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Evaluation In Tourism And Hospitality Managerment

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Question:

Discuss about the Evaluation in Tourism and Hospitality Managerment.
 
 

Answer:

Introduction:

J.W. Mariott Jr. owns the Mariott group of hotels and the head office of the company is located in Bethesda. The company is well known for the services that it provides to the consumers with the lodging purposes. It is very comfortable in nature and provides excellent services to the guests at all their locations at a global level (Akincilar & Dagdeviren, 2014).

The website of the company is very detailed and contains all the information that is required for a person to apply for a job. The workplace makes the employees feel that they are in a homely environment and it brings the best of the employees on a regular basis. This is done by giving them proper training so that they can increase their level of productivity. The searching and applying for the jobs on the websites of this company is very simple where the person can explore the opportunities that they provide so that it helps in inspiring them (Jeong, Oh & Gregoire, 2015).

The process of application for the company is that the applicant needs to have a valid mail id or they can create one from the different email providers such as gmail, yahoo, hotmail etc. On successfully entering the website of career, the applicant has to click on the ‘search and apply jobs’, which will help them in identifying the job openings that are present in the company on a current basis. If the applicant is applying for the first time then they need to create an account in the company, which will help him in getting a unique username and password, which will enable him to access the site in the future. The process has many steps and it will take around 30-45 minutes for an applicant to fill up the process. If the process cannot be completed within the stipulated time, the applicant can save it as draft and submit it on a later period as well (Gazzoli et al., 2013).

The Hilton group of hotels started in the year 1919 and has more than 500 hotels and resorts, which is spread across 140 new locations. This group of hotels offers the tourists and travelers with authentic experiences and they are considered to be innovative and leaders in world class products. The services and the amenities that they provide to their guests and the way the hotel group takes care of them are excellent, which provides the travelers to experience the best services that are available around the world. This has led the team to be leaders in their thinking capacity and people who serve the organization are valued and respected all over the world (Jeong, Oh & Gregoire, 2015).

The company believes that the hospitality sector is not a kind of job but a journey through which the employees can discover themselves. The employees in the company work together as a team, which helps them in delivering better experiences to the customers who visits their hotels.

The application process in the hotel is simple as the applicant has to apply for the jobs that are shown under their ‘jobs’ tab. The applicant needs to upload their resume in the portal of the company for whichever job the applicant is applying. This helps in saving the time of the application process as the applicant can fill up the form at a faster rate because of the hassle-free process. The applicant just needs to opt for the tabs for the jobs that he will be applying and click on it (Murphy et al., 2014).

Functionality

The potential employees or the applicants can apply for the vacant positions and has been listed in the website of the company. This helps the companies to advertise their needs on the social media sites and the official websites of these companies. the social media sites like Facebook and Twitter and LinkedIn plays a huge role in attracting potential employees as the people keep themselves regularly updated with the information that is being available on the internet especially the social networking sites. The potential employees can apply for the positions that are vacant through the online processes, as it will help in saving the time and money of the company (Gazzoli et al., 2013).

The potential employees can register themselves for multiple positions, as there is an option for doing so in the websites of the company. The Marriott hotel allows the employees to register themselves for multiple positions only if they are currently a part of the organization and there is a scope of internal promotion of the employees. The Hilton group of hotels on the other hand allows the applicants to register themselves under multiple positions if they have the required qualifications for all those positions. However, the applicant if selected by the company will be given a particular position, which the management may deem to see fit. The management is not liable to take the opinion of the applicant before offering him the job position in the company (Holcomb, Upchurch & Okumus, 2017).

The sites present an overall detail of the different positions that are vacant in the company and the career opportunities that the employees will have by inducting themselves in the company. The use of the social media sites has given the companies a farther reach, which has helped them in getting attention from a large number of people. Another major factor is the rise in the employees in the hospitality management industry. People nowadays want to be a part of this sector as it gives the employees to be in the limelight for the time they are working in the sector (Morrison, Taylor & Douglas, 2015).

