The company Stoats porridge bar was introduced in 2005 by Bob and Tony. They started selling fresh porridge at the music festivals of UK. They started preparing for the market of oat based porridge bar in 2006 considering the customer’s request. In 2009, they collaborated with Scotland food and drink. The company had purposeful arrangements with its Scottish section to get the Scottish origins of porridge. It has set a Guinness world record for the largest bowl of porridge of 81.25 kg (Scotlandfoodanddrink.org, 2015).
Company Products: The Company began by selling fresh porridge. The delicious products that the company have launched afterwards are Oatcakes, Porridge pots, fruit and nut oat crunches and porridge bars of different flavours.
Geographical Studies: The Company has its coverage in UK, Scotland. Stoats have predicted to get assistance in turnover after the coverage of 116 TESCO stores in Scotland. Stoats has Scottish and northern Irish coverage with Asda. Now the company is exporting their products to North America, Austria, Singapore and Malaysia. And they are in discussion to import their products to UAE (Herald Scotland, 2015).
Strategic Objectives: The objective of the Stoats Porridge Bars is to out sell quality fresh porridge to the consumer through farmer’s market and music festivals by taking advantage of the growth of the oath market and a trend toward healthier convenience food. They experimented with selling oats bars among the enthusiastic foodies three years ago. The founder duo-Tony and Bob jumped to the opportunity for faster growth by relying on the new products
Mission: The mission is to bring their range of products made with only Scottish Oats all of 100% natural, tasting and fun fillingtaste. The core of the mission is to take the porridge to the people(Gelbmann,90-98).
Vision: The vision is exploring new avenues for their range of products across the world. Currently, they export their product to North America, Austria, Singapore and Malaysia. They are trying to go the people of the UAE.With this vision, Stoats Porridge is growing day by day to cities to cities and to countries to countries.
Values: The values of Stoats Porridge to provide customer with 100% natural products. Not to cheat the customers and provide 100% natural product to the end customer as received from the farmers.
CSR Approach: There are so many customer socialresponsibility carried on by the Stoats Porridge like motivating farmers to produce some good oats by utilizing the insecticide and pesticides. As its mission is to bring in their range of products made with only Scottish oats all of 100% natural and genuine(Sheehan et.al 2011)
Gelbmann, Ulrike. 'Establishing Strategic CSR InSmes: An Austrian CSR Quality Seal To Substantiate The Strategic CSR Performance'. Sust. Dev. 18.2 (2010): 90-98. Web.
Herald Scotland, (2015).Tesco listing boost for Stoats porridge. [online] Available at: https://www.heraldscotland.com/business/company-news/tesco-listing-boost-for-stoats-porridge.22597758 [Accessed 24 Mar. 2015].
Scotlandfoodanddrink.org, (2015).Stoats Oats â€œAddress the Porridgeâ€Â This Burns Day - The Celebration of Burnâ€™s Doesnt Need to Start at Supper-- Scotland Food and Drink. [online] Available at: https://www.scotlandfoodanddrink.org/news/article-info/5605/stoats-oats-%E2%80%9Caddress-the-porridge%E2%80%9D-this-burns-day---the-celebration-of-burns-doesnt-need-to-start-at-supper-.aspx [Accessed 24 Mar. 2015].
Sheehan, Brian. Marketing Management. Lausanne, Switzerland: AVA Pub., 2011. Print.
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