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Executive Summary Development Of Nestle Organization

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Discuss about the Executive Summary Development of Nestle Organization.


Business in today's contemporary world is considered to be never ending race and there is a vast range of products, shops, showrooms and setups developed so far. The main aim of the presentation is to highlight the key factors which led to the establishment and development of Nestle organization in India since it is a Swiss based company. Hence this entire discussion is supported through appropriate data, observation, analysis and recommendations. The main technique followed to collect the data for presentation was through questioners, surveys, personal interviews, newspapers, internet and personal observation etc.

In the following presentation the initial section have provided introduction regarding the organization been chosen and further a brief explanation of various factors of growth and its expansion of subsidiary branches. The next sections of the presentation shows profit generated from India and other branches located in this country. Here the financial analysis is been conducted in order to understand the amount of profit generated in following years and revenue growth down the line.

The third section consists of research nature, research methodology, sampling methods and data collection techniques. It talks about the game theory and the Nash Equilibrium concept where Nestle is expected to expand and sell its goods in the market without creating a disturbance of price war in the market. It is usually assumed in this scenario that each competitor in the market individually knows the strategies of other one but at the same time nothing changes as the other remains constant in order to win the market. Till it changes its own strategy; the company itself cannot benefit. Thus Nash Equilibrium is considered as the foundation concept of the Game theory. Further Nestle can test its Nash Equilibrium by choosing its own price and expanding in market.

While in section fourth an approach was made to scrutinize the primary data through various statistical and graphical tools and finally in the last section possible recommendations and conclusions were provided in order to justify the entire issue. In case of Nestle we applied Payoff Matrix theory with every individual competitor like ITC, HUL and GSK .If we put ITC and Nestle in case of price comparison in the payoff matrix then ITC is likely to win at times because it maintains a better price than Nestle .At the same time if Indo Nissan is taken for noodles comparison then Nestle is winning the market segment in this sector. So this is how the calculation on the basis of competitors and geographical distribution is explained in the PPT.


The following presentation is a brief summary regarding Nestle India and its main purpose is to highlight the significant factors of growth .The Company was founded by Henry Nestle in 1866.The term Nestle was basically derived from a German word Little Nestle. Its first customer was a little kid who could neither handle his mother's breast milk nor tolerate any other substitutes. The first slide provides a short introduction about the company itself and its other subsidiary branches across India while the rest of the points deal with company head and its establishment in India. Basically it is a Switzerland based company but it generates huge revenue from India itself. The revenue of Nestle India is mainly confined to Noodles although the company has a huge range of products .The rest of the slides deals with the unique selling point of Nestle and these unique points finally led to  growth of the company in India. The further slides in the ppt states the performance of the company in the coming years and present .After analyzing the financial situation the performance was calculated over the stipulated time period. Thus a calculation was done on gross sales, operating profit, net growth profit and earnings per share. Meanwhile  other slides talks about expansion of the company in the Indian market with respect to growth and profit of the company. The remaining slides deal with research, development and discussion with regards to market sales and product innovation. The company engages in Cooperate Social Responsibilities and along with that continuous innovative techniques are also taken care in all possible manners. Even the quality of manufactured products are been mentioned in the later slides. There are various possible factors discussed throughout the presentation and it will help us to understand the increase of revenue of the company. The presentation has clearly held the CEO of the company responsible for its increase in growth. A brief description of his career journey has been mentioned including his other achievements. This clearly demonstrates his contribution in building the company pillars in India.

Even the growth of the company is been decided through various parameters .At the same time a detailed research is presented on the  revenue generated by noodle over last few years. Rural growth is also discussed and this growth is also a major factor for company's expansion . The motive of this presentation is making the audience understand various factors and causes of growth of Nestle. The progress of the company is discussed in later slides also shows creation and formation of prosperity on sustainable and regular basis.

Nestle has played an important role in India's growth and the later discussions in the further slides depicts the same therefore this company is successful in building its relationship with people of India .Hence high level of trust and commitment has been witnessed so far.

The organization activates in India and it has provided indirect and direct job opportunities and livelihood to at least a million suppliers, farmers and other service workers. The company tries to pay attention and put best efforts to understand changing lifestyles of India and anticipate needs of consumer so that it can deliver taste, health, nutrition and wellness through its manufactured products. The tradition of innovation and renovation inside the organization and access to  NESTLÉ Group's proprietary technology/Brands expertise and the extensive centralized Research and Development provides a significant advantage in this effort. Further it also helps the organization to generate value which can be maintained over longer duration by providing the consumers a wide range of high quality and safe products in affordable rates. The organization has its Research & Development unit located in almost all the major parts of the world. Further in India it has developed its R&D unit in Manesar .This unit will add great value to other regions of South Asia with respect to the prospective of the regional focus..Due to launch of R&D unit in India the development will happen in much higher rate. Moreover it will help the company to induce valuable local concepts for better generation of revenue.


Over the years Nestle has established its grassroots in India due its better policies and explanation. Today it has captured the FMCG market of India in all respect and especially in case of noodles. The entire presentation was made with a strong motive in order to acknowledge the marketing strategy, revenue generation and growth factors of Nestle Company. These factors are generally responsible for maintaining the brand value of any company. The presentation is basically dedicated to the efforts of the company to establish its business in India. Each slide is focused on each factor and hence it provides a detailed explanation about each feature.

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