The various drawbacks that are related to living in flat world of globalisation are as follows,
- The flattening of the global world is a major risk that is related to the flat world of globalisation. The collaborative business processes that are followed in China and India has made the world much more flat than before.
- The senior executives of the various global organizations are facing major issues due to the flattening of the entire business world.
- The outsourcing and the offshoring related trends are also major factors that affect the flattening trends of global business world (Barnett et al. 2017).
Friedman’s five rules for flat world are as defined further,
Rule 1 – Friedman states when the world is flat, various things that are meant to be done will be done and the major question is that whether it will be by the people or to the people.
Rule 2 – The most significant competition is not the competition that takes place within one country and another or between two countries. The most significant competition is between the person and the imaginations of the person.
Rule 3 – There are two different types of countries, the low imagination-enabling and the high imagination-enabling countries.
Rule 4 – The education related to liberal arts matters a lot in the flat world of globalisation.
Rule 5 – The total of the curiosity quotient marketing the passion quotient is greater than the intelligence quotient.
The flat world of globalisation and the related rules that are based on the remarks of Friedman cannot be supported totally. The various factors that are related to globalisation are changeable with respect to the situations in which the organizations operate. The iron rules that are laid by Friedman are therefore not applicable always and does not relate to all the situations in which the organizations operate (Hadfield 2016).
The levels of globalisation are not same in all the parts of the world. The culture of the various countries is much deeper that the brands that are operating in the countries. The difference in culture affects the levels of globalisation in various parts of the world. The attitudes and behaviour of the people of different also have an immense effect on the globalisation of the countries. The culture of organizations is not affected by the changes in the technologies that take place in the countries. The culture of the different countries is much more resilient in nature than the brands and the companies are able to imagine (Roberts, Hite and Chorev 2014). The cultural differences that occur between the various countries can affect the globalisation and technological changes that occur in the external environment. The resilience that is depicted by the cultures of various countries is the major barrier that prevents globalisation from creating a global culture. The countries can share similar technologies, however, the ways by which they use the technologies differ according to the culture that is followed by the citizens (James and Van Seters 2014).
Barnett, G.A., Ruiz, J.B., Xu, W.W., Park, J.Y. and Park, H.W., 2017. The world is not flat: Evaluating the inequality in global information gatekeeping through website co-mentions. Technological Forecasting and Social Change, 117, pp.38-45.
Hadfield, G., 2016. Rules for a flat world: why humans invented law and how to reinvent it for a complex global economy. Oxford University Press.
James, P. and Van Seters, P., 2014. Global social movements and global civil society: A critical overview. Globalization and Politics, Vol. 2: Global Social Movements and Global Civil Society, pp.vii-xxx.
Roberts, J.T., Hite, A.B. and Chorev, N. eds., 2014. The globalization and development reader: Perspectives on development and global change. John Wiley & Sons.