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EM7029 Contemporary Issues For Management

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Question:

Senior management has finalised on the following decisions:
 
1. A customer loyalty scheme called StudyTogether Loyalty will reward students who introduce another student with fee credit depending on which course is picked. The university also uses agents to sell its offerings to employers. Applications are approved in less than 5 minutes. Payment for non-refundable fees are by credit card or Paypal.
 
2. E-book and laptop purchases are part of the course and will be available online. Students cannot opt out of purchases. A pre-configured laptop loaded with required software will be sent out to all students.
 
3. You are required to provide any two suitable business process or solution that could be employed to enhance this model. Substantiate this process or solution with relevant references to literature.
 
4. Suggest how social media can play a role in promoting this model – giving suitable approaches from literature. Avoid writing about the teaching aspect of education or item related to enrolled student activities such as clubs, societies, etc.

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