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Global Success Link PTY LTD In Sydney

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Undertake a Research Investigation in Response to the Business Problem.


Business Problem

Global Success Link PTY LTD in Sydney is a company for recruiting international students at minimal costs, international digital marketing, digital academic networking and recruitment process automation. It has spread it wings all over the world in Europe, Asia and even Africa and recruited students from 70 countries worldwide.

Any growing business has factors which hinder it growth. The expectation of every entrepreneur is to see their business grow. Unlike no other success story this company has grown from a team of two people in the United Kingdom to what it is at the moment. The factors which limit a business from growing are known as business problems. A business needs a good plan because failure to plan few years into the future can lead to termination of a company. The following essay is a literature review of the Global Success Link PTY limited (overseas educational consultants for study abroad) in Sydney business company and the problems limiting it from growing.

Strategic Thinking

Global Success Link PTY limited seems to be doing well as an organization. It’s important to note that the company has so many Uniagents worldwide, enabling access to this service by so many people. It doesn’t lacks unique approaches to acquiring information, vividly analyzing and developing a distinctive vision thus leaving it at an advantage. That is, lacking an enduring strategic command and instead, jumping from one strategy to the next every year. Problem-solving among today’s business leaders is a limiting factor of their competence and ability to adequately handle other serious problems. This is why a good number of managers end up causing more problems trying to solve others as stated by Claro, (2003). We believe, to traverse the future, companies must resolve to a planned mentality and enhanced ways of solving a problem which will eventually make a business grow. It is also important to be vigorous.

Information Overload

In the current world, information is growing faster than anything else. Though it adds knowledge, it is very hard for individuals in a company to consume so much information. For instance, in March 2010, it was estimated that the world’s internet traffic was 21 million terabytes. It later increased to 1.1 zettabytes in 2016 (Herrmann, 2015). The ability of a company to consume and make sense of such available and necessary information is becoming a big challenge hence poor decision making. The company portal hits 35 million hits in a year.


Global Success Link PTY limited is big company in Australia. One disadvantage of big companies is difficulties in management. Diversity brings problems in that people never agree and the effect of disagreements is slowing down the running of the business (Chesbrough, 2006.). The most intriguing part is, lack of diversity within many large companies Global Success included, leads to a narrow view of a continuous changing and diverse world contributed by the leaders. It also leads to old culture and an inclination to live with the same status for too long. When I conducted my research on Global Success Link PTY limited I noticed that there is massive expansion of differing ideas among its shareholders which has created indifference and due to this, things cannot be efficiently done.


Technology and Innovation

Technology advancement is growing at a faster rate for the last few decades. Investing in such technology as an asset has become a big problem. According to Claro, (2003) this is because a competitor may wait for the next generation technology as indicated by Burton, et al., (2011). A clear observation is that every year technology advances and waiting for technology can be equally risky. A good CEO will employ the best experts to give updates on new and emerging technology. This is achieved by creating a long term strategy and ensures that the company remains flexible to take advantage of unforeseen technological advancements. At one-point global success PTY limited was almost being deregistered by Australian Securities and Investment Commission (ASIC) due to poor technology in 2001

Companies are working on creating inventive cultures. Big companies are struggling with enhancing innovation process; the most important agenda for many CEOs (Chesbrough, 2006.). The problem to be solved here is how to become more innovative while still maintaining a sense of control over the organization.

The table shows how the company has grown through innovations and technology. For example, UniAgents hand in hand with Edcorp International has also developed the New Zealand specific platform called Uniagents makes recruitment for international student fast, easy and efficient like never before.




Launched as a template generating system in the UK


Turned into a complete Pre-enrollment Customer Relationship Management (CRM)  and introduced personalized services


Launched a portal (


Launched NZ version (


Became the center toolkit product of PEARSON

2015 to date

Launched state of at Customer Relationship Management (CRM) for agents in the education sectors and also extended the service to North America institutions.

Government Policy and Regulation

It is important to note that we come up with regulations to protect and govern the business. Changing regulations and governance is always of major concern to a good number of industries. Undefined energy, ecological and economic policies the major policies that could be  confusing when it comes to decision making for a good number of companies. Coping up with an unknown regulatory environment is fast becoming the new norm and companies are deciding to move on with it no matter what (Herrmann, 2015). Whether a demand from customers or shareholders increases costs due to new over taxation, is really not important for businesses such as Global Success PTY limited. The solution to the recognized problems above is to understand that most policies have a meaning and implications for a business, and therefore we need focus on necessary ways to deal with it.


Few leaders are certain on how new regulations will affect the business. Uncertainty leads to short term motivation because many companies are no longer advocating for long term planning. Planning for five years to come may destroy value due to changes described like technology. Regulations which keep on changing may affect the growing of a company. An organization may also be terminated just like Global Success Link PTY limited in 2001 due to government policies.



Adams, R., Bessant, J. and Phelps, R., 2006. Innovation management measurement: A review.

International Journal of Management Reviews, 8(1), pp.21-47.

Burton, M., French, C. & Jones, T., 2011.. Technology today. s.l.:Pelham, NY : Benchmark

Education Company, LLC..

Chesbrough, H., Vanhaverbeke, W. and West, J., 2006. Open innovation: Researching a new

paradigm. Oxford University Press on Demand.

Claro, D. P. H. G. &. O., 2003. The determinants of relational governance and performance:how

to manage business relationships. s.l.: Industrial Marketing Management,

Errmann, N. a. A. H.-N., 2015. The Whole Brain Business Book:. s.l.:McGraw Hill


Herrmann, N. a. A. H.-N., 2015. The Whole Brain Business Book. s.l.: McGraw Hill


Pamela S, L., 2007. Management : challenges for tomorrow's leaders. Mason, OH :



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