Flash Consultants Company Business Report

Business Background

Flash Telecom Company has been established as a marketing and consultancy firm for information and telecommunication.It is a new company with less than a year of operation. We specialize in marketing information and telecommunication products for our clients.Our main targets are telecommunication companies. We carry out market research for our clients and provide a custom solution to them. We seek to create good relationships with our clients, partners, employees and the public.

Flash Consultancy is venturing into an existing market. However, we are approaching the market from a different perspective. Despite the current digital communication advancements we chose to use the face to face communication to enhance our market research and analysis for informed consultancy to our esteemed clients. We felt that through face-to-face our professional will be able to understand our clients better as they can learn from their body expressions which give more information about the emotional attachment of the client to a given product. Market research done online may not provide an honest response which is not the case while doing it face to face (McKinsy & Company Home Digital, 2016). The researcher can be able to detect insincerity in the responses by observing the expression of the respondent. Our company, therefore, seeks to utilize this strength for better results to our clients.

After researching on several systems, Flash consultancy opted to use Enterprise Resource Planning (ERP) system. Though costly, the ERP system offers a solution to many problems of a company. The system offers the company change in re-engineering business processes, coordinating geographically dispersed systems, consolidating data and empowering users to access the company’s data. There are cases where the implementation of the system has failed and caused problems to the companies. In the instance of Cadbury U.S.A, the system failed because the company failed to implement the system like other Cadbury Companies in other countries and its employees found it difficult to use the system (Roy &Saksena, 2014). In our company, the employees will be trained on how to use the system and also all our branches will be connected with one system for easier management.

Customers’ Profile

We look forward to working with many telecommunication companies with Vodafone being our main target. Vodafone is a multinational telecommunication company with its headquarters in London. It dominates in service offering in Asia, Europe, Africa and Oceania. The company operates networks across 26 countries and partners with over 50 networks in other countries.

Market analysis

Flash Consultancy was established to help the telecommunication service provider reach their consumers better and satisfy their needs. The company sees the need to establish a close relationship between the telecommunication companies and their customers. To accomplish this Flash consultancy conducts research markets for our clients and give the actual position of their products in the market. We also analyze consumer needs and preferences in line with our client’s products. We research for consumer patterns, characteristics of the markets, consumer behavior and other market trends that may help our clients in achieving their goals.(Small Bussiness Chronicle, 2016).

What are the customers need

The main aim of any telecommunications company is to understand their market niche so as to p[provide the best services to them.(McKinsy & Company Home Digital, 2016).  However, they cannot accomplish this without proper market information. Our company will serve our clients by helping them to understand the consumer of their services and products (Paradis, 2012). We also assist in building superior networks and provide a sustainable growth for clients

Our clients also have the desire to expand their markets further, and we can do that through our marketing strategies which involve adequate research on the market. We can help identify the problems in communication that the consumer face that can be solved by the products that our clients have.

Consumer satisfaction is another major area that our clients need to look into. Every company wants to satisfy its customers with quality products. Our aim is to work with our clients in helping them research their consumer needs and the gaps in their market.

Every company targets for growth we shall work with our clients to understand the opportunities in the market and how they can increase their income.

The effectiveness of the company gives the company the competitive edge in the market. We shall to ensures that our client companies are set up to deliver on their objectives.

The company needs to make an impact on the consumers that will leave them desiring for more. This can only be done by delivering the best service. We shall help our clients to engage more with their customers as well as retaining them by ensuring that they receive the best service.

Our Services

Flash Consultants offers the following marketing consultancy services to our clients.

• We carry out market analysis and research.
• We ensure there is consumer engagement.
• We conduct customer experience analysis.
• We develop customer retention programs.
• We ensure marketing efficiency.
• Launching of new products.
• Develop growth strategies.
• We carry out opportunity assessments.
• We forecast market trends.
• Coming up with branding and planning strategies

The benefits of our service

We shall assist our clients to carry out market analysis and research which will help make better marketing decisions. Our clients are mainly network operators, and they can use our analysis to reduce the defecting of customers. Our market research can help in identifying the risk of customer defection before they do it. When this is done the telecommunication company can strategize on how to adjust its services for customer retention. Customers can be deflecting due to high costs of communication which the company can adjust to retain its customers as well as gain new ones.

We shall also assist telecommunication companies to create a clear positioning defined value proposition and a well-selected customer segment.

Flash Consultancy will focus on developing platform based solutions in areas where our clients face technological disruption and provide them with additional growth potential (Steven & El-Darwiche, 2015).  Additionally assisting telecommunications companies to get extra value from their assets and gain a competitive edge over their competitors

We shall work with our clients in strategizing how they minimize the cost of production and delivery using the cost leadership approach and increasing their marketing efficiency (Nielson, 2013).

Our services will ensure that our client telcos improve their responsiveness to the market and increase their access to the customers.

Thorough our market research, the consumers give their insights and can understand the customer needs and behaviors of our clients. By doing so, we identify a good market niche for our clients which they have a competitive edge over their competitors. (Lewis, 2017).

