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ENTREP 3017 Driving Decisions Legal

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Questions:

1 List what might be the limitations of the Internet survey and the biases these might cause to the findings.
 
2 Based on the findings of the Internet survey, which drug has the highest proportion of the Australian population using it and then driving? Which is the second highest?
 
3 In the internet survey, given that some respondents were asked to report on their illegal behaviour, write out questions that you think would encourage such respondents to give an honest answer in regards to: whether they use illicit drugs, how often, whether they drive soon after use of an illicit drug, and whether they think it is dangerous to drive after using a drug.
 
4 What methods do you think could be used to recruit those who use illicit drugs to be interviewed about this and their driving behaviour?
 
5. Based on the data presented, do you think that the advertising campaign in South Australia has been effective?
 
6. What conclusion can you draw as to the effective role of market research in seeking to achieve a reduction in a dangerous behaviour? 
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