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FBLT055 : Promotional Activities

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Question

For the applied project you will do the following:

1) Develop a question(s) - Develop a question or set of related questions that are of interest to you and that you believe you can get answers to if you ask a typical person in your population of interest. Please speak with me if you're unsure of how to phrase a question, or would like a topic suggestion.

2) Determine your population of interest - This is the population that you would like to understand. Your population of interest may be your community (you must specify exactly what qualifies as your community), RTC, Renton, King County, or Seattle.

3) Create a sampling frame - For this project this means that you determine where you will collect your data. It should be a place that is representative of your population of interest.

4) Sample correctly - Since you will be stopping people and asking them to respond to your question(s), you should be concerned about any biases that you might be introducing to your sample of 30 respondents (people). Refer to the "Step-by-Step" example on pages 329 - 330, and sections 10.6 and 10.7 (pages 331 - 335) in your text.to help you with this and other important issues such as the phrasing of the question. You should have your data collected by 3/16. Get started with the data collection as soon as practicable because, depending on your questions, it might take you several hours to collect the data.

Collecting answers from respondents (people) can be an opportunity to develop your social skills. Most people, when approached in a calm and straightforward manner will be easy to work with, regardless of whether they answer your questions or not. However, some people can be very nasty, and you must not respond to that nastiness by being nasty. People who are nasty usually are people that are hurting in some way. So, if someone acts nasty, avoid confrontation.

5) Create a confidence interval - Using the data that you collected, create a confidence interval that addresses your question. Confidence intervals are discussed in chapters 13 and 14. Chapter 13 talks about confidence intervals for a proportion (categorical data), and chapter 14 talks about confidence intervals for a mean (quantitative data). However, we will first need to discuss chapter 13 (includes sampling distributions) in order to understand how confidence intervals work. So, after we cover these topics, you will be prepared to create a confidence interval based on your collected data.

6) Analyze - Create a summary of the results of your data. In other words, tell the reader of your study (your survey) what the data says in relation to your original question(s). You will do this by showing the reader your confidence interval, and correctly interpreting the interval.
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My Assignment Help. (2021). Promotional Activities. Retrieved from https://myassignmenthelp.com/free-samples/fblt055-promotional-activities/consumer-buying-behaviour.html.

My Assignment Help (2021) Promotional Activities [Online]. Available from: https://myassignmenthelp.com/free-samples/fblt055-promotional-activities/consumer-buying-behaviour.html
[Accessed 16 April 2021].

My Assignment Help. 'Promotional Activities' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/fblt055-promotional-activities/consumer-buying-behaviour.html> accessed 16 April 2021.

My Assignment Help. Promotional Activities [Internet]. My Assignment Help. 2021 [cited 16 April 2021]. Available from: https://myassignmenthelp.com/free-samples/fblt055-promotional-activities/consumer-buying-behaviour.html.


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