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Factors Influencing Implementation Of CSR Activities

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Question:

Discuss about the Factors Influencing Implementation of Corporate Social Responsibility Activities.
 
 

Answer:

Introduction

The main topic for the research is “Factors influencing implementation of Corporate Social Responsibility activities in an organisation”. The overall research mainly depicts that external activities of a firm influences its CSR. Furthermore, the implementation of CSR activities mainly ensure customer on the high quality services and products provided by the company. The CSR activities are mainly responsible for improving the performance of employee by implementing effective measures. Furthermore, CSR is mainly conducted for community views, non-monetary services, and environmental conservation. The activities of the CSR mainly allow companies for achieving moral, business ethics, economic and the legal responsibilities. Furthermore, with the help of CSR activities companies are mainly able to maintain the motivational level and improve its productivity.

Literature Review:

The researcher in this section mainly depicts the significance and use of Corporate Social Responsibility activities conducted by companies in Australia. Furthermore, several journal and model is mainly used in the research for identifying the connection with the deified objectives. In the current era CSR activities in is essential for all the companies, as it help in improving the sustainability of resources and reducing the damages conducted to the environment. The awareness conducted for CSR activities has led to the adoption of effective CSR policy by companies in Australia. However, awareness of the CSR activities is effective but the use is still not seen in major companies. This reduced usage of CSR activities due to its impact on profitability. Bunlueng, Butcher and Fredline (2015) mentioned that strict implementation of CSR activities mainly increase extra cost and reduces profitability of the company. Nevertheless, Supanti, Butcher and Fredline (2014) stated that companies by using the CSR activities is able to reduce the negative impact on environment and improve its sustainability measures.


Figure 1: Depicting the significance of CSR activities

(Source: accsr.com.au 2017)

With the help of figure 1, relative responses from companies regarding the impact of CSR on their performance could be identified. Moreover, maximum of the respondent’s mainly state that inclusion of CSR activities in the business is mainly helpful in improving the brand image and customer base. Furthermore, use of CSR has also helped in innovating new ways, which promote ethical business activities of the organisation. Hosoda and Suzuki (2015) stated that governments have mainly focused in increasing the impact of CSR activities in organisations for reducing the environmental damages. The research conducted by accsr mainly indicates that companies are aware of the CSR activities, but have still not implemented the rules in the daily operations. Yap and Labangon (2015) criticises that CSR activities mainly loses its fiction during an economic crises, as focal point of the organisation is to make profit.

Figure 2: Depicting the expected CSR activities

(Source: accsr.com.au 2017)

The above-depicted figure mainly states the minimum CSR activities, which needs to be conducted by all the relevant sectors. Moreover, the depicted CSR activities of all sectors could be helpful in improving the living standards of the society and reduce the negative impact on environment. Government CSR activities is to reduce the negative impact on natural resources extractions, which could help in conserving the environment. The civil society and education system main role is to provide security and education of the citizens for improving their intellect. Mostafa et al. (2016) stated that CSR activities mainly help in improving living standard of citizens and in turn provide high products to the society.

 


The CSR activities in Australia have certain loopholes, which could be addressed by companies to improve their ethical state. In addition, the progress in current CSR in the last decade has been slow, while the awareness is effectively circulated among companies. The CSR activity is still conducted for reputation and brand, which should be conducted to improve environmental sustainability. Furthermore, with the implementation of CSR activities organisations are mainly implementing stakeholder engagement and community investment. Mayes, McDonald and Pini (2014) argued that reinvestment in community mainly reduces ability of the organisation to increase return from investment.

Furthermore, the implementation of CSR is considered for being costly endeavour, as restrictions in resource usage and increment benefits to employee could be seen. The CSR main motive is to improve the overall quality of living, while reducing the negative impact on environment. However, this mainly conflicts with the company policy of making higher profits by reducing the expenditure. Bhaduri and Selarka (2016) mentioned that CSR activities could only be improved if effective training is conducted on the management and employees of the organisation. Moreover, for implementing the CSR activities adequate structure needs to be changed, which might help in improving its competitive edge.

