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Factors Affecting Trust In Market Research Relationships

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Decision-making is widely seen as certainly one of the relevant enterprise functions for the business. Throughout the method of decision making contemplating on the internal factor is essential together with the external factors (Bryman & Bell, 2015). The organizations and their decision-making are usually influenced by the internal elements that should be managed as well as controlled in a manner that is effective to achieve better results.  This essay will discuss on the various internal contextual factors, which affect a business and its decision-making (Calantone, Kim, Schmidt & Cavusgil, 2006).  The internal environment will include the factors, which are within the organization, and they affect on the success as well as the approach to the business functions. Contrary to the external environment, the business could be in a position to control on the internal business enterprise elements.
It is very important determine on the feasible opportunities and threats, that happen to be outside the procedures of the business and influential environment factors. Nonetheless, dealing with strength of the internal business capabilities could possibly be the key factor to the results of the business as well as provision of the competitive business making (Epstein & Rejc, 2006). The contextual factor, which will have effect in the organization, and the ones the essay will look at are the following:

  1. Organizational structure
  2. Environment forces
  3. Risk confronting the firm
  4. The governance and the legal requirement
  5. Organization and the business practices
  6. Function of the organization

Organizational structure  

The groups of individuals who have the purpose of achieving the effect in which one person could not achieve individually form the organization. All the organizational components when combined with relations and systems of their co-ordination are important for functioning of any business (Epstein & Rejc, 2006). The organization usually are based on numerous factors, which comes from the dynamic environment or maybe from the organization itself (Anderson, Håkansson & Johanson, 1994). Because of the interference nature of the structures of the organization occasionally, they are not able to meet on the specifications of efficiency as well as adoptability. The classics in the area of the organization theory have characterized numerous diverse schools of influencing factors on the organizational structure. A few have claimed that there are specific elements for example the size, environment or maybe the technology effect the organizational structure. The business external environment has majorly influenced the organizational framework (Tran & Tian, 2013). Based upon study it has showed that organization organized in dealing with dependable along with sturdy market would not be as effective just like the complex together with rapidly changing environment. In the event that there environment is much more particular you will discover more centralized hierarchy the firm organizational structure might have with the guidelines and techniques which are formalized . The organization, which have environmental scepticism, could decentralize on the decision making, so they depend on the formal rules along with policies as well as flatten on their hierarchies (Weske, 2012). The impact of numerous factors on the organizational structure happens to be split up into two main variables they may possibly be external factors as well as internal factors (Tran & Tian, 2013). The external factors are factors are from the permitting environment, which are not under the control of the business, and they influence on the structure in addition to the development. Other are the socio economic factor of which defines on the socio economics context that the organization operates, and political administrative elements that determine on the legal boundaries (Papadakis, Lioukas & Chambers, 1998). The internal elements are the ones, which the business features develop a basis for measuring along with evaluating organization. The formal structure offers a positive influence on the functionality of the organization whilst the dynamic environment has a negative effect, which can be accomplished. Consequently, it could be concluded that there is fundamentally an adverse impact on the structure on the organizational efficiency (Tran & Tian, 2013). Depending on the researchers, they have claimed that if the organizational theory is intended to be pertinent there need to be prominence that needs to be positioned on the effectivenessof the organizational as well as on the influencing elements.

Environment forces

In every organization works within the framework of particular environmental factors since there is certainly generally continuous interaction that exists between the businesses along with the environment. The organization can be thought to be an input output system. Normally it takes various inputs such as human, capital, technical from the environment. These kind of inputs are then transformed to produce the outputs goods that is given back to the environment (Bryman & Bell, 2015). The organization usually performs the function of the mediator on the input as well as output. In this practice, the environment is in the interaction with the internal aspects of the organization, which determine on the kind of the inputs that should be taken or perhaps the outputs to be given (Cheng, 2007). The environment business interaction might have some implication from the management point of view. The environmental forces might influence the various parts of the business in various ways since different part interact with their relevant environment. An illustration might be the technological environment that could affect the organization R& D department.

The regulatory pressures for the purpose of the assessment of the risk as well as reporting on the internal control has increased all over the world. The decision makers should understand the various organizational risk, and minimize on the mistaken investment, which could have significant organizational cost (Nölke, ten Brink, Claar & May, 2015). When the organization decides to engage in any international financial activities, they are also faced with the additional risks as well as opportunities. The major risk, which could be associated with the businesses engaging in the international finance, could be the political as well as the exchange risks (Cheng, 2007). The internal audiences needs to be offered clear along with adequate data to be able to allow them to comprehend the prospective or maybe existing functional along with financial effect of the disclosed risk ( Tran & Tian, 2013 ) . The internal risks reviews capability to report across the organization might help the internal users to recognize the risks taken together and ascertain on the gaps in the risk management strategy.


