The world is experiencing various changes due to the technological advancement that is being produced in the industries. The article shows that Uber has made use of the advancement in technology to change its business strategy. The company had innovated payments software, but now it has come up with another innovation where the customers are able to make easy payment of products and services through the growing ecosystem. The article shows that the services to be paid for are; bike sharing, food delivery, and ridesharing. The advancement in those innovations has been guided along by the mission and vision of the company.
The article shows that the company is rewarding the customers by the use of stored value and points that have been formalized after a consensus. The advancement has been met with challenges since some of the executive members have been against the creation of the mobile wallet. The company is also providing incentives through the use of uber accounts where consumers who make use of it are accumulating points in the account (Hu, 2018). There is an agreement to make advancement in the ecosystem where the company wants to incorporate electric bicycles, scooters and also jump bikes.
Such deal has made the customers stick to the company and has made it hard for them to stick away from the services of the company since they develop some loyalty and they are aware that some rewards are awaiting such as points. However, the article has failed to outline the challenges being experienced in the company use of such cards. There are disadvantages of the use of the uber cards, but they are not provided in this article (Rekhviashvili & Sgibnev, 2018). The company needs to analyze those disadvantages vs. the advantages and make a decision on the use of the cards.
The article provides information about the changes that are being experienced in McDonald coffee. The company wants to change its strategy of using plastic straws. The changes are proposed to take place across all the 970 restaurants in Australia. The company wants to use Australia as a taste of the viable alternative of plastic straws where they intend to make use of the paper straws across the globe. The paper straws are proposed since they are recyclable, renewable and are certified.
The manager understands that they have the obligation of making the relevant change to the company use of the straws. The change is initiated by the need of the customers and concern that they have raised regarding the use of the plastic straws. Therefore, the customers require solutions regarding the same issue, and that must be worked upon within the shortest time possible. The company is also working to find alternatives to the use of cups from plastic cups to paper cups (Banu, Rahman, & Khan, 2018). The company has initiated a program to try the use of the paper materials.
The article has failed to provide the issues with the use of the plastic straws and the plastic cups. The company should have made a complete feasibility analysis to determine whether the paper straws will be viable. They should determine if the straws will be able to hold a hot coffee or not. The article should have provided the effect the use of the paper straws will have on the environment. The analysis should also have included the impact the plastic straws, and the synthetic papers had on the environment as well (Brooker & Hayward, 2018). It is the responsibility of the managers to ensure that they take into consideration the feedback from the customers and evaluate them for initiating good responses.
Banu, N. T., Rahman, S., & Khan, R. (2018). Freddy’s Coffee Shop: Expanding the Coffee Business in Bangladesh. doi:10.4135/9781526459763
Brooker, P., & Hayward, M. (2018). McDonald’s: Kroc’s Grinding it Out. Oxford Scholarship Online. doi:10.1093/oso/9780198825395.003.0004
Hu, G. (2018). The Enlightenment of Uber's User Experience-Centered Crossover Marketing. Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017). doi:10.2991/icem-17.2018.65
Rekhviashvili, L., & Sgibnev, W. (2018). Uber, Marshrutkas and socially (dis-)embedded mobilities. The Journal of Transport History, 39(1), 72-91. doi:10.1177/0022526618757203