Immutable law on marketing- a thought on Ries and trout
Ries and Jack Trout gave marketing laws in 1969. According to them positioning is a marketing process that includes product quality, brand, and perception. Various laws in relation to Ries and trout that are as follows although there are 22 laws given by these two people . Referring g to a good strategic marketing plan includes proper use of all the plans and policies with the effective use of resources (Armstrong et al., 2015).. There are few laws that are still applicable in a marketing plan and that includes law of leadership, law of focus, product diversity, and quality resources. Other laws are not that much applicable in today’s century. Basic laws do not change over time as basic laws of marketing include proper leadership team spirit communication and quality resources for a good marketing.
Marketing department- utilization of social media and consumer information
Getting benefit from consumer information and social media like television and advertisement largely affects the marketing business growth. Growth of marketing and sales maximization depends on consumer’s satisfaction (Baker & Saren, 2016). By creating, more unique products and more use of advertisements will definitely create more demand and publicity for the product thereby this creates more sales and output. Marketing sector emphasis more on customer friendly products, therefore when a customer gets satisfied from using the product it creates more demand and production of that product. Marketing department must use more and more of updated technology, quality resources and means of social media like internet, phone calls for a good communication between and consumer and buyer in order to promote more products and encourage sales maximization. There must be proper utilization of consumer information while creating a product in order to create consumer satisfaction.
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson Education.
Baker, M. J., & Saren, M. (Eds.). (2016). Marketing theory: a student text. Sage