$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Effective Business Communication Cultures

tag 0 Download5 Pages 1,177 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Discuss about the Effective Business Communication Cultures.



In the cotemporary world of rising globalization, the business organizations have been experiencing an immense issue to communicate with the people from different cultures. As the culture is a major conditioner of the human perspectives, any individual from different culture inherits different ways of interpretation, hearing, seeing as well as thinking. In addition to that, there are numbers of different languages, which poses greater problem for mutual communication between two individuals from different culture. The communication model play a significant role in resolving these issues rose from cultural differences. Lewis Model has been highly popular in maintaining organizational stability and growth in multicultural context. The current report will reveal the role of Lewis model in resolving communication issues from cultural differences.

Cultural Barriers to Effective Communication:

The extensive study on the cultural problem with regards to communication has revealed that there are three major constraints, which interfere with effective cross-cultural understanding. These constraints are cognitive constraints, behaviour constraints as well as emotional constraints (Kinloch & Metge, 2014). The cognitive constraints refer to the framework, every culture provides, by which an individual discern every information of the real world. For example, low voice can be interpreted as weakness in various cultures, whereas in other culture it can be interpreted as politeness (Ulijn, 2017). At the same time, behaviour constraints refer to the rules of standard behaviour set by different culture (Bochner, 2013). For instance, the hugging can be considered as camaraderie in one culture, while in others it can be considered as violation of personal space. On the other hand, the emotional constraints are known by different levels of emotional display in different culture. Some cultures express greater level of emotion while debating an issue, while other try to exhibit rational aspects of the situation. All of these constraints immensely hinder the effective communication by creating a number of interferences (Asante, Miike & Yin, 2013). One of the most important barriers noted in the communication is language barriers. The practice of different language in different culture creates greater chance of misunderstanding at the time of communication. Sometimes, certain culture holds assumptions regarding any particular trait of other cultures. These stereotypes often noted as being hostile, and creates multitude of problems during the communication (Adler & Graham, 2017). The practice of different belief system also creates unnecessary image of others.


Lewis Model:

British linguist Richard Lewis has been able to plot the world cultures on a chart. The scholars of the cultural study believe that the model of Lewis has been quite effective to identify the distinct traits of various cultures (Rice & Nguyen, 2015). The Lewis model plots the countries on three categories, which are linear active, multi-active as well as reactive. The traits of these categories are described below:

Linear active: This category signifies the people who pursue action chain, organize, schedule and plan. The group includes German and Swiss.

Multi-active: This particular category reveals the lively, loquacious people, which include Arabs, Latin Americans as well as Italians.

Figure 1: Lewis Model of Culture

(Source: Ronen & Shenkar, 2013)

Reactive: This category involves the people who emphasize on the courtesy and respect. This group includes Finns, Japanese as well as Chinese.

The behaviours of these categories are mentioned in the following table.




Talks very limited time

Talks maximum time

Listen maximum time

Performs one task at a time

Performs several tasks at a time

Depends on the action of the Partners

Focus on strict planning

Focus on brief outline

Emphasize on principles

Direct but polite


Polite and indirect

Role of Lewis model in resolving communication issues:

According to Lewis, an individual can calculate and foresee the possible reaction of others by focusing on their cultural roots of national behaviour (Stahl & Tung, 2015). The cultural roots would be also effective for making any assumption with regards to their possible approach in any situation. The implementation of the Lewis model immensely improves the accuracy of management in the global world (Ferraro & Brody, 2015). It has been identified that every cross cultural communication needs a certain degree of knowledge about the partner’s cultures. It has been observed that most of the time, misunderstanding occurs due to misunderstanding of different cultural traits. The Lewis model effectively provides a greater opportunity to understand the traits in different culture. The model provides a greater insight to the organization in the context of making any move in different cultural environment. The organization can evaluate the moves in the light of Lewis model (Edwards, Davey & Armstrong, 2013). This way they would be able to assume the reaction of general populace. The business communication is also greatly supported by this model. The organization attains a proper understanding of the customer base and plans their business approach with greater success. In addition to that, Lewis Model is also quite effective in the context of negotiation. The management would be able to plan their way out quite efficiently as they would be successfully assume the opponent’s approach. In other words, the Lewis Model has the capability to enhance the cross cultural communication, whether it is one to one interactive communication or the business communication with target audiences.


The above-described report has successfully disclosed the cross-cultural issues in the context of communication. It has been identified that there are three major constraints, which interfere with effective cross-cultural understanding. These constraints are cognitive constraints, behaviour constraints as well as emotional constraints. The report has been also able to describe the Lewis model which would be most effective for cross cultural communication. The Lewis model plots the countries on three categories, which are linear active, multi-active as well as reactive. The report has been successful to depict the traits of individual category. The report also discussed the role of Lewis model in cross cultural communication.



Adler, N. J., & Graham, J. L. (2017). Cross-cultural Interaction: The International Comparison Fallacy?. In Language in International Business (pp. 33-58). Springer International Publishing.

Asante, M. K., Miike, Y., & Yin, J. (2013). The global intercultural communication reader. Routledge.

Bochner, S. (Ed.). (2013). Cultures in contact: Studies in cross-cultural interaction (Vol. 1). Elsevier.

Edwards, J. R., Davey, J., & Armstrong, K. (2013). Returning to the roots of culture: A review and re-conceptualisation of safety culture. Safety science, 55, 70-80.

