Compare and contrast documented research and literature regarding the impact of these key issues on the global tourism industry and evaluate the future of tourism based on module research and discussion.
- Understand and appraise contemporary conceptualisations of social change as they relate to tourism, drawing on key writers in these areas and relevant theoretical perspectives in analysing demand for new tourist experiences.
- Critique tourism development from both a responsible and sustainable tourism perspective and evaluate the social/cultural impact of tourism development or a proposed development project.
- Formulate management strategies and offer an indepth analysis of current issues surrounding global tourism.
- Develop detailed knowledge and understanding of a range of emerging tourism forms and evaluate the importance, perspective and value of tourism at a selected international location.
Business Challenges in the Singapore Tourism Industry
The main motive of this essay is to discuss about the significance and role of tourism industry in Singapore. Singapore has been growing constantly for the last few years and it is further well known for business traveling. The paper further outlines that how tourism industry is facing ample of business challenges in the country while operating business functions and activities. The environment and technology also may impact on the long term mission and objectives of the industry. The environmental issues and impacts of new technology also have been explained in the task. A brief information about the globalization, leadership styles and management also have been presented in the task. The paper discusses that how social changes and corporate social responsibility provide several benefits to tourism industry. At the end some recommendations have been to grow and explore the business of industry globally.
Business challenges: It is noted by Swarbrooke and Horner (2012) Singapore government attaches higher importance to the development and expansion of tourism because the tourism industry as unlimited resources. The country set up a tourism promotion board to encourage and lead the expansion of tourism in the country. It is studied that tourism has become a primary engine economic growth in Singapore. To expand Singapore’s tourism industry, the country has to spend amount in capabilities, deepen its engagement with locals and refresh its attraction. It is studied that tourism industry in Singapore faces competition from other destination like Thailand, Malaysia and Australia that have relatively weaker currencies. Along with this, various other business challenges are being faced by tourism industry in the country. Tourism is one of the biggest taxed sectors. It is a major business challenge in the country that may impact on the profitability and efficiency of the industry (Ritchie and Hudson, 2009).
Apart from this, travel marketing may sometimes be deemed by travelers as being exaggerated, insufficient and false. The tourism infrastructure in Singapore is underdeveloped and outdated. It is investigated that tourism industry is highly dependent on the cost of fuel. The current rise in the price of gas and fuel like gasoline has a major impact on the entire industry. Security is a primary concern to the tourism industry (Morrison, 2013). The visitor security and safety has become a primary challenge that need to be resolved and controlled. In addition, the tourism industry in Singapore may entertain great economic losses in near future. Safety plays a major role in tourism industry in the country. Safety is another biggest issue entertaining the tourism industry. As the baby boomers are increasing day by day, therefore many of its members are denying to slow down. Safety and health issues like pandemics that can easily cause tourism panics. Water quality has become another major tourism issue in Singapore that affects the progress and efficiency of the tourism industry. Apart from this, political condition is other ongoing issue for the tourism industry. The industry needs to deal and handle confusing political reality and issues. Travel stress also indicates poor travel consequences or conditions. Many part of the tourism industry also suffer from either weak customer service or limited personnel. All these business challenges reduce profitability and outputs of the industry. The tourism industry needs to look after over these issues or challenges to attract and retain more travelers or visitors in the country (Babu et al, 2008).
Environmental Issues and Their Impacts on the Tourism Industry
Environmental issues and its impacts: Environmental issues like water pollution and poor air quality are biggest environmental issues that can impact on the tourism industry to a large extent. In addition, environmental issues in Singapore include deforestation, air and water pollution. Water is one of the biggest and vital natural resources. The tourism industry commonly overuses water resources for personal use, swimming pool, hotels and golf courses of water by tourists. This may result in water scarcity and degradation of water supplies. Water shortage is one of the ongoing issues in tourist industry. A literature is given by Mowforth and Munt (2015), tourism may also create higher pressure on local resources such as food, energy and other raw materials that can already be in short supply. Air pollution is also undergone in Singapore tourism industry. Transport emissions and emissions from energy production and use are interconnected to global warming, acid rain and photochemical pollution. Air and water pollution put direct impact on the global level, particularly related to carbon dioxide and various emissions related to transportation energy use. The pollution has impacted on the tourist activities. Climate change is also a major issue that may impact on the returns and targets of tourism industry. Pollution in the tourism industry comes in multiple forms such as solid wastage, litter, emissions, noise, chemicals and light pollution (Baum, 2016).
