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Effective And Ethical Communication: Organisation

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Discuss about the Effective and Ethical Communication for Organisation.




Communication can be defined as the process of imparting information from one person to another. In technical terms we can call it as transfer of message from sender to the receiver. It is an ongoing or a continuous process ("Is Symmetrical Communication Ethical and Effective?", 2017). It requires a regular flow of information for an efficient working of an organisation. Process of communication includes:

  • Sender- he is the source who starts the process of communication.
  • Message- it is the information given by the sender
  • Encoding- it is the method convert message into simple language
  • Channel- it is the route through which the message is passed
  • Receiver- he is the person who receives the message
  • Decoding- it is the method in which the receiver understands the message according to his learning and knowledge
  • Feedback- it is the response by the receiver.


For any organisation it is very important to have an ethical and efficient communication. It is only possible when it do not have any barriers ("Communication in responsible business strategies, concepts, and cases", 2017). Barriers can be defined as a problem due to which the information given by the sender is affected. Certain barriers which affect the communication process are as follows:

  • Physical barrier
  • Psychological barrier
  • Language barrier
  • Organisational barrier
  • Premature evaluation
  • Status barrier
  • Inattention barrier
  • Other barriers


Effective and ethical communication is a key for a successful business. Ethical communication can be effective if it is for long term. Effective communication is possible when there are no barriers ("Theorizing Crisis Communication", 2017). The message should be clear and should be given by an appropriate medium, which should be according to the receiver’s knowledge. The message should be passed through proper channel and should be precise. The message should be qualitative and sender should check the message before transmitting so that error can be rectified by the sender. For transmitting the message body language should be appropriate because now a day’s meeting are held face-to-face by video conferencing as people are from distant places. Efficient communication is only possible when the feedback is given by the receiver.


For an efficient communication following methods are included:

  • Non-verbal communication- it includes the body language and facial expressions. Emails have taken the place of non-verbal communication
  • Oral communication- it is reliable as it is done face-to-face and reaction of one person can be seen and we can also manipulate that person if he or she is not connecting to us("Communication @ work : ethical, effective and expressive communication in the workplace", 2017). It is inconsistent and is very useful to convey the viewpoint.
  • Written communication- it has many advantages, it helps in maintaining a record and is very cheap. In this the main drawback is to sender is not aware that the receiver has got the exact information which he wants to give.


Is Symmetrical Communication Ethical and Effective?. (2017). Is Symmetrical Communication Ethical And Effective?, Volume 53,(Issue 4,), pp 333–352., YH. J Bus Ethics (2004) 53: 333. doi:10.1023/B:BUSI.0000043494.17425.c6

Theorizing Crisis Communication. (2017), page_of272.

Communication @ work : ethical, effective and expressive communication in the workplace. (2017), xix, 491 pages.

Communication in responsible business strategies, concepts, and cases. (2017). Communication In Responsible Business Strategies, Concepts, And Cases, 1st ed 2012, (p. 165-180).


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