Choose an Australian industry and analyse the most important factors affecting its profitability by using the relevant concepts and theories we have studied in Lectures 1-9. You should choose three or four specific profitability-influencing factors. You can choose factors that are currently affecting your chosen industry, or factors that seem likely to affect the industry’s profitability in the near future. Some possibilities to consider are:
To summarise, in this case study you should:
• Introduce and define the industry that you will analyse;
• Briefly describe the first factor you will study and analyse it to determine how it affects the industry’s profitability. Where possible, provide evidence;
• Perform the same steps with the second factor you are considering;
• Perform the same steps with the third and fourth factors you are considering (if there is a fourth one)
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