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Globalisation

 
 

The cultural changes in the society are the part of the Globalisation process. Studies from (Changyuan and Song, 2009) have mentioned that the process is to coordinate the production in the global platform. However the critics have believed that even if the Globalisation is beneficial for trade, it creates a divide of the cultural values (Junhua, 2008). There are three forms of the globalisation that is homogeneity, heterogeneity and glocolization. Taking the example of China that opened the doors for being globalised in the year 1978 and started adopting the international dimensions. This to a large extent is responsible for the growth that the country has achieved. The changes in the youths have been to turn towards individualism rather than collectivism followed by earlier generations. This is quite similar to the US individualism where the needs, requirements, and rights are individual. The courses in China have been made in order to meet the curriculum requirements that are globalized. Junyue (2006) mentions the use of English in the curriculum of Chinese education in order to develop in a globalized era.

References

 
 

Changyuan, L, & Song, W, 2009, Transformation of Chinese cultural values in the era of globalization: Individualism and Chinese youth. Intercultural Communication Studies, 17(2), 38-53.

Junhua, W, 2008, Toward a critical perspective of culture: Contrast or compare rhetorics, J. Technical Writing and Communication, 38(2), 133-148.

Junyue, C, 2006, Globalization and English in Chinese higher education, World English, 25(3/4), 513-525.

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