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Factors Influencing The Behavior Of Consumer

tag 0 Download 15 Pages / 3,593 Words tag 21-08-2019
You are required to identify at least two individual influences that are relevant to the consumers of your firm or the firm you intend to work for (choose one product/service if more than one is offered by your firm) and analyse, specific to your firm, how these individual influences (e.g. needs, attitudes, personality) impact on the consumer purchase decision process. 
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