers aware of this situation either do not receive any response or are penalised in some way. Memos from top management seldom remain in their original state by the time they reach even the middle managers. As a result, many staff members are demoralised and are constantly gossiping, creating more unrest and an unproductive work atmosphere.

Case Discussion

1. Analyse the current situation with respect to the firm’s organisational communication. For example: What type of organisation is the firm, in terms of its organisational structure? And what communication issues (name them using professional communication studies terminology) does the firm face? 

2. What plan (again, use professional communication studies terminology when responding) would you prepare in order to solve the firm’s communication problems? The best way to approach this task is to divide your plan in two: one for internal and one for external communication, then elaborate on the exact communication tools you would use to address any issues.
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