The CSR activities could lose its friction if management involvement is not taken into consideration. In addition, manager supports large factors, which enable ethical CSR activities in an organisation. Moreover, development of effective CSR plan could only be conducted with the help of a manager, who understands the activities and guidance of Corporate Social Responsibility. Organisations with implementing management support for employees are able to improve measures, which could increase community assist plan within the company (Richards et al. 2015). However, the consent of the directors is essential, as the activities may be obstructed from being implemented in the company.

However, the forceful implementation of government for using CSR activities in an organisation has mainly helped in developing an effective CSR plan. The government effectively bards organisations from using natural resources, which does not comply with the CSR rules. Moreover, the evaluation of previous literature has mainly helped in identifying the factors, which affect the implementation of CSR activities (Basu et al. 2015). Financial factors, management support, governmental support and the skill of the employees are mainly considered to be the major factors hindering implementation of CSR activities in an organisation. The identified factors are mainly essential, as might help organisation to implement the CSR activities. The overall aim of the researcher is for identifying the factors influencing implementation of CSR activities, which could help Australian companies for effectively adopting CSR in their operations. The identified factors could play a vital role for improving the status of CSR activities, which might satisfy the social needs. Supanti, Butcher and Fredline (2015) mentioned that increased implementation of CSR activities mainly help in improving motivation level of employees and in turn increase employs work quality.

 

Problem Statement:

The corporate social responsibility mainly allows in reducing the social community disturbance, which might have an adverse affect on profitability of the organisation. Furthermore, the research mainly aims in identifying the impact of CSR activities on social and community presence of the organisation. Moreover, the study effectively aims in highlighting the impact of Corporate Social responsibility on performance of the organisation. CSR activities are mainly identified for increasing the expenses of the company and reduce the negative impact on environment. However, adoption of effective CSR activities mainly allows companies to improve their current production process and increase demand for products.

Research Question:

The research questions mainly focus on identifying the factors influencing the corporate social responsibility program of a firm. The questions mainly reflect the overall problem statement, which might help in collecting relative data for the research.

  • What is the impact of financial factors on the corporate social responsibility program of a firm?
  • How does management support have impact on the corporate social responsibility program of a firm?
  • What impact does government policy have on formulation of the corporate social responsibility program in a firm?
  • Do the skills of the workers reflect on the efficiency of corporate social responsibility program in a firm?

Research Methodologies and Technologies:

The research methodology and technology section mainly depicts the relevant techniques, which will be used by the researcher in the study. These methodologies are mainly used in detecting the accurate outcome of the research. Firstly, the researcher will mainly use the positivism and descriptive techniques in the research. The use of positivism technique is mainly helpful in evaluating the qualitative data collected by the researcher. Furthermore, the researcher will be collecting both qualitative and quantitative data, which could help in depicting the impact of CSR activities on performance of the organisation (Takhar-Lai and Ghorbani 2015).

The researcher will be using deductive approach as only primary data is been used by the researcher. Moreover, the primary data is mainly chosen from different managers of the separate organisation. This method could mainly help in depicting the accurate impact of CSR activities on performance of the company. There will be no secondary data used in the research, as it might not help in depicting the impact on performance of the organisation. Furthermore, the researcher will mainly use deductive approach, as now new models are to be created. The use of deductive approach mainly indicates that predefined model and techniques will mainly be used in research for detecting authentic outcome (McNely, Spinuzzi and Teston 2015). The deductive approach will mainly be used on the primary data collected by the researcher, which could in turn help getting the required outcome to support the research objectives.

 


Moreover, the researcher mainly aims in using descriptive cross sectional research technology during the data collection process. Furthermore, the researcher mainly uses simple random sampling method for collecting the relevant data from employees of the organisation. Furthermore, the sampling method will mainly be used on employees who are having more than 1 year of experience in the organisation. Both survey questionnaires and interview will mainly be conducted on the employee for collecting the relevant data, which might be used in improving impact of CSR activities (Somoray and Wishart 2016). The researcher will mainly use the liker scale method in collecting the relevant data, which might support activities of the study.

