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FBLT056 Digital Marketing Management

tag 2 Downloads 2 Pages / 330 Words tag 16-07-2021

Question:

Consider the "Immutable Laws of Marketing," what are your thoughts on the opinions and positions of Ries and Trout? Do their laws still apply? Considering how we communicate and respond in the 21st century, do basic laws of marketing change over time? all media sites and apps are increasingly utilizing (and providing to others such as "friends") consumer information that many might consider private, including a person's location and product or service purchasing preferences. This has resulted in a degree of controversy, such as that experienced by Apple and Google. Discuss how you think marketing departments can utilize social media consumer information to benefit their company and their customers while also taking into account privacy concerns.
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