The report identifies the factors affecting the small and medium sized enterprises to maintain the relationship with the business customers. The small and medium sized organizations play a major role for the economic growth of a country. Customers and the market are the essential factors affecting the business of SMEs (Chittithaworn et al., 2011).
The small and medium sized organizations are organization with simple structures and there is access to limited resources. The factors affecting the organization to maintain successful relationship with the business customers are discussed below.1. Social cultural background of the SME – The personal characteristics of the owner of the business gives rise to error in relationship with the business customers. The failure of the small and medium sized organizations depends on the way the owner of the organization manages the performances of the organization without having social and cultural prejudices.
The economic growth of a country is largely dependent on the performance of the SME’s. They are also the major contributors of the GDP of the country. They face certain issues in maintaining business relationship with customers in the competitive scenario of business.
Chittithaworn, C., Islam, M., Keawchana, T. and Muhd Yusuf, D. (2011). Factors Affecting Business Success of Small & Medium Enterprises (SMEs) in Thailand. ASS, 7(5).
Factors Affecting E-Business Adoption by SMEs in Sub-Saharan Africa: An Exploratory Study from Nigeria. (2006). 1st ed. [ebook] p.320. Available at: https://www.irma-international.org/viewtitle/18909/ [Accessed 11 Mar. 2015].
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