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ENTREP 3000 Innovation And Creativity

tag 0 Download 4 Pages / 783 Words tag 03-07-2021


Happy Paws is a business involved in dog care services, committed to provide high standards of dog care services and provide one stop for all needs for the dog owners. Our primary service is premium dog care. The uniqueness of Happy Paws is in the availability of other supportive services, where the consumers get all they want for their dogs. Consumers will choose our services who want the kind of instinctive and trustworthy dog care services, that is same they would provide at their homes. We provide ‘Home away from Home’ to their dogs.

This report will cover firstly, the explanation of our mission and vision; what is the purpose of starting the business and who is the target market. Then the products and services we provide will be explained. This report will also discuss about market analysis, who is the management staff and their background, how we will reach to the customers in the marketing plan, followed by SWOT analysis, the set-up of the business including the infrastructure and capital resources, and finally the cash flow and the prospective profit will be analysed.

The method of research includes inquiries into other pet care organisations, dog inventory suppliers, census data of overall dog population in Australia and Perth city, and presence of the number of dog care organisations in different locations to conclude the best location to set up our business.

Requested fund is $200,000 for the Happy Paws to start-up and to sustain for a reasonable period without any hassle. The repayment of the loan will be discussed later in the report, the investor can choose from the options of getting paid the full amount with interest within the  3 years of time or to be a 10% partner in the business and create a sustained side income.    

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