Stating Gantt Chart and Milestone of the Research:

Figure 1: Stating the Gantt chart and Milestone of the research

(Source: As created by the author)

Research Process:

mainly takes around 3 days for selecting the adequate topic for research. This phase mainly provides the justification for relevant choice of the topic, which could be used in the overall study. The second stage mainly depicts the relevant literature review, which could be used in depicting the impact of corporate social responsibility on financial performance of companies. In addition, this stage will mainly take around 8 days, as the researcher will evaluate relevant journals and articles.

Moreover, the third phase mainly depicts the choice of relevant methodologies, which could help the researcher in getting adequate outcomes. In addition, this stage will mainly take around 4 days, as adequate techniques used in the evaluation and collection process of the research could be identified. Furthermore, fourth stage mainly depicts the accumulation of relevant data, which could be used in the research for effectively deriving the relevant outcomes. The fourth stage will mainly take around 14 days, as the relevant data will be collected from adequate respondents. Moreover, the fifth stage mainly states the data interpretation, analysis, and evaluation of the results. This stage will mainly take around 10 days, as data collected will need adequate interpretation.

Furthermore, sixth phase mainly states the conclusion and recommendation, which will be provided by the researcher. This phase will take around 5 days, as the researcher needs to conclude the overall study and recommend adequate steps for improving CSR activities of the organisation. Moreover, project draft submission will take around 2 days and printing will take around 1 day. The last phase is mainly to print the research and submit it the relevant authorities.

Methods for Collecting and Analysing Data for the Research:

The researcher will mainly distribute the overall questionnaires among employee of different organisation. This method could help the researcher in collecting relevant data from both CSR enabled and non-enabled organisations. Moreover, the use of stratified random sampling is mainly used in choosing the relevant respondents for the research. The use of primary data is mainly efficient in providing adequate results of the research, which might help in authenticating the research work (Koro-Ljungberg 2015).

The researcher mainly uses adequate graphs and bar charts for depicting the collected under quantitative method. However, for qualitative data the researcher will mainly use descriptive analysis in depicting the responses provided by the respondents. Moreover, the use of mean, median and SD will be conducted for quantitative data, which could be calculated by using excel functions (Ozerdem and Bowd 2016). Furthermore, regression analysis will also be conducted by the researcher on quantitative data for supporting hypothesis of the research.

Furthermore, the responses collected by the researcher could be evaluated with the help of adequate correlation method. This correlation method could allow the researcher in detecting the impact of CSR activities on performance of the company. Smyth (2016) mentioned that with the use of statistical tools researchers are mainly able to provide adequate illustration of the adequate data collected in the research. Furthermore, the regression analysis could help the researcher in depicting the impact of CSR activities in improving performance of the company. Moreover, descriptive analysis could effectively help in stating the views of managers on impact of CSR activities.

 

Expected Research Outcome:

This section of the study is mainly anticipated to provide the positive research outcome, which might help in depicting the impact of CSR activities on performance of organisations. Furthermore, adequate factors from the research could be identified, which influences the implementation of CSR activities. Moreover, the contribution of literature review could be evaluated for depicting the significance of CSR for improving performance and social image of companies. In addition, the researcher with the help of the study could identify the relevant factors, which mainly motivate the organisations for implementing CSR activities.

The identified factors could be used as an effective agenda, which could help future organisations in implementing the CSR activities and reduce the environmental damages. Companies to maintain the level of ethical operations, which are depicted by society, could be identified with the help of the research outcome. The researcher could effectively signify the factors influencing implementation of Corporate Social Responsibility activities in an organisation.

Conclusion:

The above discussion mainly states the impact of factors influencing implementation of Corporate Social Responsibility activities in an organisation. Moreover, the researcher for steering the overall research mainly uses questionnaires and interview for collecting the relevant data from respondents. The respondents are mainly selected for detecting the relevant impact of CSR activities for improving performance of the company. CSR activities in the current era are an effective measure, which are used by companies for ethically conducting their operations and increase popularity in society. The researcher mainly aims in elaborating the impact of CSR activities for improving financial performance of the company.

