Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

EDU 10010 Language And Learning In Your Discipline

tag 0 Download7 Pages 1,573 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Topic ": Critically evaluate the advantages and disadvantages of social media marketing."

The task:

Write a critical essay on the topic in your discipline, as outlined below. Draw on the four readings you wrote about in your Assessment 2 Annotated Bibliography and find another TWO scholarly sources of your own to support your critical evaluation. You must use at least six scholarly sources in your critical essay – the four from your Assessment 2 and at least two you find yourself.
 

Answer:

Social Media Marketing

The thesis statement relates to the importance and drawback of social media marketing. It has been seen that there are many advantages and disadvantages related to social media marketing. By taking into consideration the recent situation, it is necessary to emphasize on social media marketing so that large market share can be achieved in the competitive market (Whiting and Deshpande, 2014). In this paper various positive aspect and negative issues will be discussed related to social media marketing. To achieve success in the high competitive market the company’s focuses on promoting their products through social media marketing.

It is one of the important advantages related to cost effectiveness. In this it is analyzed that social marketing incur low cost as compared to other source of marketing. There are social media channels which are not costly and through this it can be simple to interact with the large mass of audience. It can be considered as the advantage for the company to reach the large mass of audience. Product or service promotion can be done by taking into consideration the overall cost effectiveness.  In social media marketing the companies can cater the large targeted audience (Vinerean, 2017). It has been seen that companies can also introduce new products and services in the market and through this demand can be enhanced easily. For example: Nestle company in which it has been seen that company considered this technique to promote the products and services in the market. The company promotes its products and services through its Facebook and Twitter accounts. This is one of the best sources that helped the company to achieve large market share and in the current scenario it is important for the company to consider this technique. This source will give benefit to the company in attaining profits in the competitive market. So, it is concluded that cost effective is the benefit related to social media marketing. In this it is analyzed that company can easily promote the products in the competitive market. Like Nestle achieved success by focusing on the social media marketing technique. It helps the company to earn more by promoting the products and services in the market.

 


The advantage is related to quick response. Social media marketing is known as the effective source that is also the best source which helps the company to market the products and services. Through social media marketing the customers can easily solve their queries and company can also analyze the requirement of the customers. On social media sites the option is available for the customers to give their feedback or ask any queries which is directly seen by the executives of the company. So, it has been seen that by synchronizing the website it can be simple for the company to gather the entire need or the queries of the customers .By analyzing the overall queries it can be simple for the company to promote the products and services accordingly. It has been evaluated that company introduce the product by posting the pictures of the social media sites and through this it can be easy to gather the overall data. The satisfaction level of the customers can help the companies to respond to the customer’s queries quickly so that it can be easy to enhance to the demand in the competitive market. It has also been seen that through social media marketing it can be simple to focus on food marketing. The choices and preferences of the children can be changed if social media marketing is taken into consideration (Kelly, Vendevijvere Freeman and Jenkin, 2015). For example: it has been seen that Cadbury is one the biggest company and promotion of the products is also done through social media marketing. In this company also solve the queries of the customers by responding them quickly.  By giving response to the customers immediately helped the company to maintain the good image in the market and large market share has been achieved by Cadbury Company. So, it can be stated that through social media marketing the company can easily respond or give reply to the customers. It will directly impact the overall sales of the company and this can help the company in maintaining the image.

One of the advantages is effective customer service in this it is evaluated that social media marketing it can be simple for the company in maintaining the overall services given to the customers. Through social media marketing it can be analyzed that company can easily communicate with the customers and can also consider the feedback which will help to bring improvisation in the entire working structure of the company. Social learning theory is also the method that emphasizes on the behavioral pattern in relation to the behavior of the customers. Also through social media marketing it is easy to attract the customers of all age group by offering effective services to the customers. For example: Amazon provides their services through social media platform also. It has been seen that company provide the link on their Facebook account and through which it can help the customers to avail the services of the company. So, it is stated that it can help the companies to offer effective services to its clients and it also affect the working pattern of the company (Alharbie, 2015).

