You are required to select and examine an existing company that is currently using business intelligence as part of its business strategy. In order for you to meet the requirements of this Part B, you need to answer the following questions:
1. Discuss in detail what tools and techniques are used by the company to support its business operations. Provide examples on how those tools and techniques are used in the company.
2. What improvements/enhancements can be observed from this company as compared to other companies within the same industry?
3. How do you think business intelligence provides values to your chosen company and its customers?
4. What are the main factors that influence the success of business intelligence in the company?