 

References

accsr.com.au. (2017). [online] ACCSR. Available at: https://accsr.com.au/what-we-do/csr-resources/csr-research/ [Accessed 20 Feb. 2017].

Basu, P.K., Hicks, J., Krivokapic-Skoko, B. and Sherley, C., 2015. Mining operations and corporate social responsibility: A case study of a large gold mine in regional Australia. The Extractive Industries and Society, 2(3), pp.531-539.

Bhaduri, S.N. and Selarka, E., 2016. Corporate Governance and Corporate Social Responsibility—Introduction. In Corporate Governance and Corporate Social Responsibility of Indian Companies (pp. 1-10). Springer Singapore.

Bunlueng, H., Butcher, K.J. and Fredline, L., 2015, May. Local Communities’ Perceptions of Hotel Corporate Social Responsibility (CSR) Activities: The Influences of the Community Orientation of Hotel Owners. https://www. gradtourismconference. org/? pnum= 15&pt= PREVIOUS+ CONFERENCES.

Devin, B., 2016. Half-truths and dirty secrets: Omissions in CSR communication. Public Relations Review, 42(1), pp.226-228.

García?Sánchez, I.M. and García?Meca, E., 2017. CSR Engagement and Earnings Quality in Banks. The Moderating Role of Institutional Factors. Corporate Social Responsibility and Environmental Management.

Gray, G.L., Yoon, K., No, W.G. and Roebuck, P., 2015. Comparing the Attitudes and Activities of Internal Auditors in Australia, Canada, and the United States Regarding Green IT.

Hosoda, M. and Suzuki, K., 2015. Using Management Control Systems to Implement CSR Activities: An Empirical Analysis of 12 Japanese Companies. Business Strategy and the Environment, 24(7), pp.628-642.

Koro-Ljungberg, M., 2015. Reconceptualizing qualitative research: Methodologies without methodology. SAGE Publications.

Mayes, R., McDonald, P. and Pini, B., 2014. ‘Our’community: corporate social responsibility, neoliberalisation, and mining industry community engagement in rural Australia. Environment and Planning A, 46(2), pp.398-413.

McNely, B., Spinuzzi, C. and Teston, C., 2015. Contemporary research methodologies in technical communication. Technical Communication Quarterly, 24(1), pp.1-13.

Mostafa, R.B., Mostafa, R.B., ElSahn, F. and ElSahn, F., 2016. Exploring the mechanism of consumer responses to CSR activities of Islamic banks: The mediating role of Islamic ethics fit. International Journal of Bank Marketing, 34(6), pp.940-962.

Özerdem, A. and Bowd, R., 2016. Participatory research methodologies: Development and post-disaster/conflict reconstruction. Routledge.

Richards, Z., Thomas, S.L., Randle, M. and Pettigrew, S., 2015. Corporate Social Responsibility programs of Big Food in Australia: a content analysis of industry documents. Australian and New Zealand journal of public health, 39(6), pp.550-556.

Smyth, M., 2016. Reconceptualizing Qualitative Research: Methodologies without Methodology, by Mirka Koro-Ljungberg: (2015). London: Sage.

Somoray, K. and Wishart, D., 2016. Review of research methodologies in investigating work-related driving behaviour.

Supanti, D., Butcher, K. and Fredline, L., 2014, July. Understanding Managers' Engagement with Corporate Social Responsibility (CSR) in the Thai Hotel Sector. In Proceedings of the International Association for Business and Society (Vol. 25, pp. 91-96).

Supanti, D., Butcher, K. and Fredline, L., 2015. Enhancing the employer-employee relationship through corporate social responsibility (CSR) engagement. International Journal of Contemporary Hospitality Management, 27(7), pp.1479-1498.

Takhar-Lail, A. and Ghorbani, A., 2015. Market Research Methodologies: Multi-Method and Qualitative.

Yap, J.M. and Labangon, D.L.G., 2015. Embedding Corporate Social Responsibility (CSR) Activities in an Academic Library: Highlights on the Social Aspects of the Human Library. PAARL, p.14

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