The disadvantage of social media marketing is related to time consuming process. There are many customers who spend time on social media channels so it provides a platform to the company to enhance market share. But if proper social media technique of marketing is not implemented then it affects the growth of the company. By considering the social media marketing it is seen that company is not able to consider the specific type of audience. But social media marketing can also attract good or bad audience.  This can be dangerous for the customers as there are different types of trolls which can affect the mindset of the people.  The negative affect can also been seen on the company image as there are spammers which can be involved if the activities are managed through social media platform (Dwivedi, Kapoor and Chen, 2015).

The next disadvantage is related to negative feedback.  It is seen that through social media the information can get viral easily.  If there are any negative comments given by the customers then it can affect the brand image. Also the outcomes which are attained can be negative as there is no proper technique to manage the comments and feedback given by the customers.  Therefore, it has been seen that information can also be used against the overall operation of the company. It is analyzed that it can also criticize the activities and also it can also impact the overall brand image of the company. Like on the product of Maggi the customers started giving negative comments so it affected the overall image of the company. So, it can be stated that companies can feel insecure as the company do not have proper control on the operations and customers can easily post what they want. It is important for the companies to maintain overall image by reducing the negative comments affects given by the customers and this can only be done when companies give positive response which create good image in the mind of the customers for the company. So, it has been stated company should maintain the image of the company so that it can be simple to achieve growth in the high level of competition prevailing in the market and it can also help to maximize the customers satisfaction in an effective manner (Pham and Gammoh, 2015).

So, it can be stated that social media marketing is important to attain large market share. Social media marketing has many advantages and disadvantages. The advantages related to social media marketing are many like cost effectiveness, quick response and effective customer service. The disadvantages related to the company are time consuming process and negative comments. It has been seen that if customers give negative comments on the social media sites for the company then it can affect the overall growth of the company. Therefore, it has been stated that negative affect should be reduced by the company so that it can be simple to achieve growth and also the company can maintain the popularity in the market which will help to attain the profits. So, social media marketing should be used by the companies but it is necessary to emphasize on the precautions so that it can be simple to maintain the overall competitive advantage in the market.

 

 

References

Alharbie, A., 2015. Business growth thru social media marketing. International Journal of Innovation and Applied Studies, 13(4), p.873.

Dwivedi, Y.K., Kapoor, K.K. and Chen, H., 2015. Social media marketing and advertising. The Marketing Review, 15(3), pp.289-309.

Kelly, B., Vandevijvere, S., Freeman, B. and Jenkin, G., 2015. New media but same old tricks: food marketing to children in the digital age. Current obesity reports, 4(1), pp.37-45.

Pham, P.H. and Gammoh, B.S., 2015. Characteristics of social-media marketing strategy and customer-based brand equity outcomes: A conceptual model. International Journal of Internet Marketing and Advertising, 9(4), pp.321-337.

Vinerean,S., 2017. Importance of Strategic Social Media Marketing. Expert Journal of Marketing, 5(1).

Whiting, A. and Deshpande, A., 2014. Social Media Marketing: A Myth or a Necessity. Journal of Applied Business & Economics, 16(5),p.5.

OR

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2019). Language And Learning In Your Discipline. Retrieved from https://myassignmenthelp.com/free-samples/edu-10010-language-and-learning-in-your-discipline.

"Language And Learning In Your Discipline." My Assignment Help, 2019, https://myassignmenthelp.com/free-samples/edu-10010-language-and-learning-in-your-discipline.

My Assignment Help (2019) Language And Learning In Your Discipline [Online]. Available from: https://myassignmenthelp.com/free-samples/edu-10010-language-and-learning-in-your-discipline
[Accessed 14 December 2019].

My Assignment Help. 'Language And Learning In Your Discipline' (My Assignment Help, 2019) <https://myassignmenthelp.com/free-samples/edu-10010-language-and-learning-in-your-discipline> accessed 14 December 2019.

My Assignment Help. Language And Learning In Your Discipline [Internet]. My Assignment Help. 2019 [cited 14 December 2019]. Available from: https://myassignmenthelp.com/free-samples/edu-10010-language-and-learning-in-your-discipline.


