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ENTREP 3000 Innovation And Creativity

tag 0 Download 15 Pages / 3,507 Words tag 05-07-2021


“In year 2014, PwC consulting firm surveyed 500 innovation leaders on how they expected their innovation practices to evolve. Unfortunately only 27% felt they had mastered the elements needed for innovation success over the next ten years. This uncertainty doesn’t have to be surprising. While innovation has a place on every corporate agenda, wide disparities continue to exist in how well it pays off. Or, as the PwC report puts it:

“R&D is often seen as a black box, where large sums of money go in and innovative products and services only sometimes come out.”


Each student will research why innovation fails and then summarise three reasons that contribute to failure. Be sure to explain each failure by showing evidence of a real-world case study that was published on the internet.

Innovation Challenging Failure We Must Not Ignore” Cards

This assignment requires you to research articles published from 2013 to 2016 on innovation failures. Survey and justify 3 top innovation failures and explain their consequences based on a case study or case studies from the source of articles that you read.

What to research. What to research. Each student must research the 3 key causes to innovation failures. The top 3 failure reasons can be related to ideas, technologies, practices, people, or methods. For each failure, you must clearly state its category. Justify how each failure are critically affecting organisations to innovate.

Where to research. There are a number of textbooks and websites that outline innovation failures. Check the library and online, searching for topics such as people, ideas, tools, methods, products and practices.

How much to research. Do not rely on a single source of information. You should consult a minimum of three different sources for each failure reason and synthesise your understanding from these sources. Some of the sources should be from books or journals; please do not rely only on websites.

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Total 15 pages

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