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EVN301 Events Policy And Strategy

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Question:

  1. a) Research and discuss the critical strategic role that events play, within governments, communities and corporations.
  2. b) Compare and contrast the links between policy, strategic objectives and strategic processes, within the context of event planning for businesses, government and communities.
  3. c) Analyse the processes, tools and techniques of strategic development, as it pertains to event planning.

Note: a major event is an event that has important consequences, such as a conference or exhibition, a major product launch or a government VIP event. This includes public events, such as festivals and concerts, with over 10,000 people.

Step one – Design your event concept

Your event concept must:

  • Be designed with the local community in mind
  • Needs to be either be “supported” or “approved” by local authorities
  • Has an objective other than financial gain
  • Has a physical location (cannot be an online event)

Step two – Identify stakeholders

In your event brief, you must:

  • Identify the key stakeholders
  • Describe the target demographic for the event and how they will be reached
  • Explain why the target demographic would enjoy/participate in the event

Step three – Event execution

  • What location/s will be used?
  • What facilities are required versus those available
  • A brief overview of the planning timeline
  • An overview of how the event marketing plan and communication to the host community

Step four – Event feasibility Provide:

  • A brief explanation of how the event will be funded (Sponsorship? Ticket sales? Grants? Corporately owned?)
  • Perform a high-level SWOT Analysis and briefly explain how you will mitigate any perceived weaknesses or threats
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My Assignment Help (2021) Events Policy And Strategy [Online]. Available from: https://myassignmenthelp.com/free-samples/evn301-events-policy-and-strategy/cultural-business-and-sporting-events.html
[Accessed 19 April 2021].

My Assignment Help. 'Events Policy And Strategy' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/evn301-events-policy-and-strategy/cultural-business-and-sporting-events.html> accessed 19 April 2021.

My Assignment Help. Events Policy And Strategy [Internet]. My Assignment Help. 2021 [cited 19 April 2021]. Available from: https://myassignmenthelp.com/free-samples/evn301-events-policy-and-strategy/cultural-business-and-sporting-events.html.


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