The tourism industry further has many physical impacts on the environment. Ecosystems like rain forests, wetlands, sea grass beds, coral reefs and alpine regions are generally threatened because they are unique and attractive places for tourists and developers. In addition, disturbance of natural habitats also put direct impact on the sustainability of tourism industry. Wasting of water resources is other challenge for the industry that need to prevented while operating business activities. It is noted that there is a high chance of air pollution from the land transport and carbon emissions. Improper and inadequate disposal of waste is further a form of pollution, especially in places with high and effective volume of tourists that is affecting the progress of the industry ( Noble and Press, 2011). Aside this, major environmental issues in the country include limited water resources, industrial pollution and seasonal smoke that influence the environment of the country. Water is polluted in the country by unwanted and ineffective materials contributed by industrial facilities. All these environment issues hamper the brand image and financial position of tourism industry. The tourism industry needs to make unique and dynamic strategies and policies to reduce and prevent the environmental issues and challenges (Greentumble, 2016). A marketing research must be done by the industry to overcome all these issues and obstacles.
Globalization and Its Impacts on the Tourism Industry
Globalization and its impacts: It is worth noted by Mignolo and Escobar (2013), globalization is becoming very crucial for economic prosperity and growth in Singapore. It may be referred to the free movement of services, goods and capital around boarders. Singapore also uses aspect of globalization which boosts and improves communication, trade and economy. It also affects positively the tourism industry in the country. With globalization, the visitors are able to move from one location to another effectively and quickly, through the use of flights etc. This further permits people to travel constantly to Singapore, from other places as far as United States and Africa. With globalization supporting the country’s economy to become wealthier, this is turn will affect the visitors positively, permitting them to have a better and dynamic standard of living. Globalization further helps in overcoming the barriers of frustration, fear and expense. Security and safety is becoming more significant and effective as countries move to protect their citizens. Globalization helps in increasing awareness among the people in Singapore. The influence of globalization on tourism industry is a higher and unique awareness of destination and the wide range of leisure activities, values, cultures and sites to visit across the globe (Morgan, Pritchard and Pride, 2011).
Creating knowledge and experience of a destination is apparently a key step in marketing a destination and this is attained by way of travel shows, blogs and movies and various other forms of communication. Globalization has made the tourism industry much more attractive and unique due to its multicultural nature (Richards, 2011). Apart from this, globalization permits the stakeholder to use personnel from various countries. Tourism is dynamic and unique industry which has seen an immense transformation due to the globalized world. People have begun to indicate the world due to the free accessibility rendered by the nations to encourage the tourism. With globalization, the internet, smaller cost of air travel and fast communication are becoming more significant and unique every day. It is investigated that globalization has maximized interdependence of nations, economies and people. The procedure of globalization has influenced the functioning and creation of the global tourism market which expects competition on regular basis regardless of the country of origin. It is further noted that globalization helps the Singapore to attain actual economic growth by maximizing the international trade (Asianentrepreneur, 2018). It also helps in improving interaction and collaboration between people. Singapore uses this aspect to help explore and advance their trade market and economies. Globalization also increases profitability, returns and revenue in the competitive market. In this way, globalization plays a major role in Singaporean tourism industry( Pocock and Phua, 2011).
Recommendations for Future Growth of the Tourism Industry
Identification of both the factors that have driven growth in new markets: It is studied by Ashrafi et al (2013), Singapore tourism industry is strengthening by the various innovative events and infrastructure events. There are two factors that help in driving growth and success of tourism industry in Singapore which include social and cultural factors. Encouraging and boosting cultural relations and international cooperation help the industry to attract and retain the maximum tourists in the country. Through social and cultural factors, the industry is able to communicate and cooperate with different types of tourists in Singapore. The innovative culture of Singapore also helps in reducing adverse or negative perception of people. The cultural and social factors identify the impact which it creates in terms of improvements in infrastructure, social changes in the standard of people, and lifestyle changes etc. Singapore is preserving the culture and heritage to attract wide range of tourists. The social and cultural factors help in understanding the choices, needs and demands of tourists in the country. Therefore, these factors drive success and progress of tourism industry in the country. The cultural factors include arts, customs, architecture, and rituals of a people. These components put direct impact on the growth rate of tourism industry. The social and cultural elements also influence views, values, humor, loyalties, fears, worries and hopes of people while visiting in the destination. It further helps to have some understanding and knowledge of the culture, and values of the country. The Singaporean government is making unique policies and strategies to attract more and more tourists towards the country. It also focuses on the environmental and globalization issues to improve and enhance the life of tourists (Hopkins et al, 2010).
