Turkey is a European country which is located partly in the Middle Eastern region of the world and partly in Europe. The strategic location of the country offers a wide range of opportunities for the development of Tourism in and around the world. It is a notable tourist destination of the European region and has experienced a large footfall of tourists in the last few years. The picturesque locations and the vast range of historical and archeological sites make it one of the famous tourist destinations across the world. In this following essay the essayist has discussed about the future growth of the tourism industry in Turkey and also the different issues that may hamper the growth of the industry.
The death knell for the tourism industry of Turkey has been sounding repeatedly. Terrorism is the main reason behind such a sudden downslide. The country has been rocked by a large number of terrorist attacks in the recent times. Last year the country experienced devastating attacks which claimed the lives of many people including a large number of tourists. To add salt to the existing woes the opposition organized a failed coup on the ruling government led by President Racep Tayyip Erdogan. The failed coup resulted in a heavy crackdown from the government and close to 6000 people was arrested in connection to the violence. The tourism sector is the most affected as because foreign offices of different countries are though not advising against travel to Turkey but are describing the situation as an unstable one. The country has seen a sharp decrease in the tourist count of 34.7% which has been a serious concern for the industry (Balli, Balli & Cebeci, 2013). The crisis of the tourism sector will affect the economy of the country as because the tourism forms one of the largest contributors of GDP to the economy of Turkey. The tourism companies of the country which used to gain a healthy profit just a few years back are running in losses. The companies are claiming that the attempted coup to de throw the ruling party has damaged the reputation of the tourism sector of the industry (Ak?n et al. 2015).
Turkey is rich in a variety of cultural and natural resources. Such resources are preserved under different laws. The government of Turkey has set up a number of different organizations to preserve and protect the cultural and natural heritage of the country. The mentioned European country has approximately 2700 number of historical ruins which dates back to prehistoric times and are rich in artistic works. Some of them include;
The government of Turkey has taken a number of initiatives to attract tourists in the country. This has resulted in both positive and negative impact on the growth of the tourism sector in the country. Some of the positive impacts of Tourism are;
The government of Turkey has chalked out a Tourism plan and has fixed its implementation deadline of 2023. Tourism has been considered as an essential part for the development of the country. The implementation has to be done in such a way that it needs to have a implementation tool for efforts to remove the cultural and social barriers within the country and boost the economy of the nation. The aims and objectives of planning the tourism are;
The strategies for the development of tourism has been prepared by the government of Turkey with the help of a number of private consulting companies that have provided some valuable inputs for the development of the tourism sector of the country. There can be multiple ways to implement different strategies such as;
The strategic planning as prepared by the Government of Turkey has certain features that picture a positive growth of the tourism sector of Turkey (Balli, Balli & Cebeci, 2013). The ministry of culture and tourism has taken some positive steps to ensure the success of the plans. The creation of investment opportunities, making the market open to foreign investors, providing the tourists with adequate facilities, exclusive marketing and promotional strategies and the strengthening of the organization are all equally important for building the best tourism centric infrastructure. As mentioned earlier the formulation of a set of aims and objectives by the government will help Turkey to steer towards a positive growth and be one of the leading forces of global tourism. Such a measure if implemented properly will turn the tide of the Country’s economy.
Butler’s model of Tourism describes that most of the tourist resorts begin their operations on a very small scale and gets bigger and bigger until the market gets stagnated. There are six different stages of the model. They are,
The research is based on the identification of the different strategies of Turkey in developing itself as a tourist Nation in the near future. The research has met its aims as because it has identified the planning of the country for the coming years to develop itself as a country known for its tourist attractiveness. However the main concerns of the country is the sharp fall in the sector due to the rise in the number of insurgencies. The authorities have been trying hard to stop such events but have not been able to make a remarkable breakthrough. However recent statistics of 2017 shows a rise in the tourist footfalls and even the low rate of cancellations of trips from tourists. Such events show the gradual turnover of the tourism sector and its return to the golden days.
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