The chapter 1 of the book ‘Conscious Business- How to build Value through Values’ by Fred Kofman discusses about consciousness and its role in the business.
The author told that, consciousness is the property of being awaken in every stage of life, thus for realistic business, where thousands of monetary and information transaction takes place, consciousness is the most important tool (Kofman, 2008).
Today’s global business is facing various issues due to lack of information among the managers about various objects happening day to day (Wibbeke & McArthur, 2013).
Key factors
Kofman discusses about the major factors of consequences due to unconsciousness in business, in the first phase of the book. Along with that, he has noted the outcomes of a 20 years research project on effectiveness of organizational members, done by Marcus. In this part, the chapter focuses on the importance of consciousness of mangers, the employees and leadership qualities (Kofman, 2008).
The major factors needed for consciousness in business model are-
Conscious Managers
The survey by Marcus with million individuals suggests that, ‘Talented employees need great mangers’. The objective performance measurement tools as profit, customer satisfaction and turnover of employment revealed that, employees under best managers expect to get clear in their mind about the work details, required materials for a certain job, job satisfaction and complete understanding of the job responsibility (Kofman, 2008).
Thus, a manager with consciousness about the capabilities and skills, hobbies, field of interest of his employees, will always influence the overall performance of the company.
Conscious Employees
There are 3 characteristics in a human which influences his consciousness. For the employees, it influences their performance in the company. The sense of unconditional responsibility, ontological humility and integrity for essentials are those keys driving the interpersonal skills of the employees.
The communication, negotiation and coordination among the employees make the team works and prospective group works far from perfections (Burden & Warwick, 2014).
Conscious Leadership
Leadership is set of processes by which an employee or any business person uses to reflect their management skills on their surroundings. Leadership skills are necessities of everyone’s career path (Nahavandi, 2016).
For the motivation, enthusiasm and performance enhancement of people in an organization, the leadership skill helps to balance the overall management (Wibbeke & McArthur, 2013). There consciousness is required to gain trust of subordinates and colleagues (Jordan, Healey & Leahy, 2016).
Kofman has also discussed about the universal business steps that is,
- Platform set up;
- Operational process;
- Product outcomes
However, Kofman has introduced these three as Being, Doing and Having and finally Becoming as of desired before (Kofman, 2008).
Author’s specifics
The professional site linkedin.com shows the profile of Fred Kofman. Here it is showing that, Mr. Kofman is now Vice President of renowned organization LinkedIn and handling the Leadership and Organizational Development department. He is also working as director of Conscious Business Centre International, South America. He has interest in Economics and had done Doctorate on it.
He has been involved in designing such leadership programs for working professionals worldwide. Along with that, he has written many books and articles on skill development, leadership, personal mastery and management skills for team.
However he has studied Economics from University of California, he has taught Control Systems and Management accounting in Sloan School of Management for few years. In this duration, he has also worked as researcher (Www.linkedin.com, 2017).
Kofman has numerous experiences in the field of business management and strategic skill developments. Using this knowledge he wrote the award winner book ‘Conscious Business’.
The author has spoke to many seminars over Asia, America and other countries of this world. Hence, he has experiences about the people over the globe (Www.linkedin.com, 2017).
Strategic evaluation
Analyzing the chapter 1 of the book Conscious Business, all the major factor that influences any business and make them lack in performing with perfection, can be concluded easily.
Now days, the organizations who work globally, handles lots of customers all over the world, have branches hundreds of cities and operating big teams, are facing such issues of perfection.
The leaders in those organizations use to deal with people of different minds, different taste and preferences and thus lack of coordination and cooperation appears among them. This obstacles plays reflects bad impression of the quality of the respective managers. These internal misconducts affect the external environment of the company by running the relationship benchmarks with clients and brand image in front of the customers.
Hence, the chapter gives various suggestions to manage such issues and take control over the organization.
Conclusion
The chapter 1 gives an overview about issues usually face by millions of managers and employees all over the world. This chapter also gives solution on the support of such issues. However, the author has vast knowledge and experience in the field of skill development and team management.
Hence, the recommendations discussed by him are relevant and can relate with the course.
References:
Burden, P., & Warwick, R. (2014). The purpose and practice of Conscious Business. eOrganisions & People, 21(1), 3-10.
Jordan, J. W., Healey, L., & Leahy, B. S. (2016). Career Leadership Smarts: A Multi-Facet Approach to Leadership Development.
Kofman, F. (2008). Conscious business: How to build value through values (Vol. 1). ReadHowYouWant. com.
Nahavandi, A. (2016). The Art and Science of Leadership -Global Edition. Pearson.
Wibbeke, E. S., & McArthur, S. (2013). Global business leadership. Routledge.
Www.linkedin.com,. (2017). [online] Available at: https://www.linkedin.com/in/fkofman/