Ferraro, G., & Brody, E. K. (2015). Cultural Dimension of Global Business. Routledge.

Kinloch, P., & Metge, J. (2014). Talking past each other: Problems of cross cultural communication. Victoria University Press.

Rice, W. S., & Nguyen, H. B. (2015). Linguistic politeness: the backbone of cross-cultural communication within a second language environment.

Ronen, S., & Shenkar, O. (2013). Mapping world cultures: Cluster formation, sources and implications. Journal of International Business Studies, 44(9), 867-897.

Stahl, G. K., & Tung, R. L. (2015). Towards a more balanced treatment of culture in international business studies: The need for positive cross-cultural scholarship. Journal of International Business Studies, 46(4), 391-414.

Ulijn, J. M. (2017). The Anglo-Germanic and Latin concepts of politeness and time in cross-atlantic business communication: from cultural misunderstanding to management success. HERMES-Journal of Language and Communication in Business, 8(15), 53-79.


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Effective Business Communication Cultures. Retrieved from

"Effective Business Communication Cultures." My Assignment Help, 2018,

My Assignment Help (2018) Effective Business Communication Cultures [Online]. Available from:
[Accessed 03 April 2020].

My Assignment Help. 'Effective Business Communication Cultures' (My Assignment Help, 2018) <> accessed 03 April 2020.

My Assignment Help. Effective Business Communication Cultures [Internet]. My Assignment Help. 2018 [cited 03 April 2020]. Available from: delivers assignment help to millions of students of USA. We have in-house teams of assignment writers who are experts on wide ranges of subjects. We have appointed teams of native writers who provide assignment help to students in New York City and all over the USA. They are skilled assignment writers who successfully cater to search terms like do my assignment in the USA

Latest Management Samples

BSBMKG609 Development Of Marketing Strategies For Vision Statement

Download : 0 | Pages : 7
  • Course Code: BSBMKG609
  • University: APEX Institute Of Education
  • Country: Australia

Answer: Introduction  The paper is a combination of two tasks. First part includes a strategic report on Houzit and the second part includes a marketing plan of Houzit. Systematic structuring is followed in both tasks. Organizational Overview Strategic Directions And Organizational Objectives Vision Statement The vision statement of Houzit is- To be one of the national retail homeware brands, emphasizing on the various home makers&rsqu...

Read More arrow

COMM1410 Management For Informal Lunch And Learn Sessions

Download : 0 | Pages : 2

Answer: To Claire Smithfield Subject: Lunch and Learn Session Dear Ma’am, It is in regard to the very recent decision of yours to have informal “Lunch and Learn” sessions. This idea is undoubtedly interesting and I would not decline it in any way. It would be very helpful in creating a critical awareness for the issues right at hand and would also reinforce the overall culture of our company. I believe that these sessions...

Read More arrow

NIT2222 Wide Area Network Technologies For Address Planning

Download : 0 | Pages : 3
  • Course Code: NIT2222
  • University: Victoria University
  • Country: Australia

Answer: Address Planning Workout of IPv6 subnet for company HQ and each branch from the address block AB12:1640::/51 AB12:1640:0:2000::/51 AB12:1640:0:4000::/51 AB12:1640:0:6000::/51 AB12:1640:0:8000::/51 AB12:1640:0:A000::/51 AB12:1640:0:C000::/51    Address assignment table for the company network HQ Router Subnet ::/51 Network AB12:1640::/51 Default- Gateway AB12:1640::1 ...

Read More arrow Tags: Australia Bexley Management education University of New South Wales 

BUS353e Project Management For Cash Flow And NPV Calculation

Download : 0 | Pages : 6

Answer: Section 1 Question 1 The project classification and consideration for classification are shown in the following table. Project Classification Consideration Project A Strategic The new service will significantly enhance the strategic direction of the polyclinic Project B Operational This project will enhance the operations of the polyclinic Project C Compliance ...

Read More arrow

B01SYAD310 Systems Analysis And Design

Download : 0 | Pages : 10

Answer: System requirements for Smith Antiques System requirement level includes functional and non-functional requirement type. It is important for every system to ensure proper working. The Smith antique needs to have proper management information system that will ensure managing the details. Details regarding every customer needs to be managed properly. The newly developed management information system will also help in understanding the c...

Read More arrow

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

230 Order Completed

97% Response Time

Liya Han

Master Of Science in Geotechnical Engineering (MSc Geotec)

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

265 Order Completed

97% Response Time

Ken Campbell

MSc in Electrical Engineering

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 4/5

2594 Order Completed

95% Response Time

Michael Johnson

Masters of MSc in Economics

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 4/5

3076 Order Completed

99% Response Time

Emily Wei

Doctor of Philosophy (Ph.D) in Civil Engineering

Singapore, Singapore

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

The assignment was return to me on time has to make corrections and adjustment myself but still made a good grade. thanks


User Id: 392946 - 02 Apr 2020


student rating student rating student rating student rating student rating

OMG this was totally better than expected and worth every penny!!! I suck at math so i\'m excited to see my grade!


User Id: 394019 - 02 Apr 2020


student rating student rating student rating student rating student rating

Very happy with work provided by My assignment Excellent work. Always with in deadline.


User Id: 228464 - 02 Apr 2020


student rating student rating student rating student rating student rating

Haven\'t get result yet but already feel like a great piece of writing, no disappoint.


User Id: 329158 - 02 Apr 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?