The impact of new technology on the business operating environment: Technology plays a major role in attaining economic growth by attracting maximum people in Singapore. The progress and evolvement of information technology has thus had a several impact on tourism. Technology is a component that impacts on how a tourism industry is managed and operated. The tourism industry is developing and using new and advanced technology to flourish the business internationally (Mason, 2015). Improvement and advancement in technology maximized and enhanced modern internet permitted tourist easy and quick access to ample of information such as lodging, travel destination and dining options at the location. The impact of new technology in the tourism industry is high and immense as more and more visitors can compare and seek for all kind of information and facts available on the internet about potential and attractive destination. The new and advanced technology has changed the way of tourism in the country. Internet, marketing, mobile communication and computer systems are being used by the tourism industry to interact and communicate with people in the new market. It is examined that tourism industry is explained as the sectored system of production and creativity. Thus, innovative and advanced technology is needed to conduct business smoothly and effectively. The use of advanced and innovative technology in tourism industry has helped speed up activities, operations and traveling process much more effective and dynamic. New technology also helps in building dynamic image in the minds of travelers in new destination as it also increases efficiency and effectiveness of the workers (Murphy, 2013).
New styles of leadership and management within a changing business: Leadership and management are playing significant role in tourism industry. Without effective leadership and management, the industry is unable to attract and retain majority of visitors in the country. The significance of the leadership qualities of leaders and managers in the tourism industry cannot be ignored. The importance of management and leadership qualities of leaders in the tourism industry to bring about mutual respect and loyalty in the work environment is vital and unique (Swarbrooke and Page, 2012). Customer relationship is one of the biggest manger responsibilities that can be achieved by using of dynamic leadership styles and management. It is studied that democratic leadership style needs to be used to address traveler’s complaints fairly and effectively (Kang, Lee and Huh, 2010). Business sense is one of the unique abilities of leaders that help in understanding the business end of the tourism industry. By using democratic leadership style, the leaders can make unique decisions with the help of workers. Transformational leadership style can also be used to motivate the workers towards the attainment of objectives and goals. On the other hand, strong and unique management is essential to promote the development and expansion of the tourism industry in Singapore. Tourism management further focuses on the culture, values, needs, demands, expectations and competencies of the workers and travelers as well (Noble and Press, 2011).
Social change and corporate social responsibility: It has been found by Levy and Park (2011) tourism might have ample of effects on the cultural and social attributes of life in a specific region highly depending on the strengths of the country. The effects could be favorable and negative as well. Tourism as a social force is influencing the life of travelers and many are interconnected with the industry directly. The tourism industry is affecting the life of people in a big way where the connections and the interactions are undergone because of the social changes happening in the community. The social changes in tourism industry brings ample of economic expansion and development. The social changes also increases and enhances learning and experience. On the other hand, CSR is a accountability towards of the community by ensuring active and unique rules and compliance with the globalized norms and ethical standards. CSR promotes positive import on the stakeholders such as employees, government, banking, creditors, society, investors and financial institutions. The major need of initiating the CSR in tourism industry is due to various reasons including fair and flexible policy for the consumers, ethical business practices, protecting rights of the stakeholders, respect the community and customers and formulating new policies of trade unions. In this way, social changes and CSR practices play a major role in gaining competitive benefits in Singapore (Theobald, 2012).
It is concluded from the above limelight event that tourism is one of the leading and growing industry in Singapore that is providing plenty of benefits to tourists in the country. It is analyzed from the above discussion that several factors such as environmental, social, cultural and technological may impact on the targets and revenue of tourism industry. The industry needs to use advanced and innovative technology to survive and grow business in Singapore. It will help the tourism industry to build a dynamic and strong brand image in the global market.
It is recommended that tourism industry should appoint skilled and trained manpower to fulfill the needs and demands of both the foreign and domestic tourists. More facilities shall be provided at the airports to meet the needs and demands of the tourists visiting the state. Along with this, the government of Singapore must take essential steps to interconnect the major destinations in the state. The shopping facilities in the tourist destination shall be maximized by opening new super markets, and new shopping malls. The Singaporean government must take mandatory steps to develop and improve the training programs in connection with tourism to the workers related to transport.
