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EF12 Platforms With Marshall Van Alstyne

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Question:

1. You should structure your report by addressing the following items. 

  • Marshall Van Alstyne highlighted the following two points:
  1. The structure of organization is in transition.
  2. Firm strategy must also transition to be more open and to include external community assets.
  • Do you agree that the platform reduces transaction cost and adds value? Could you articulate this point with a help with example?
  • Facebook bought WhatsApp. Google bought Android. Microsoft bough LinkedIn. So could you explain what synergies each firm might achieve from such acquisition?
  • The speaker mentioned that “Firms used to use product feature overlap to benchmark completion and now community overlap becomes important”. Could you elaborate on such statement?
  • Can you explain major differences between product strategy and platform strategy? 

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