 

The websites of the companies make the applicants aware of the positions that are vacant along with the designation and the place for which the hiring is taking place. This allows the applicant to choose from the different locations that are being advertized by the company. the applicant can be free to relocate themselves or choose to stay in their parent company by applying the jobs that they deem to see fit. The ranges of the positions that are offered by the companies depend on the nature of the vacancies that is present in the company (Caroll & Siguaw, 2013).

The website of the Marriott hotel chain is attractive as it provides all types of information about the history of the company along with the different positions that are available as vacancies within the organization is also given. The website also has a separate space for the questions that may arise in the minds of the applicants. The questions are based on the common problems that the applicants may face and they can refer to these questions and solve their queries. The webpage also includes the different accolades that the company has achieved from the various organizations due to the service that they have rendered in the hospitality sector (Gehrels, Wienen & Mendes, 2016).

The Hilton hotel on the other hand has a website that is quite complicated with respect to the ‘jobs’ page. The profiles of the jobs are all mentioned along with the locations where it is vacant. The social media pages for both the companies are heavily decorated with the various events that they have undertaken recently as it is the only way through which the people can be made aware by the company. This has led to the increase in the use of these sites as it helps the companies to create a greater customer base for them (Xiang & Law, 2013).

Recommendations

The organizations need to create their own networks on the social network sites that will help in generating content and discussion such as LinkedIn. These industries are in constant struggle in recruiting the best people who are talented according to their human resource management team. The current employees of these organizations needs to look after the social media sites so that they can share their achievements and information of the company that is not confidential, which will help in attracting new talents towards the organization (Miranda, Rubio & Chamorro, 2014).

The managers of the organization need to screen the applicants before selecting them to join the company. While screening the applicants, they need to keep in mind the type of job profile that they are looking for, which will help them in achieving the targets within the limited resources. This will help the company to maximize its profit ratio. The companies need to lay more emphasis on LinkedIn rather than on Facebook as Facebook helps in sharing information whereas the latter helps in connecting the companies with various professionals so that the skills can be marketed along with the information of the job and the development of their careers (Xie & Chen, 2014).

 

Reference List

Akincilar, A., & Dagdeviren, M. (2014). A hybrid multi-criteria decision making model to evaluate hotel websites. International Journal of Hospitality Management, 36, 263-271.

Carroll, B., & Siguaw, J. (2013). The evolution of electronic distribution: Effects on hotels and intermediaries. The Cornell Hotel and Restaurant Administration Quarterly, 44(4), 38-50.

Gazzoli, G., Gon Kim, W., & Palakurthi, R. (2013). Online distribution strategies and competition: are the global hotel companies getting it right?. International Journal of Contemporary Hospitality Management, 20(4), 375-387.

Gehrels, S., Wienen, N., & Mendes, J. (2016). Comparing hotels’ employer brand effectiveness through social media and websites. Research in Hospitality Management, 6(2), 163-170.

Holcomb, J. L., Upchurch, R. S., & Okumus, F. (2017). Corporate social responsibility: what are top hotel companies reporting?. International journal of contemporary hospitality management, 19(6), 461-475.

Jeong, M., Oh, H., & Gregoire, M. (2015). The role of website quality in online hotel reservations. Information Technology in Hospitality, 4(1), 3-13.

Miranda, F. J., Rubio, S., & Chamorro, A. (2014). An Assessment Methodology for Hotel Websites: Application to the Top 10 Cities. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications, 284.

Morrison, A. M., Taylor, J. S., & Douglas, A. (2015). Website evaluation in tourism and hospitality: the art is not yet stated. Journal of Travel & Tourism Marketing, 17(2-3), 233-251.

Murphy, J., Forrest, E. J., Wotring, C. E., & Brymer, R. A. (2014). Hotel management and marketing on the Internet: An analysis of sites and features. The Cornell Hotel and Restaurant Administration Quarterly, 37(3), 770-82.

Xiang, Z., & Law, R. (2013). Online competitive information space for hotels: An information search perspective. Journal of Hospitality Marketing & Management, 22(5), 530-546.

Xie, L., & Chen, C. C. (2014). Hotel loyalty programs: how valuable is valuable enough?. International Journal of Contemporary Hospitality Management, 26(1), 107-129.

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