$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Global Business Operation: Case Study Of IKEA

tag 0 Download5 Pages 1,245 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Discuss about the Global Business Operation for Case Study of IKEA.




The purpose of the case study report is to analyse the business operation of an organisation in comparison to home country and Australia. Ikea, the Swedish retail home furniture brand has been selected as the organisation for the case study. It has been the world’s largest furniture retailer since 2008 ( 2017). The organisation is well known for its best business practices in its domestic land and the international market as well. The analysis shall be based on the culture and management behaviour, global corporate social responsibility and the multi-national competitive advantage.

Analysis of Business Operation:

Culture and ManagementBehaviour:

IKEA’s cultural and management behaviour has always been inclined towards supporting the diverse culture of the work force. The Company does not faces much challenges in its terms of cultural diversity in its homeland but it has indeed faced challenges in terms of managing the staffs from conflicts and diversity ( 2017). In order to overcome this distress, it has been found that the Company has taken major steps like training the staffs and setting a standard format in the organisational value that keep up the essential value and avoid any kind misunderstanding. This is eventually done in order to improve the performance of the employees and increase productivity of the organisation ( 2016).

In its report, IKEA stated that their organisational policies are framed in a way that inspires people to contribute towards the working of the organisation. They believe that every individual has something valuable to offer that would automatically contribute to the success of the organisational activities. As pointed out by Aves (2017), in the era of globalisation, organisations are bound to face challenges in terms of cultural diversity and it falls on the responsibility of the management of the organisation to set proper guidelines that each individual working for the organisation should receive the respect ( 2017). It can be clearly said that IKEA has been inspiring people to show their creativity and innovation and that has continuously developed the productivity of the co-workers ( 2017).


Global Corporate Social Responsibility:

In terms of global responsibility, IKEA has always given priority to sustainability. Their way of working is shaped in a way that does less harm to the environment. IKEA has been doing more than achieving success in market. In Sweden, the organisation has been found to partner with INICEF and donated Euros to save the lives of children ( 2017). The organisation has contributed towards improving the situation of children who were the victims of child labour and also contributed towards women empowerment (Willi 2015). IKEA also holds a fundraising program every year to donate money and support Children’s Rights & Business Principles developed by UNICEF.

If the Social Responsibility as conducted in Australia is considered, it has to be said that IKEA has social initiative programs in Australia that is aimed at improving the lives of children in need through health, education and basic human rights ( 2017). The organisation has also partnered with the WWF and has helped improvement in the life of animals. The Company believes that nobody is actually equal till everybody is equal and thus, embraces vision to improve the condition of the co-workers, suppliers, customers and even the local communities ( 2016). In terms of sustainability approach, it has been found that the organisation recycles their products and contributes towards a safer and greener environment. IKEA stores also generate solar power that supports the warehouses across the country. The organisation has certain sustainability goals that are aimed to be achieved by 2020 ( 2017).

Multi-National Competitive Advantage:

IKEA’s corporate culture can be considered to provide competitive advantage to the organisation. In Sweden, the organisation gains competitive advantage in terms of the effective employees and labourers working for the organisation ( 2017). It is the global giant that has huge numbers of stores compared to its competitors like TESCO, ASDA, Barn Furniture and others. The company makes products of different ranges and offer the same at a lower cost than its competitors. In addition to this, people of Europe are also fascinated towards the innovative products offered by the Company ( 2017). This way the company has been enjoying competitive advantage in its domestic land.

 In Australia, IKEA has been able to broaden its customer base by offering a number of facilities that other organisations do not offer. The furniture retail giant has its online store that makes the shopping experience easier for the consumers. This is one of the competitive advantages that the organisation enjoys in terms of others ( 2017). The numerable numbers of stores with great customer servicing has always attracted consumers to purchase product from IKEA and not other domestic brands like Harvey Norman. It has been found that the company has 349 stores operating in more than 43 countries (Willi 2015). IKEA offers before and after sales services to its consumers. Other competitive advantages that it has are the growing demand of the consumers and the innovative products that it has to offer to its customers.


A detailed analysis of the corporate working of IKEA has been done here. It has been observed that IKEA has been successful in terms of providing all the necessary amenities and basic rights to its employees. The organisation has the best corporate culture in terms of its competitors. The organisational approaches are similar in this domestic land, Sweden, Europe and that in Australia. In terms of corporate social responsibility as well, the organisation has contributed towards the betterment of the society by supporting the lives of children. The organisation has gained competitive advantage in terms of product differentiation and competitive pricing. The retail giant has something to offer to every consumer. The organisation has been found to prosper in its business field and it is expected that the way the organisation is offering services to its employees and the consumers, it has a great future ahead in terms of its competitors as well.


