$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Ethics: Dispute Between Samsung And Apple

tag 0 Download6 Pages 1,371 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Discuss about the Ethics for Dispute Between Samsung and Apple.




In the contemporary business world, there are several moral and ethical issues which arise in the business world. These ethics arise from the organization, individuals and the legal system. The business ethics can be defines as the set of standards, principles or values which governs the actions of the organizations. Most of the companies abide by these ethical laws; however, several times, there occurs moral dilemma wherein following one set of moral theory results in the breach of other. In order to regulate the business environment and behavior of the individual, several moral theories have emerged. Some of the most popular moral theories are utilitarianism, deontology, virtue and the contract theory (Birsch, 2013). The theories are conflicting in their postulations as one moral philosophy results in transgression of other theories (Waluvhow, 2003). In this regard, the moral dilemma of Samsung infringing the intellectual property rights of Apple iPhones is evaluated by different moral theories.

Apple manufactures the best-selling smartphones which have exceptional features and customer loyalty. Recently, Samsung copied a large number of features of Apple’s iPhones which violated the copyright of Apple. The lower court imposed a heavy penalty on the organization which was accountable of the sales of the all the mobile features with copied features; however, the Supreme Court reduced the penalty as and made it proportional to the profits made by the company by adding the feature (Balakrishnan, 2016). In the present case, an ethical dilemma can be identified regarding how much penalty should be imposed on the company. Although Samsung copied a large number of design features of Apple’s iPhones, they made the technology more accessible to the common people. In this regard, the present case will be evaluated according to different moral theories.

The utilitarianism theory states that the judgment regarding the rightfulness or wrongfulness of can action can be determined according to the consequences of that action. According to this theory, a person should take that course of action which is beneficial for the whole society. If an action is causing good in some people while bad for other people, the person should take actions which cause good for most of the people. According to this theory, people should look beyond their own self-interest and towards the benefit of other people (Donnelly, 2003). The ruling of the Supreme Court reduced the amount of penalty on the organization as it will result in harm to several stakeholders of the company. It includes employees and the shareholders of the company. Imposing heavy penalty will result in severe financial loss which can result in termination of the employees or reduction in the share values of the company. Moreover, imposing heavy penalty on the organization will also make other companies skeptical for innovation and product development. Therefore, it can be critiqued that according to this theory, the action of Supreme Court can be categorized as morally justified (Jacobs, 2008).


Similarly, the deontological philosophy states that the morality of an action can be judged on the basis of certain rules. According to this theory, there are certain actions which are not permissible in any moral theory. A person should not engage in these actions regardless of whether the outcomes of these actions are good or bad. According to this framework, all the people must adhere to a certain morality framework and abide by it in any case. The theory states that a person should follow all the guidelines of a certain framework; however, he is not liable for any other morality framework. Moreover, the guidelines in the ethical framework are developed according to the reasoning rather than the past experience (Oxley, 2011).

According to the application of framework, the government should impose heavy penalty on the organization as it has stolen the designs of some other companies. According to this theory, an individual or organization should not engage in wrong actions irrespective of its consequences and impact on society (Haidt, 2012). According to this theory, the ruling of Supreme Court to reduce the penalty is wrong as the company must be punished according to their actions.

Virtue ethics is another ethical theory which states that the morality of an organization or a person must be judged according to his values. It is a normative ethical theory which states that the character and the upbringing of a person are essential in forming moral values. According to this theory, an individual should not emphasize on consequences or rules but rather on the values. According to this theory, the action of Samsung is wrong (Melden, 2013). Stealing the hard work and the intellectual property of another company is morally wrong. Stealing cannot be categorized as a virtue or moral principle; therefore, it is ethically wrong action. The government and trade organizations have also developed certain ethical principles which states that the infringement of the intellectual property rights is unethical and must be punished. Therefore, according to this theory, the decision of the lower government is right and Samsung must be punished for its unethical business operations (Garber, 2008).

Another theory, which is commonly used to judge the morality of actions, is social contract theory. According to this theory, the morals of a person or individual are developed according to the contracts or agreements that a person makes with their society. According to this theory, a person or organization seeks justification of their actions through moral principles and social contracts (Farrell, 2010). An individual or organization perform certain actions and seeks its justification from the society.  This theory states that an organization or individual should work for the welfare of the society in which they are living or operating. Samsung has copied the designs of Apple iPhones; however, the organization is providing latest technology to the middle and lower class customers. Therefore, it is focusing on the welfare of the society (Rawls, 2009).  Moreover, the organization should is also developing competing mobile phones and devices. It is creating healthy competition in the marketplace and reducing the monopoly of the organization. Therefore, the present action is positively contributing to the betterment of the society. It can be evaluated that the organization is also encouraging stealing the intellectual property of others. Therefore, when the present action is evaluated in accordance to the social contract theory, it can be categorized as an immoral action (Dreier, 2009).

It can be concluded that the action of Samsung cannot be morally justified. The company stole the intellectual property of Apple Inc. When the action is examined by different moral theories, it can be stated conclusively that the action is immoral. Utilitarianism is a moral theory which states that the morality of an action can be judged by its consequences. According to this theory, any action is justified which has better outcomes for the society. The organization should follow the actions which has better outcomes for the society. According to this theory, the action of the company is justified. However, the action is not justified when evaluated with other theories. The deontological theory states that the organization should abide by some basic principles and rules. According to this theory, the organization has performed a wrong action. Likewise, the social contract and virtue ethics state that the action of the company is unethical. 



Balakrishnan, A. (2016). Supreme Court sides with Samsung in Apple patent damages dispute. Retrieved on 3 may 2017 from

Birsch, D. (2013). Introduction to Ethical Theories: A Procedural Approach. Waveland Press.