Through our consumer engagement strategy will be able to work with our clients in developing positive interactions with their customers. This helps in creating a better service experience with them, and they will feel valued.

Our marketing strategies are unique to ensure that our client companies align marketing and branding to ensure that their marketing investments are generating highest returns and their brands can satisfy their consumers. We also work with our clients and help them in building loyal customer base which earns the company huge profits. Loyal customers are also a reliable source of information for our clients.

Our competitors

Flash consultancy faces competition from consultancy firms in the telecommunication industry using digital data collection method in their market research. However, we have a competitive edge over them since we can interact with the consumers building strong partnerships. We also get accurate market information for our clients through face-to-face interactions (Toefl.Essays, 2009). Through our interactions with the consumers, we can learn the complains they may have over the products from our clients, with this information we can inform our customers who in turn make adjustments which help prevent customers from defecting.

We can discuss better with or clients and come up with agreements and solutions to their problems. Our clients can interact with us, and hence they know us well. Therefore we can work together in helping them meet their targets.

Uniqueness of our service

• We provide accurate research information about our client’s market.
• We engage with our clients at a personal level.
• We can understand the needs our clients better due to our close interaction with them.
• We work together with telecommunication companies to ensure that they solve their crisis better.
• We assist our clients in designing market retention and expansion strategies.
• We seek to offer our clients with better services at lower prices. We seek to help our client companies to reduce their costs of production. This will help the lower the prices attached to products which will result to affordability and therefore increased consumption of their products (Bain & Company, 2017). This will expand their market and consequently raise their profits.
• Our company is result oriented and focused on ensuring that our clients benefit fully from their potential by helping them reach more consumers as well as satisfying their consumer needs through providing them with adequate market information and professional guidance.

Company’s Strategy

Flash Consultancy Company employs the cost leadership and competitive advantage strategy. We seek to provide high-quality marketing and consultancy services to our clients ( Scilly, 2011).  We want to provide these services at the cheapest cost possible so as to minimize their cost of production and pass the saving to their consumers.

Flash Company SWOT Analysis

Strengths

• We use face to face communication strategy in our operations.
• We offer our services at lower cost.
• We provide accurate market information.
• We build a strong relationship without
• We have a highly qualified professional staff.

Opportunities

• The information and telecommunication market is growing with increased competition. This call for good strategies in marketing for efficient
• Most companies have lost consumer touch due to increased use of digital communication our approach ensures that our clients re-build close relationships with their customers.
• Increased demand for new products in the market call for the proper branding of products and new marketing strategies.

Weaknesses

• Financial constraints

Threat

• Our face to face approach may face stiff competition from digital platforms.

References

Bain& Company (2017) Customer Strategy and Marketing: Available from https://www.bain.com/consulting-services/customer-strategy-and-marketing/

Roy, C &Saksena, S, (2014).ERP  Implementation: Case  Studies-Success and Failures. Available at:https://www.slideshare.net/ChitrangadaRoy1/case-study-on-erp-successcadbury-and-failurehersheys.{03 April, 2017}

Deloitte,( 2015).Telecommunications Industry Consulting Services. Available at:https://www2.deloitte.com/us/en/pages/strategy/solutions/telecom-industry-deloitte--us-consulting.html. {03 April, 2017}

Elinext, (2017).ERP for Telecom. Available at:https://www.elinext.com/erp/telecom/

Lewis, S., (2017).Telecommunications Advertising, and Marketing. Available at: http//:www.business.com/marketing. {03 April, 2017}

McKinsy & Company Home Digital, (2016). How telecom companies can win in the digital revolution. Available at: https://www.mckinsey.com/business-fuction/digital. {03 April, 2017}

Nielson, J., (2013).The Two Business Strategies: Cost Leadership and Benefits Leadership [And  Where Michael Porter Missed The Mark]. Available at: http//:www.theinnovativemanager.com. {03 April, 2017}

Paradis, I., (2012).Who’s Who- Top 37 telecom consulting firms 2012.Consulting firms and hot telecom research/estimatesData in red is estimated by hot telecom

Sagaya, M., (2015).How to write a business project report? Tutorial points Articles

Scilly, M., (2011).An example of Cost Leadership and Strategy marketing. Available at: https://smallbusiness.chron.com/examples-cost-leadership-strategy-marketing-12259.html

Small Bussiness Chronicle, (2016). Best of Brand Strategy and Marketing Firms. Available at:https://smallbusiness.chron.com/importance-continuous-improvement-marketing-22878.html. {03 April, 2017}

Steveblank, (2015).Market types and Revenue. 2 Minutes to find out why. Available at:https://steveblank.com/category/market-types/. {03 April, 2017}

Steven, H., &El-Darwiche, (2015). 2015 Telecommunications Trends. Available at:https://www.strategyand.pwc.com/trends/2015-telecommunications-trends. {03 April, 2017}

Toefl.Essays, (2009).Face-to-face communication is better than other types. Available at: https:// onlyessays.blogspot.co.ke/2009/02/topic-49.html. {03 April, 2017}