Product quality of Haier is one of the major strategies that lead them to expand their market share in global market. Product quality is a big element of the success of an organization (Peppers & Rogers 2016). However, this organization has smashed 76 poor refrigerators in order to improve their innovation and quality assurance. Adoption of new technology is one of the vital approaches of such organization to reduce the CAGE problem in the global market operation. Their powder free wash technology and anti-electricity wall technology are used in the development of products; these are considered as crucial strategies to improve their global operation. However, the refrigerators and the washing machines of such organization are awarded as the first group of products in Chinese world. This award is provided by the general administration of the quality supervision, which turns them to improve their strategic management to minimize the CAGE problem.
Three in one strategy of Haier is the vital strategy that enables them to deal with the current market. Strategy is the crucial thing for an organization to deal with their business issue (Ferraro & Briody, 2017). This strategy includes design, product and distribution all over the country. This helps them helps them to understand the preference of the local customers in a new market. On the other hand, Haier gives their effort to adopt cultures in different countries and offer products based on the need of different cultures. This boots them to act as a white good manufacturer in the global market. However, their strategy is their big strength, which influences them to serve as the good manufacturer in the domestic as well as in the global market (Slack, 2015).
Strategy acts as the growth factor of an organization (Priem, Wenzel & Koch, 2017). Their innovative idea is their major factor that leads them towards the success. In the year 2013 they have implemented networking strategy that is crucial for their business development. Such above strategies are beneficial for them to reduce the CAGE problem in global market operation. However, in the US market, their three in one strategy enables them to operate properly by improving their product, design and distribution approaches.
Ferraro, G. P., & Briody, E. K. (2017). The cultural dimension of global business management. Taylor & Francis.
Peppers, D., & Rogers, M. (2016). Managing Customer Experience and Relationships: A Strategic Framework. John Wiley & Sons.
Priem, R. L., Wenzel, M., & Koch, J. (2017). Demand-side strategy and business models: Putting value creation for consumers center stage. Long Range Planning.
Slack, N. (2015). Operations strategy. John Wiley & Sons, Ltd.
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