Donnelly, J. (2003). Universal Human Rights in Theory and Practice. Cornell University Press.

Dreier, J. (2009). Contemporary Debates in Moral Theory. John Wiley & Sons.

Farrell, M. E. (2010). Ethics: A University Guide. Progressive Frontiers Pubs.

Garber, P.R. (2008). The Ethical Dilemma. Human Resource Development.

Haidt, J. (2012). The Righteous Mind: Why Good People are Divided by Politics and Religion. Penguin UK.

Jacobs, J. (2008). Dimensions of Moral Theory: An Introduction to Metaethics and Moral Psychology. John Wiley & Sons.

Melden A. (2013). Ethical Theories. Read Books Ltd.

Oxley, J. (2011). The Moral Dimensions of Empathy: Limits and Applications in Ethical Theory and Practice. Springer.

Rawls, J. (2009). A Theory of Justice. Harvard University Press.

Waluvhow, W.J. (2003). The Dimensions of Ethics: An Introduction to Ethical Theory. Broadview Press.


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Ethics: Dispute Between Samsung And Apple. Retrieved from

"Ethics: Dispute Between Samsung And Apple." My Assignment Help, 2018,

My Assignment Help (2018) Ethics: Dispute Between Samsung And Apple [Online]. Available from:
[Accessed 30 March 2020].

My Assignment Help. 'Ethics: Dispute Between Samsung And Apple' (My Assignment Help, 2018) <> accessed 30 March 2020.

My Assignment Help. Ethics: Dispute Between Samsung And Apple [Internet]. My Assignment Help. 2018 [cited 30 March 2020]. Available from:

End your doubt 'should I pay someone to do my dissertation by availing dissertation writing services from We are the leading dissertation help company in Australia that holds the record of providing high-quality dissertation papers at an affordable rate. Students, who search 'need help with my dissertation', should hire our professional dissertation experts for successful completion of the task.

Latest Management Samples

UNCC300 Justice And Change In A Global World 2

Download : 0 | Pages : 7

Answer: Introduction Sexual harassment takes account of behaviours from glances and inappropriate comments, jokes majorly based on gender stereotypes to sexual assault and other acts of physical violence. The addition to the principle of human dignity in Catholic social teaching has been the notion of unity and solidarity. Moreover, the assurance of personal dignity positions on protections ensured by the society. According to Triana et al. (...

Read More arrow

MGMT2998 Business Strategy For Xiaomi, Apple Brands

Download : 0 | Pages : 2
  • Course Code: MGMT2998
  • University: Bow Valley College
  • Country: Canada

Answer: The Post The Fitbit is an accessory health device which is quite popular with respect to the fact that, health and fitness has become a premium industry. The Fitbit business started back in 2009 and gained utmost popularity in those days. The business model of the firm aims to provide a differentiated product to the different customers with various health data in return which can be useful in measuring the overall health and fitness a...

Read More arrow

MBA404 Consumer Behavior For Emotions, Wishes And Values

Download : 0 | Pages : 11

Answer: The selected product overview  L’Or`eal S.A is a France based personal care company the headquarter of which is located in Clichy, Hauts –de –Seine.  The company was founded by Eugene Schueller in the year 1909. The CEO of the company is Jean –Paul Agon and by the year 2017, the company has gathered revenues up to 4. 676 billion Euros.  It has been considered as one of the largest brands in the c...

Read More arrow

MAN302 Corporate Level Strategy And Framework

Download : 0 | Pages : 3

Answer: Introduction: Price water house coopers is a professional services provider, which is a multinational company networked with firms in more than 158 nations. The services provided by the company include capital markets, audit and assurance, financial counseling, financial solutions, improved decision making, and many more services to private and public clients (pwc, 2019). Diversification strategy  There are various types o...

Read More arrow Tags: Australia New South Wales Management University of New South Wales 

HC1021 Interpersonal And E-Communication Strategies

Download : 0 | Pages : 12

Answer: Introduction Communication can be defined as the exchange of information that takes place between a sender and a receiver (Habermas, 2015). With the emergence of technology, the process of sharing information has shifted from face- to- face interaction or paper work to the use of electronic media. Communication that takes place with the help of electronic media is known as electronic communication or e- communication. The term communi...

Read More arrow Tags: Australia Mortdale Management University of New South Wales 

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

755 Order Completed

95% Response Time

Douglas Cowley

Masters in Finance with Specialization in Audit

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 4/5

248 Order Completed

100% Response Time

Lloyd Bernabe

MSc in Accounting

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2632 Order Completed

100% Response Time

Albert Ambrosio

MSc in Nursing

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 4/5

3076 Order Completed

99% Response Time

Emily Wei

Doctor of Philosophy (Ph.D) in Civil Engineering

Singapore, Singapore

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

Awesome write up for my assignment!!! Worth the money paid!!! Will come back .....


User Id: 372486 - 30 Mar 2020


student rating student rating student rating student rating student rating

I really appreciate how the editor understood what I really meant to say thus making me feel more confident in submitting my work. I am an extremely happy customer. I will definitely sen un update on my grade.


User Id: 393526 - 30 Mar 2020


student rating student rating student rating student rating student rating

Excellent work. We got total of 68 marks and we are very satisfied with the score. We gave this assignment near to deadline which is 2 days before due date. The assignment was about 4000 words and they did it well and gave it before 8 hours of submis...


User Id: 393410 - 30 Mar 2020


student rating student rating student rating student rating student rating

I can\'t complain, speedy service and got the assignment before the deadline and got full mark


User Id: 331157 - 30 Mar 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?