During the launch of Al Hilal, an Islamic bank owned by the government of the United Arab Emirates (UAE), the UAE banking market was facing a lot of financial crisis, the financial environment was also facing a lot of uncertainties and most banks were being shut down due to a lot of risk of losses during that time. However, Al Hilal bank was not affected by these market uncertainties, instead, the growth of the bank was observed to be very fast, more branches were opened and the bank ensured worthwhile projects continued.
During the launch of Al Hilal bank, the government faced various issues which include; the growth of domestic product has increased by 9% since the launch of Al Hilal which has resulted in the rapid economic growth of the country. Population growth has also been experienced by the government which led to growth of the non-hydrocarbon sector. In addition, the government also experienced a great competitive advantage over other banking sector of other countries, Al Hilal improved the credit growth that made the banking sector of UAE to grow fast and become highly competitive.
Al Hilal first set up various teams each team had specific task to perform at different section of the banks operation process. The management team identified the financial crisis that banking sector was experiencing and used the crisis as their opportunity to grow, leading to success of Al Hilal. The team also ensure superior customer service is practised to maintain a long term customer relationship. The risk management team on the other hand, ensured proper risk policy tools have been put in place to guide operations to enable the bank avoid facing any risks associated with the banking sector.
Liquidity was the major challenge that the bank faced. Too much pressure on liquidity as a result of negative interest rate received leading to decrease in deposit growth, therefore resulting to dry up of interbank market and a lot of defaulters observed. The fall of credit growth is also another challenge that Al Hilal faced, its decrease forced lenders to tighten their credit requirements leading to slowdown of economic growth.
The bank focuses on a great future since it works towards expansion for continuous growth. Highest growth increase in deposits, financing and rates have been witnessed since 2008, this shows that the bank has a great future ahead and it will be able to open other more branches and expand more on its growth. The bank is also focusing on internet bank and international business operations.
Achieving same results as Al Hilal by traditional banks may not be possible because, first, Al Hilal have put in place effective operational teams that are from the management section to risk management which governs all operations; it also has well established policies and procedures of operations as compared to traditional banks which only operate in an informal way. In addition, Al Hilal mainly focuses on the future to have a clear expectation of the market compared to traditional banks which only focus on present. Most traditional banks fails to put up such operation in order to achieve same result as Al Hilal because they lack full support to do so and the management team of such banks have an ingrained way of thinking. The traditional banks are also not able to put up a firm standard of operations from the beginning to enable the banks gain competitive advantage and maintain a unique culture as it is the case in Al Hilal.
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