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FBLT055 Advertising And Marketing

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Task 1

1.Explain the communication process that applies to advertising and promotion.
2.As part of your report, provide an explanation of the organisation of the advertising and promotions industry with reference to Johnson and Johnson.
3.In your report, identify and assess how promotion is regulated considering Johnson and Johnson.
4.Examine some current trends in advertising and promotions, including the impact of ICT.  Relate this to the Johnson and Johnson.

Task 2

1 Provide an explanation of the role that advertising could play in an integrated promotional strategy for Johnson and Johnson.

2 Explain the concept of branding and discuss how it can be used to strengthen Johnson and Johnson products.

3 Identify and review creative aspects of advertising in the context of Johnson and Johnson.

4 Examine and explain the various ways of working with advertising agencies. Include at least three ways in your answer.

Task 3

1 Explain below-the-line promotional techniques and how they can be used by Johnson and Johnson in an integrated promotional strategy to achieve their promotional objectives.

2 Evaluate other below-the-line promotion techniques that can be used in future by Johnson and Johnson. Include advantages and disadvantages of these techniques

Task 4

1.Follow an appropriate process for the formulation of a budget for an integrated promotional strategy.
2.In the promotional plan, discuss how you intend to carry out the development of the above promotional plan to increase sales of the Johnson and Johnson products.
3.Plan the integration of promotional techniques into the promotional strategy for Johnson and Johnson products.
4.You are required to use a suitable technique for measuring campaign effectiveness.
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My Assignment Help. (2021). Advertising And Marketing. Retrieved from https://myassignmenthelp.com/free-samples/fblt055-advertising-and-marketing/about-communication-process.html.

My Assignment Help (2021) Advertising And Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/fblt055-advertising-and-marketing/about-communication-process.html
[Accessed 23 October 2021].

My Assignment Help. 'Advertising And Marketing' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/fblt055-advertising-and-marketing/about-communication-process.html> accessed 23 October 2021.

My Assignment Help. Advertising And Marketing [Internet]. My Assignment Help. 2021 [cited 23 October 2021]. Available from: https://myassignmenthelp.com/free-samples/fblt055-advertising-and-marketing/about-communication-process.html.

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