References
Ashrafi, A., Seow, H.V., Lee, L.S. and Lee, C.G., 2013. The efficiency of the hotel industry in Singapore. Tourism Management, 37, pp.31-34.
Asianentrepreneur.2018. Globalization’s impact on tourism (Online). Available from https://www.asianentrepreneur.org/globalization-tourism/ [Accessed as on 29th November 2018].
Babu, S.S., Mishra, S. and Parida, B.B. eds., 2008. Tourism development revisited: concepts, issues and paradigms. SAGE Publications India.
Baum, T. ed., 2016. Human resource issues in international tourism. Elsevier.
Greentumble.2016. Environmental impacts of tourism (Online). Available from https://greentumble.com/environmental-impacts-of-tourism/ [Accessed as on 29th November 2018].
Hopkins, L., Labonté, R., Runnels, V. and Packer, C., 2010. Medical tourism today: what is the state of existing knowledge?. Journal of public health policy, 31(2), pp.185-198.
Kang, K.H., Lee, S. and Huh, C., 2010. Impacts of positive and negative corporate social responsibility activities on company performance in the hospitality industry. International journal of hospitality management, 29(1), pp.72-82.
Levy, S.E. and Park, S.Y., 2011. An analysis of CSR activities in the lodging industry. Journal of Hospitality and Tourism management, 18(1), pp.147-154.
Mason, P., 2015. Tourism impacts, planning and management. Routledge.
Mignolo, W.D. and Escobar, A. eds., 2013. Globalization and the decolonial option. Routledge.
Morgan, N., Pritchard, A. and Pride, R., 2011. Destination brands: Managing place reputation. Routledge.
Morrison, A.M., 2013. Marketing and managing tourism destinations. Routledge.
Mowforth, M. and Munt, I., 2015. Tourism and sustainability: Development, globalisation and new tourism in the third world. Routledge.
Murphy, P.E., 2013. Tourism: A community approach (RLE Tourism). Routledge.
Noble, B.F. and Press, D., 2011. Introduction to environmental impact assess-ment. The Canadian Geographer/Le Géographe canadien, 56(1), pp.142-153.
Pocock, N.S. and Phua, K.H., 2011. Medical tourism and policy implications for health systems: a conceptual framework from a comparative study of Thailand, Singapore and Malaysia. Globalization and health, 7(1), p.12.
Richards, G., 2011. Creativity and tourism: The state of the art. Annals of tourism research, 38(4), pp.1225-1253.
Ritchie, J.B. and Hudson, S., 2009. Understanding and meeting the challenges of consumer/tourist experience research. International Journal of Tourism Research, 11(2), pp.111-126.
Swarbrooke, J. and Horner, S., 2012. Business travel and tourism. Routledge.
Swarbrooke, J. and Page, S.J., 2012. Development and management of visitor attractions. Routledge.
Theobald, W.F. ed., 2012. Global tourism. Routledge.
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2019). The Impact Of Key Issues On The Global Tourism Industry: A Review Essay. (70 Characters). Retrieved from https://myassignmenthelp.com/free-samples/global-issues-in-tourism-globalization-and-leadership-styles.
"The Impact Of Key Issues On The Global Tourism Industry: A Review Essay. (70 Characters)." My Assignment Help, 2019, https://myassignmenthelp.com/free-samples/global-issues-in-tourism-globalization-and-leadership-styles.
My Assignment Help (2019) The Impact Of Key Issues On The Global Tourism Industry: A Review Essay. (70 Characters) [Online]. Available from: https://myassignmenthelp.com/free-samples/global-issues-in-tourism-globalization-and-leadership-styles
[Accessed 28 March 2024].
My Assignment Help. 'The Impact Of Key Issues On The Global Tourism Industry: A Review Essay. (70 Characters)' (My Assignment Help, 2019) <https://myassignmenthelp.com/free-samples/global-issues-in-tourism-globalization-and-leadership-styles> accessed 28 March 2024.
My Assignment Help. The Impact Of Key Issues On The Global Tourism Industry: A Review Essay. (70 Characters) [Internet]. My Assignment Help. 2019 [cited 28 March 2024]. Available from: https://myassignmenthelp.com/free-samples/global-issues-in-tourism-globalization-and-leadership-styles.