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EVN301 Events Policy And Strategy

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Learning Outcomes

1. Research and discuss the critical strategic role that events plays within governments, communities and corporations

2. Compare and contrast the linkages between policy, strategic objectives and strategic processes within the context of event planning for businesses, government and communities

Your task is to choose a Council’s (or relevant governing body’s) event policy to analyse in relation to an event that has taken place or will take place. You will share your findings in a group post and partake in discussion by commenting on your peer’s analysis.

Step1: Choose an event policy

You can choose an event policy from the list below or alternatively source your own:

  • Waverley Council EventsPolicy
  • National Capital Authority EventsPolicy
  • Warrnambool City Council EventsPolicy
  • Liverpool City Council: Event organisers’ information kit & eventguidelines
  • City of Casey EventsPolicy
  • Adelaide Hills Council Policy: Festivals andEvents
Step 2: Provide an overview of an event that has happened or is in the planning process that would need to adhere to the chosen policy.

For example:

  • If you chose the Manly Local Council Event Policy an event that would need to adhere to the policy would be the Annual Manly JazzFestival
  • If you chose the Hunter Valley Council Event Policy an event that would need to adhere to the policy would be A Day on theGreen
  • If you chose the Canberra/ACT Event Policy an event that would need to adhere to the policy would be the Australian RunningFestival
Step 3: Provide examples of parts of the policy that the council officer would have to take into consideration when evaluating the proposal

Evaluate the positive and negative impacts that the event will bring to the local community. Do the positives outweigh the negatives? Could measures be put in place by the Council / event manager to reduce negative impacts?

Step 4: Discuss how the event delivers on a strategic objective of the governing body, either implicitly or assumed.

You may draw upon examples already discussed throughout the course, for example:

  • Encouragingtourism
  • Showcasing localattractions
  • Promoting local business skills andinitiatives
  • Generating revenue for local business through eventleveraging
  • Promoting local arts andculture
  • Acknowledging and promoting local heritage andculture
  • Promoting the contributions of diversecommunities
  • Encouraging community development
  • Drawing people together, fostering social, economic and servicenetworks
  • Promoting civicpride
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My Assignment Help. (2020). Events Policy And Strategy. Retrieved from https://myassignmenthelp.com/free-samples/evn301-events-policy-and-strategy.

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My Assignment Help. Events Policy And Strategy [Internet]. My Assignment Help. 2020 [cited 23 October 2021]. Available from: https://myassignmenthelp.com/free-samples/evn301-events-policy-and-strategy.

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