1. Research and discuss the critical strategic role that events plays within governments, communities and corporations
2. Compare and contrast the linkages between policy, strategic objectives and strategic processes within the context of event planning for businesses, government and communities
Your task is to choose a Council’s (or relevant governing body’s) event policy to analyse in relation to an event that has taken place or will take place. You will share your findings in a group post and partake in discussion by commenting on your peer’s analysis.
You can choose an event policy from the list below or alternatively source your own:
Evaluate the positive and negative impacts that the event will bring to the local community. Do the positives outweigh the negatives? Could measures be put in place by the Council / event manager to reduce negative impacts?Step 4: Discuss how the event delivers on a strategic objective of the governing body, either implicitly or assumed.
You may draw upon examples already discussed throughout the course, for example:
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