Are you asking “Can I pay someone to write my paper?” If you are looking for a website that provides reliable cheap essay writing service, MyAssignmenthelp.com is your place to be. Here, you can always avail value-for-money services. We make sure that all our services are priced reasonably, so that you don’t need to burn a hole in your pockets. Apart from our affordable rates, we also offer discounts, lucrative packages, redeemable loyalty points and bonus all year round. Next time, you say “Can I pay less for my essay?” or “Can I avail free essay services?”, you know which website to visit. To know more of our affordable services, visit www.myassignmenthelp.com today!

Latest Marketing Samples

BX2093 Sports Management Essay SafeAssign1

Download : 0 | Pages : 14

Answer: Introduction Sports consumers by nature display a considerable degree of values, attitudes and behaviors.While there is a certain element of fanaticism involved in most sports, not everyone is a fanatic. Most people of a particular fan base  are not that passionate and do not use their own team as a basis to support their own identity. Most of the sports fans are not passionate sports fans.They are not particularly loyal to the c...

Read More arrow

BUS302 Analysis Of Entrepreneurship

Download : 0 | Pages : 12
  • Course Code: BUS302
  • University: California State University
  • Country: United States

Answer: Introduction The case study is related to Alison who belongs to a family which is an owner of a small business organization. Alison had however spent most of her time while working in an insurance organization. Alison had made a decision to start her business in an age of twenty. A shop was rented by Alison and one of her colleagues which helped her to start the operations of a business named Bespoke Threads. A business based plan was...

Read More arrow

MKTG100-Importance Of Markting To An Organisation

Download : 0 | Pages : 3

Introduction Marketing can essentially be described as an extensive concept which involves all procedures from manufacturing of the goods to the point it reaches the end consumer. It starts with the idea generation of any product after the need has been identified for it to the customer service which is provided to the customer after the goods have been sold (Baker and Saren 2016). The report is reflective in nature and thereby presents my views...

Read More arrow

MKT202 Marketing Research Essentials2

Download : 0 | Pages : 4
  • Course Code: MKT202
  • University: Kaplan University
  • Country: United States

Introduction Customers often tend to buy the products of their favourite brand. However, in such a long lists of brands, there are certain factors that makes an individual to choose a particular brand as their favourite one. These factors also result in creating a brand personality. This research paper would be elaborating on examining these elements. The primary objective of this paper is to assess the influence of brand personality of Jetsta...

Read More arrow

MKT304 Marketing Plan 2

Download : 0 | Pages : 16
  • Course Code: MKT304
  • University: California State University
  • Country: United States

Answer: Introduction Aim The research aims to initiate a reliable insurance company which customer service offering oriented. The research is also aimed to bring a remedy to the existing management problems in the insurance sectors. Description of organization Real Life Insurance Company is a local and self-independent company specializing in commercial and individual insurance offering. The company knows the clients from the information h...

Read More arrow
Next
watch

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,164,011

Orders

4.9/5

Overall Rating

5,051

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

265 Order Completed

97% Response Time

Ken Campbell

MSc in Electrical Engineering

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

203 Order Completed

97% Response Time

Richard Alpert

PhD in Psychology

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1265 Order Completed

97% Response Time

James Cook

Masters in Management

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1758 Order Completed

99% Response Time

William Martinez

MS in Biology

Washington, United States

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

thank you again, it is a good work, everything is perfect. I am very happy. It is not the first time and I know that I can count on you.

flag

User Id: 265909 - 14 Dec 2019

Australia

student rating student rating student rating student rating student rating

Gave them a small amount of time and they pulled through for me. Wonderful.Gave them a small amount of time and they pulled through for me. Wonderful.

flag

User Id: 357602 - 14 Dec 2019

Australia

student rating student rating student rating student rating student rating

It was very good work and I got an 85% on it. Thank you very much for your help and fast response

flag

User Id: 348363 - 14 Dec 2019

Australia

student rating student rating student rating student rating student rating

Was very good work and I get a full mark on it. Thank you very much for your help

flag

User Id: 348363 - 14 Dec 2019

Australia

student rating student rating student rating student rating student rating
Have any Query?