The governance and the legal requirement

The governance aspect is the composition of the procedures, that happen to be established along with executed by the directors, and they reflect in the organization framework and precisely how it might be managed and also led when it comes to attaining of the goals ( Jeston & Nelis, 2014 ). The governance emphasizes on all the management strategy that the senior executives direct and control the entire organization through combining management information and the hierarchical management to control the structure (Van Der Aalst, Ter & Weske, 2003). Legal requirement are the procedure, which ensures that the organization has, follows relevant laws, regulations and the business rules (Nölke, ten Brink, Claar & May, 2015). With lack of these aspects in the business there could be ramification especially when it comes to decision making where the employees should follow the ethical codes within their entire professions. The legal requirement and governance are part of the business structure and they should be complied in order to include self-monitoring of governed behavior within the industry (Moorman, Deshpande & Zaltman, 1993). It is important to keep in mind presence of a strong legal governance component is in place to enable the risk to be accessed more accurately and monitor on the legal compliance is carried out efficiently.

The decisions are made at individual level or organizational. The business practices influences the decisions, which are made by the individual. The organizations which have a robust, effective communication mechanisms influences their managers as well as the workers to make decision that are informed, since they comprehend on the enterprise context . The business extent to risk will ascertain the extent to which the managers and the employees feel at ease particularly while taking of risk in the decision-making.  The business practices such as innovations as well as creativity could be stimulated in the organization and thus encourage informed risk taking decisions.

Function of the organization

Without having appropriate organization on variety of fronts, the business limps along unable to set or perhaps achieve strategic plans. The presence of the structures provides the business with the guide under which they could operate more efficiently and be able to reduce duplication. Organizations functions as the glue, which retains every part of the company together directly after the ultimate goal, which is good results (Cheng, 2007). In relation to different environmental situations, the organizational framework continues to be conditioned by the decisions in irrespective of the internal organizational level generally in addition to designed variables much more in particular. According to research the centralization usually fosters a hierarchical organizational structure in which the final decision-making is focused at the very top instead of shared with the lower level of the organization (Jeston & Nelis, 2014). The organization structure defines on the character of the organization and how the decision are made between the various departments.


The influence on various factors on the business continues to be in researcher’s emphasis for several years. Many factor identified that influence the business as well as the decision making process are from the environment in which the traditional view has divided them to internal and the external factors. This essay display findings to evaluate the influencing factors and their effect in the organization. Moreover, the influencing factors, which have been considered, are among those, which are described by the contingency theory as well as incorporating on the facets of the strategic choice approach.



Anderson, J. C., Håkansson, H., & Johanson, J. (1994). Dyadic business relationships within a business network context. The Journal of Marketing, 1-15.

Bryman, A., & Bell, E. (2015). Business research methods. Oxford University Press, USA.

Calantone, R. J., Kim, D., Schmidt, J. B., & Cavusgil, S. T. (2006). The influence of internal and     external firm factors on international product adaptation strategy and export performance: a three-country comparison. Journal of Business Research, 59(2), 176-185.

Cheng, J. L. (2007). Critical issues in international management research: an agenda for future advancement. European Journal of International Management, 1(1-2), 23-38.

Epstein, M. J., & Rejc, A. (2006). The reporting of organizational risks for internal and external  decision making. CMA Canada.

Jeston, J., & Nelis, J. (2014). Business process management. Routledge.

Moorman, C., Deshpande, R., & Zaltman, G. (1993). Factors affecting trust in market research relationships. the Journal of Marketing, 81-101.

Nölke, A., ten Brink, T., Claar, S., & May, C. (2015). Domestic structures, foreign economic policies and global economic order: Implications from the rise of large emerging         economies. European Journal of International Relations, 21(3), 538-567.

Papadakis, V. M., Lioukas, S., & Chambers, D. (1998). Strategic decision?making processes: the  role of management and context. Strategic management journal, 19(2), 115-147.

Teece, D. J. (2014). A dynamic capabilities-based entrepreneurial theory of the multinational enterprise. Journal of International Business Studies, 45(1), 8-37.

Tran, Q., & Tian, Y. (2013). Organizational structure: Influencing factors and impact on a firm.

Van Der Aalst, W. M., Ter Hofstede, A. H., & Weske, M. (2003, June). Business process  management: A survey. In International conference on business process management    (pp. 1-12). Springer Berlin Heidelberg.

Weske, M. (2012). Business process management architectures. In Business Process  Management (pp. 333-371). Springer Berlin Heidelberg.


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