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FBLT054 International Marketing Management

tag 0 Download 13 Pages / 3,068 Words tag 09-07-2021

Question:

In the report, the international marketing strategy for Toys ‘R’ Us as been explored. The company needs to expand in the foreign markets to increase its profitability. In this regard, the macro environment and the competitive factors in the toy industry have been explored in report.

The report also discusses the internal strengths and weaknesses of the company and determines the most attractive market for the organization. In the end, a marketing mix is also suggested for the company to enter into the foreign markets of India.

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Total 13 pages

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