Pointp Products manufactures valves for controlling the water level in industrial tanks. It had concentrated on products for the construction industry (valves for newly installed tanks), but now wants to move into the much larger and more lucrative replacement market. Whereas annual demand for new valves is about 100000, it is about 1 million for replacement valves. The company’s President Ulrich Fitch envisioned a new valve, the Millennium Valve, as a way to gain a share in the tank-valve replacement market. Pointp’s objective was to design and produce the Millennium Valve to be of superior quality and lower cost than the competition.
Pointp decided to outsource the development and design of the new valve. It prepared an RFP (Request For proposal) that included the following objectives and requirements:
Market (user) requirements
This is a typical case study for a project management course. The incidents described are typical of the types of things that happen in real-life projects. They are a reflection of peoples' attitudes and the way they do things. The story of the project is set out according to its natural evolution. The commercial environment described is a very typical of that existing now.
This project has served to bring to light many of Pointp Products' management shortcomings and the need for change. The problems are not difficult to spot, but can you see why they happened? What needs to be done to fix them?
Work for W. Easley Associates on conducting the post project appraisal and have being asked to write a Report. The Report is to be no longer than a 2400 words (plus 10%) and is to be in the Short Report format along the lines indicated in the book by Dwyer, Judith, “Communication in Business” (3rd Edition) 2005, Pearson Education Australia .
Pointp's President Ulrich Fitch wants to know what practical steps might be taken in the future to avoid such complications. These practical steps would be the recommendations to feature in the Report you are preparing.
Your task is to identify the factors that contributed to Pointp’s failure to obtain the product they wanted and to show how you would run this project properly from the beginning.
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