The thesis statement of the essay ‘Like a rock’ is that the efficiency of the product mostly depends upon the target audiences, the innovativeness of the product depend upon the likings of the target audience. In this essay Chevrolet showed an example that the target audience of S-10 is the young , active and the adventurous American male and it innovative features depends on the choice of the target customers, which shows the importance of detecting the right target audience and determining the likings of the target audience. The advertising strategy depends on the concept of attracting the targeted customers. The ad contains the symbol, which plays a great role in attracting the targeted customer like the symbol consist of different color and the background of the page and the photographs on the forefront of the page are determined on the choice of the targeted customers. Like the photographs in the forefront can be brown and white instead of black and white and the unimpressive color of the page like the oddly placing of colors in the forefront page. The drab color suggest about the product and shows that both the ad and the product does not try to show something or some features which they are not (Luo et al.)
The ad of new Chevy S-10 involves the Carlos Sandoval, Navy SEAL for vouching the new Chevy S-10. Chevrolet chose Mr. Sandoval as he was the most worthy spokesperson and as the target audience are the mid-twenties and the outdoorsmen of average mid-twenties are generally not impressed by the celebrity spokesperson as their main focus is to find out the product does the job or not. Therefore, Mr. Sandoval is not the celebrity and his single ad has become popular for its own efficiency. The most important trait that makes Mr. Sandoval an effective spokesperson is that the Navy SEAL honor on which the whole ad rest on. This shows the impact of the target audience on the product advertising strategy.
The thesis statement of the essay ‘They lived’ is that the business provides the audience with the choice of the weighty music or the shocking visuals that appeals the audience’s information and reinforces the decision to choose its product. This essay discuss the commercials must be efficient in conveying the messages and music is the first element of the commercials. The rhetorical techniques are used in the commercials in identifying the targeted audience. The identification of the target audience plays a great role in developing the innovative features of the product (Petrovski, David and Joao). The ad emphasizes the family unit and the statement ‘they lived’ is repeated until it is seen in a family of four a father say that ‘we lived’. In the world of rhetoric and advertising it is generally known that the human considers the possible outcomes of the options that are presented and chosen gives the most utility to them.
For example, ending any ad with the word love in the place of the white screen helps the audience to observe it as an emotionally driven audio and the visual persuasion as the emotion of love stands apart from the technical and the logical throughout the process. The statement like “We sell cars that keep you alive” creates the emotional attachment that is mostly associated with the family or the emotion like love. Thus, the ad need to create the emotional attachment with the targeted audience.
Luo, Jianhong, et al. "Identifying target audience on enterprise social network." Industrial Management & Data Systems(2018).
Petrovski, David, and Joao Pedro Pestana. "The Importance of Target Audience Selection for Kano Model Effectiveness: A Case Study of Klarna Group." (2017).