References: 2017 IKEA Review Available at: [Accessed on: 3-5-2017]

Aves, J., 2017 IKEA – From products to experiences Available at: [Accessed on: 3-5-2017] 2017 Human resource Available at: [Accessed on: 3-5-2017] 2017 IKEA Human Rights Available at: [Accessed on: 3-5-2017] 2017 People and Planet Available at: [Accessed on: 3-5-2017] 2017 Responsibility beyond home furnishing Available at: [Accessed on: 3-5-2017] 2017 Working at the IKEA group Available at: [Accessed on: 3-5-2017] 2016 IKEA boss happy to take long way to top Available at: [Accessed on: 3-5-2017]

Willis, R., 2015 Australia’s latest IKEA store opens flat pack culture up to a whole new audience Available at: [Accessed on: 3-5-2017] 


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Global Business Operation: Case Study Of IKEA. Retrieved from

"Global Business Operation: Case Study Of IKEA." My Assignment Help, 2018,

My Assignment Help (2018) Global Business Operation: Case Study Of IKEA [Online]. Available from:
[Accessed 08 April 2020].

My Assignment Help. 'Global Business Operation: Case Study Of IKEA' (My Assignment Help, 2018) <> accessed 08 April 2020.

My Assignment Help. Global Business Operation: Case Study Of IKEA [Internet]. My Assignment Help. 2018 [cited 08 April 2020]. Available from:

With time, has become one of the best college essay writing services. Our all rounded services give students the confidence to overcome assignment related issues. Our services are fast enough to meet most urgent deadlines. We are capable of delivering fast essay writing services with the help of our specially designed provisions and writers' teams. Our urgent essay help services guarantee most rapid delivery of assignment solutions. Some of our most popular essay services are application essay help, exploratory essay help, literary review essay help and argumentative essay help.

Latest Management Samples

BUS106 Marketing Principles For Designing And Production Of Boats

Download : 0 | Pages : 6

Answer: Introduction OzCo Boats is a family-owned boat building industry based in Coffs Harbour, situated in New South Wales has been operating since 1961. It builds high quality and luxury boats that are made from traditional material. In the current scenario of technological developments, they have to embrace innovative technologies to compete with its competitors and needs to transform its traditional methods of production. If it is contin...

Read More arrow

MBA502 Professional Workshop For Self Awareness And Work Performance

Download : 0 | Pages : 7
  • Course Code: MBA502
  • University: Kaplan Business School
  • Country: United States

Answer: Part one  Chosen topic- Self awareness (From workshop week 2) Activity name Description   Time needed   Expected Outcomes   Things to consider (instructions)   Expected barriers   1. Adjective game  This activity is about giving an adjective to own self and to others and then to see whether self given adjectives and the adjectives chosen by others ...

Read More arrow

BUSN20017 Communication In Business For Email And Employment Letter

Download : 0 | Pages : 9
  • Course Code: BUSN20017
  • University: Central Queensland University
  • Country: Australia

Answer: Introduction: Communication is used for the information transformation between different sources. It has different types such as verbal, non-verbal. There are many things to communicate for some purpose. Professionalism is require a better communication for fulfill the basic requirements in business. Business communication is playing a key role in a life of professional person for their professional work.     This essa...

Read More arrow

ACC202 Fair Value Accounting For Financial Assets And Economies

Download : 0 | Pages : 7

Answer: Fair Value Accounting Mark to Market or Fair value accounting shows the current price or the potential of the asset in the market. Assessment of fair value accounting is one to reflect economic reality in the corporate environment. The fair value shows the potential price in which the asset can be bought or sold in respect of the cash flows or the economic benefits flowing from the asset (Goh et al. 2015). The cons and pros of ap...

Read More arrow

BZ100 Introduction To Business And Management

Download : 0 | Pages : 4
  • Course Code: BZ100
  • University: Victoria University
  • Country: Australia

Answer: Learning from case study I was able to learn with the help of the case study that Telstra which is a provider of the mobile phones along with broadband internet focuses on strategies that help in protecting the community. The knowledge was gathered through the case study that getting involved with the local communities can help an organization in surviving within the competitive environment. The fostering of the inclusive communities ...

Read More arrow

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 4/5

248 Order Completed

100% Response Time

Lloyd Bernabe

MSc in Accounting

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

154 Order Completed

97% Response Time

Harold Alderete

PhD in Economics

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2279 Order Completed

97% Response Time

Zachary Perez

PhD in Computer Science and Information System

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

203 Order Completed

97% Response Time

Richard Alpert

PhD in Psychology

London, United Kingdom

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

Good work. it was on topic base, understandable and relevant. Help me to achieve great mark. Really appreciate.


User Id: 78040 - 08 Apr 2020


student rating student rating student rating student rating student rating

got assignment completed on time. I had lot of important information and up to the point.


User Id: 299002 - 08 Apr 2020


student rating student rating student rating student rating student rating

I was so excited to share my experience. I had Peter help me with assignment. He did and exceptional job that I couldn\'t believe it. I got an A+ PERFECT SCORE! ALL i can say is WOW! THANK YOU.


User Id: 307193 - 08 Apr 2020


student rating student rating student rating student rating student rating

Excellent work from the teacher. I got excellent marks and Assignment help had given the. assignment in the time.


User Id: 213317 - 08 Apr 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?